{"id":57388,"date":"2022-03-21t00:00:48","date_gmt":"2022-03-21t04:00:48","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?post_type=product&#038;p=57388"},"modified":"2024-09-09t11:38:30","modified_gmt":"2024-09-09t15:38:30","slug":"mr17pae","status":"publish","type":"product","link":"\/\/www.g005e.com\/shop\/mr17pae\/","title":{"rendered":"cpa firm partner agreement essentials"},"content":{"rendered":"<h6><span style=\"color: #00a160;\"><b>links to download your pdf will appear on the order confirmation screen after purchase and in your email receipt from auto-confirm@www.g005e.com.<br \/>\n<\/b><b>*<\/b>rosenberg pdfs are read-only \u2013 no printing, markup, reproduction, or further distribution. downloadable to five personal devices.<\/span><\/h6>\n<h2>does your partner agreement pass the sniff test?<\/h2>\n<ul>\n<li><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-57653\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/01\/checklist-depositphotos-163_checklist-35-424x424-crop.png\" alt=\"\" width=\"355\" height=\"306\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/01\/checklist-depositphotos-163_checklist-35-424x424-crop.png 355w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/01\/checklist-depositphotos-163_checklist-35-424x424-crop.png 300w\" sizes=\"auto, (max-width: 355px) 100vw, 355px\" \/>does your partner agreement protect your firm from\u00a0<strong>disputes\u00a0among partners<\/strong>? if not, the courts may intervene in ways you won\u2019t like.<\/li>\n<li>dozens of innovations have been developed for partner agreements in recent years. is your agreement\u00a0current or is it<strong> older than dirt<\/strong>?<\/li>\n<li>as firms move to more of a\u00a0<strong>corporate governance structure<\/strong>, does your agreement make it clear who has the authority to make decisions?<\/li>\n<li>as firms merge with other firms and bring in new partners,\u00a0do you have a partnership agreement you are <strong>proud to give to potential new partners?<\/strong><\/li>\n<li>does your partner agreement address hot issues such as the\u00a0legality of <strong>mandatory retirement<\/strong>\u00a0and the increasing popularity of the\u00a0<strong>non-equity partner<\/strong>\u00a0position?<\/li>\n<li><strong>thirty percent of cpa firms<\/strong> don\u2019t even have a partner agreement. are you one of them?<\/li>\n<\/ul>\n<p><strong>marc rosenberg, cpa,<\/strong>\u00a0has assisted hundreds of firms for over 20 years with their partner agreements.\u00a0 finally, he has incorporated the hundreds of best practices he has shared with his cpa firm clients in one, concise, easy to use this handbook.\u00a0 marc walks you through every major section of a properly written partner agreement \u2013\u00a0in plain english\u00a0\u2013 including:<\/p>\n<ul>\n<li>new partner buy-in<\/li>\n<li>voting<\/li>\n<li>partner retirement\/buyout<\/li>\n<li>duties of the managing partner and executive committee<\/li>\n<li>non-solicitation covenant<\/li>\n<li>mandatory partner retirement<\/li>\n<li>partner duties and prohibitions<\/li>\n<li>non-equity partners<\/li>\n<li>issues germane to mergers<\/li>\n<li>death and disability<\/li>\n<li>social media\u2019s impact<\/li>\n<\/ul>\n<h5 style=\"text-align: center;\"><span style=\"text-decoration: underline; color: #00a160;\"><strong><a style=\"color: #00a160; text-decoration: underline;\" href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/01\/cpa-firm-partner-agreement-essentials-previewvff-mr17paee-190107.pdf\">download the free preview of sample pages<\/a><\/strong><\/span><br \/>\n<span style=\"text-decoration: underline; color: #00a160;\"><a style=\"color: #00a160; text-decoration: underline;\" href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/01\/cpa-firm-partner-agreement-essentials-previewvff-mr17paee-190107.pdf\">including full table of contents and whole first chapter<\/a><\/span><\/h5>\n<figure id=\"attachment_53033\" class=\"thumbnail wp-caption aligncenter\" style=\"width: 424px\"><a href=\"https:\/\/4f2bur4nuye2cgakm2rm61qk-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/01\/cpa-firm-partner-agreement-essentials-previewvff-mr17paee-190107.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-53033 size-medium\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/button_download-the-free-preview-of-sample-pages-424x35.png\" alt=\"look inside: free preview of sample pages\" width=\"424\" height=\"35\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/button_download-the-free-preview-of-sample-pages-424x35.png 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/button_download-the-free-preview-of-sample-pages.png 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/button_download-the-free-preview-of-sample-pages.png 482w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><\/a><figcaption class=\"caption wp-caption-text\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/01\/cpa-firm-partner-agreement-essentials-previewvff-mr17paee-190107.pdf\">look inside: free preview of sample pages<\/a><\/span><\/figcaption><\/figure>\n<h2>about the author<\/h2>\n<h4><strong>marc rosenberg, cpa<\/strong><\/h4>\n<figure id=\"attachment_51860\" class=\"thumbnail wp-caption alignright\" style=\"width: 220px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-51860 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/marc-rosenberg-2017-e1493914823726.png\" alt=\"\" width=\"220\" height=\"140\" \/><figcaption class=\"caption wp-caption-text\">rosenberg<\/figcaption><\/figure>\n<p>卡塔尔世界杯常规比赛时间 commentator marc rosenberg is a nationally known consultant, author, and speaker on cpa firm management, strategy and partner issues. president of his own chicago-based consulting firm, the rosenberg associates, he is the founder of the most authoritative annual survey of mid-sized cpa firm performance statistics in the country,\u00a0<span style=\"text-decoration: underline;\"><em><a href=\"\/\/www.g005e.com\/shop\/rosenberg-map-survey-2013-2014-edition\/\">the rosenberg national map survey<\/a><\/em><a href=\"\/\/www.g005e.com\/shop\/rosenberg-map-survey-2013-2014-edition\/\">, also available here from the 卡塔尔世界杯常规比赛时间 store<\/a>.<\/span> he has consulted with more than 700 firms throughout his 20-plus year consulting career. <em>accounting today<\/em> magazine annually acknowledges marc rosenberg as one of the 100 most influential people in the cpa profession and <em>inside public accounting<\/em> has repeatedly recognized him as one of the ten most recommended cpa firm consultants in the country.<\/p>\n<h4 style=\"text-align: center;\"><span style=\"color: #00a160;\"><strong>to see more of his work for 卡塔尔世界杯常规比赛时间, <\/strong><span style=\"text-decoration: underline;\"><a style=\"color: #00a160; text-decoration: underline;\" href=\"\/\/www.g005e.com\/?s=marc+rosenberg\" rel=\"noopener\">click here<\/a><\/span>.<\/span><\/h4>\n<h4 style=\"text-align: center;\"><a href=\"\/\/www.g005e.com\/product-category\/marc-rosenberg\/\"><strong><span style=\"text-decoration: underline;\"><span style=\"color: #00a160; text-decoration: underline;\">see the complete rosenberg practice management collection marc rosenberg here.<\/span><\/span><\/strong><\/a><\/h4>\n<h2>sample contents<\/h2>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-57664\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/01\/contract-and-calculator-depositphotos_73686669_l-2015-424x538.png\" alt=\"\" width=\"424\" height=\"538\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/01\/contract-and-calculator-depositphotos_73686669_l-2015-424x538.png 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/01\/contract-and-calculator-depositphotos_73686669_l-2015.png 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/01\/contract-and-calculator-depositphotos_73686669_l-2015-600x761.png 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/01\/contract-and-calculator-depositphotos_73686669_l-2015-768x974.png 768w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/01\/contract-and-calculator-depositphotos_73686669_l-2015-849x1076.png 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/01\/contract-and-calculator-depositphotos_73686669_l-2015.png 1262w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/>defining the why, what, when and how of partner agreements<\/strong><\/p>\n<ul>\n<li>protecting your business<\/li>\n<li>the partner agreement\u2019s role in overall firm management<\/li>\n<li>why some firms don\u2019t have a partner agreement \u2013 the excuses<\/li>\n<\/ul>\n<p><strong>partner retirement\/buyout plans: <\/strong><\/p>\n<ul>\n<li>crash course on cpa firm partner retirement\/buyout plans<\/li>\n<li>three main issues for the partners to decide<\/li>\n<li>industry norms for goodwill valuation<\/li>\n<li>partner retirement\/buyout: 25 main provisions<\/li>\n<li>capital &amp; goodwill<\/li>\n<\/ul>\n<p><strong>the name of the firm<\/strong><\/p>\n<ul>\n<li>sample language for your partner agreement<\/li>\n<li>ownership percentages and capital accounts<\/li>\n<li>the potential damage of the term \u201cownership percentage\u201d<\/li>\n<li>the folly of using ownership percentages to govern firm decision<\/li>\n<li>what role should ownership percentage play?<\/li>\n<li>the role of ownership percentage<\/li>\n<\/ul>\n<p><strong>new partner buy-in<\/strong><\/p>\n<ul>\n<li>summary of key provisions<\/li>\n<li>why firms require a new partner buy-in<\/li>\n<li>what exactly is the firm\u2019s value?<\/li>\n<li>the current logic and philosophy behind determining the new partner buy-in<\/li>\n<li>terms of the buy-in<\/li>\n<li>other terms of the new partner buy-in<\/li>\n<li>give new partners plenty of notice of the firm\u2019s non-compete and non-solicitation covenants<\/li>\n<li>summary of key provisions to new partner buy-in plan<\/li>\n<\/ul>\n<p><strong>voting <\/strong><\/p>\n<ul>\n<li>rights and rules<\/li>\n<li>why most firms rarely vote<\/li>\n<li>important exceptions to \u201cpartners rarely vote\u201d<\/li>\n<li>do non-equity partners have a vote?<\/li>\n<li>when votes must be taken, what are the options?<\/li>\n<li>voting decision grid<\/li>\n<li>deciding on the supermajority percentage<\/li>\n<li>how to set the supermajority percentage<\/li>\n<\/ul>\n<p><strong>death and disability<\/strong><\/p>\n<ul>\n<li>accelerated vesting<\/li>\n<li>accelerated payment schedules<\/li>\n<li>death of a partner<\/li>\n<li>life insurance<\/li>\n<li>compensation of the deceased partner<\/li>\n<li>notice and client transitions<\/li>\n<\/ul>\n<p><strong>disability of a partner<\/strong><\/p>\n<ul>\n<li>two types of disability<\/li>\n<li>disability insurance<\/li>\n<li>notice and client transitions<\/li>\n<li>best practices in cpa firm partner disability<\/li>\n<\/ul>\n<p><strong>the managing partner in partnership agreements<\/strong><\/p>\n<ul>\n<li>the managing partner who had to go<\/li>\n<li>key provisions in the managing partner agreement<\/li>\n<\/ul>\n<p><strong>executive committee essentials<\/strong><\/p>\n<ul>\n<li>the three stages of firm governance<\/li>\n<li>firm startup<\/li>\n<li>when democracy works<\/li>\n<li>lack of a coo<\/li>\n<li>lack of accountability<\/li>\n<li>when management gets serious<\/li>\n<li>when the firm decides it needs a ceo<\/li>\n<\/ul>\n<p><strong>management at smaller firms<\/strong><\/p>\n<ul>\n<li>why even small firms need an executive committee<\/li>\n<li>management committee vs. executive committee<\/li>\n<li>why term limits don\u2019t work<\/li>\n<\/ul>\n<p><strong>non-compete &amp; non-solicitation agreements<\/strong><\/p>\n<ul>\n<li>two groups of personnel for purposes of non-competes<\/li>\n<li>why cpa firms have non-competes<\/li>\n<li>non-competes: state vs. federal law<\/li>\n<li>two different but related terms<\/li>\n<li>non-compete agreements<\/li>\n<li>non-solicitation agreements<\/li>\n<li>taking clients and staff<\/li>\n<li>one times fees for violations<\/li>\n<li>damages for taking staff<\/li>\n<li>enforceability of non-competes<\/li>\n<li>sample non-solicitation agreement<\/li>\n<li>confidential and unique knowledge afforded by being a partner of the firm<\/li>\n<li>prohibitions<\/li>\n<li>penalties for violations<\/li>\n<li>forfeiture of deferred compensation<\/li>\n<li>withholding capital<\/li>\n<li>attorneys&#8217; fees<\/li>\n<\/ul>\n<p><strong>non-equity partners<\/strong><\/p>\n<ul>\n<li>why have non-equity partners?<\/li>\n<li>sample language for your non-equity partner agreement<\/li>\n<\/ul>\n<p><strong>non-cpa partners and principals<\/strong><\/p>\n<ul>\n<li>key issues in principal agreements<\/li>\n<li>sample language for your non-equity partner agreement<\/li>\n<\/ul>\n<p><strong>partner compensation and income allocation<\/strong><\/p>\n<ul>\n<li>partner vote or executive committee?<\/li>\n<li>compensation committee<\/li>\n<li>decisions that need to be made<\/li>\n<li>partner income allocations<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><strong>duties, prohibitions, expulsions<\/strong><\/p>\n<ul>\n<li>items that are clearly partner duties<\/li>\n<li>prohibitions and restrictions<\/li>\n<li>grounds for expulsion<\/li>\n<li>bad acts<\/li>\n<li>performance issues<\/li>\n<li>what an expelled partner loses<\/li>\n<li>\u2018partners will devote all of their time and attention to the firm: what it really means<\/li>\n<\/ul>\n<p><strong>partners investing in clients<\/strong><\/p>\n<ul>\n<li>sample language for your partner agreement<\/li>\n<\/ul>\n<p><strong>mandatory retirement<\/strong><\/p>\n<ul>\n<li>how cpa firms have changed webster\u2019s definition of retirement<\/li>\n<li>what mandatory retirement really means at most firms<\/li>\n<li>the danger of not having a mandatory retirement policy: lesson learned<\/li>\n<li>two opposing views on mandatory retirement<\/li>\n<li>is mandatory retirement legal?<\/li>\n<li>the aicpa chimes in<\/li>\n<li>what it means for cpa firms<\/li>\n<li>mandatory retirement: sample language for your partner agreement<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><strong>agreement issues affecting women<\/strong><\/p>\n<ul>\n<li>areas where partner agreements may discriminate against women<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><strong>other provisions<\/strong><\/p>\n<ul>\n<li>when partners withdraw or retire, does it end their liability to the firm?<\/li>\n<li>physical exams.<\/li>\n<li>if the firm is sold, how are the sales proceeds distributed?<\/li>\n<li>clawbacks<\/li>\n<li>should partners be required to submit their 1040s to the mp?<\/li>\n<li>social media<\/li>\n<li>part-time partners<\/li>\n<li>practice continuation agreements<\/li>\n<\/ul>\n<p><strong>partner agreement issues in mergers<\/strong><\/p>\n<ul>\n<li>partner agreements vs. merger agreements<\/li>\n<li>provisions in the buyer\u2019s partner agreement that may be a problem for sellers<\/li>\n<li>sellers: don\u2019t get hung up on titles<\/li>\n<li>merger agreement provisions that can affect partner agreement issues<\/li>\n<\/ul>\n<p><strong>sole practitioners bringing in new partners<\/strong><\/p>\n<ul>\n<li>new partner non-negotiables<\/li>\n<li>partner agreement<\/li>\n<li>buyout agreement<\/li>\n<li>compensating the new partner<\/li>\n<li>getting a new partner to perform like a partner<\/li>\n<li>name of the firm<\/li>\n<li>equity vs. non-equity partner<\/li>\n<\/ul>\n<p><strong>common weaknesses and omissions in partner agreements<\/strong><\/p>\n<p><strong>summary of provisions and common ways to handle them<\/strong><strong>\u00a0<\/strong><\/p>\n<h2><strong>additional contributors and consulting experts:<\/strong><\/h2>\n<ul>\n<li>\n<figure id=\"attachment_43148\" class=\"thumbnail wp-caption alignright\" style=\"width: 180px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43148\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/08\/peter-fontaine.png\" alt=\"r. peter fontaine is founder and managing partner of newgate law. newgate provides legal and risk management services exclusively to the accounting industry. peter has served as chief legal counsel for accounting firms for nearly two decades. before launching newgate, he was general counsel at mcgladrey. he was also a partner and assistant general counsel at arthur andersen, where he managed the legal support for its global assurance and business consulting practices. peter has extensive experience in mergers and acquisitions, partnership and employee agreements, professional standards, regulatory matters, international firm operations, and litigation and risk management. he can be reached at pfontaine@newgatelaw.com.\" width=\"180\" height=\"223\" \/><figcaption class=\"caption wp-caption-text\">fontaine<\/figcaption><\/figure>\n<p><strong>peter fontaine, <\/strong><a href=\"\/\/www.g005e.com\/author\/r-peter-fontaine\/\"><span style=\"text-decoration: underline; color: #0056a6;\">a 卡塔尔世界杯常规比赛时间 expert author<\/span><\/a><strong>,\u00a0<\/strong>is the founder and managing partner of newgate law. before launching newgate in 2012, he was the general counsel at mcgladrey and assistant general counsel at arthur andersen. peter works exclusively with cpa firms. he is also a contributor to the 卡塔尔世界杯常规比赛时间 publication\u00a0<span style=\"text-decoration: underline; color: #0056a6;\"><a style=\"color: #0056a6; text-decoration: underline;\" href=\"\/\/www.g005e.com\/shop\/cpat17mmwe\/\">making mergers work: special report [ebook]<\/a><\/span>. he can be reached at pfontaine [at] newgatelaw.com.<\/li>\n<\/ul>\n<ul>\n<li><strong> russell shapiro <\/strong>is a partner in the chicago law firm of levenfeld pearlstein. accounting today named him one of the top 100 most influential people in accounting. russell works extensively with cpa firms, especially in mergers and partnership agreement issues. he can be reached at rshapiro [at] lplegal.com.<\/li>\n<\/ul>\n<ul>\n<li><strong> frank saibert\u00a0<\/strong>is a partner in the chicago law firm of nixon peabody. he focuses on labor law, which includes the area of non-compete agreements. frank is a long time presenter at our chicago area roundtable groups. he can be reached at fjsaibert [at] nixonpeabody.com.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"color: #d8232a;\"><strong>caution:\u00a0<\/strong> this book is not a template for writing your own agreement.\u00a0 instead, it guides you through the process of ensuring that hundreds of firm governance essentials are addressed in your agreement.\u00a0 only attorneys experienced with cpa firms should write a cpa firm partner agreement.<\/span><\/p>\n<h5><\/h5>\n<p>&nbsp;<\/p>\n<h5 style=\"text-align: center;\"><span style=\"text-decoration: underline; color: #00a160;\"><strong><a style=\"color: #00a160; text-decoration: underline;\" href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/01\/cpa-firm-partner-agreement-essentials-previewvff-mr17paee-190107.pdf\">download the free preview of sample pages<\/a><\/strong><\/span><br \/>\n<span style=\"text-decoration: underline; color: #00a160;\"><a style=\"color: #00a160; text-decoration: underline;\" href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/01\/cpa-firm-partner-agreement-essentials-previewvff-mr17paee-190107.pdf\">including full table of contents and whole first chapter<\/a><\/span><\/h5>\n<figure id=\"attachment_53033\" class=\"thumbnail wp-caption aligncenter\" style=\"width: 424px\"><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/button_download-the-free-preview-of-sample-pages.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-53033 size-medium\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/button_download-the-free-preview-of-sample-pages-424x35.png\" alt=\"look inside: free preview of sample pages\" width=\"424\" height=\"35\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/button_download-the-free-preview-of-sample-pages-424x35.png 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/button_download-the-free-preview-of-sample-pages.png 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/button_download-the-free-preview-of-sample-pages.png 482w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><\/a><figcaption class=\"caption wp-caption-text\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/01\/cpa-firm-partner-agreement-essentials-previewvff-mr17paee-190107.pdf\">look inside: free preview of sample pages<\/a><\/span><\/figcaption><\/figure>\n<h3><span style=\"color: #00a160;\"><b>you\u2019ve got options!<\/b><\/span><\/h3>\n<h4><span style=\"color: #00a160;\">choose the new <b>print+pdf upgrade <\/b>option to start benefitting immediately with the instant download.<\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>step-by-step instructions, with\u00a0hundreds\u00a0of tips, and traps do&#8217;s and don&#8217;t&#8217;s, best practices and worst nightmares. plus: tables, charts, illustrations, case studies, and checklists.<\/p>\n<p>all in plain-english.\u00a0 all in a concise 159 pages. all the essentials you need to get started immediately.<\/p>\n<p><span style=\"color: #d8232a;\"><b><i>free u.s. shipping by priority mail<\/i><\/b><\/span><\/p>\n<h3><span style=\"color: #0056a6;\"><b>you\u2019ve got options!<\/b><\/span><\/h3>\n<h4><span style=\"color: #0056a6;\">choose the new <b>print+pdf upgrade <\/b>option to start benefitting immediately with the 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