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join the partners of samson, boyd & johnson, a mid-size accounting firm in new england, as they wrestle with how to take their\u00a0firm to the next level \u2013 to become the firm of choice in their chosen markets. you may decide to be an observer watching the events and decisions of the partners as they unfold. or you can become an active participant by adding your suggestions and proposals from your knowledge of your own firm.<\/p>\n
whichever you decide, you will find this book is written as more of a story than as a traditional business book. our aim is to tell the story in a way that helps our readers understand the challenges of becoming the firm of choice and, critically, how to do it. as such, it contains a wealth of practical lessons and advice. you will be absolutely familiar with the challenges our firm faces. they are the challenges all firms have tried, or are currently trying to address, but which few firms have come close to resolving completely.<\/p>\n
every firm operates at a specific level. what it does, and how it does it, generates its revenue and, ultimately, its profit. of course, firms can increase profit by adding profitable service lines to their offering or by reducing their labor costs, to name but two possible actions, but that is not what we mean by the next level.<\/p>\n
taking your firm to the next level means analyzing every aspect of the firm\u2019s operations and improving the way they are carried out. nothing is sacrosanct. ensuring all of the firm\u2019s internal operations and processes are aligned with what the firm needs to do to be successful in its markets becomes one of the key drivers. also, the firm must have an absolute commitment to being the best. the next level brings with it a refusal to accept the status quo alongside a belief that the firm can always do better.<\/p>\n
and, doing better is always relative. being the firm of choice means always being better than your competitors. making sure that you are the firm, that targets the right industries and clients, recruits the people who will make a discernible\u00a0difference to the firm and its clients, and develops them faster and more effectively than other firms. in our thinking, becoming the firm of choice and continually striving to move to the next level are absolutely intertwined. being the firm that people and companies want to come to isn\u2019t a one-off. with competition getting ever tougher, firms must focus on sustaining that position \u2013 a challenge, which forces firms to continually reassess their position and to strive to be even better.<\/p>\n
august aquila<\/strong> is an internationally known speaker, consultant and author and has held leading positions in the accounting profession for more than 30 years. he held several executive leadership positions with american express tax and business services, inc.; was also a partner in a top-50 accounting firm in chicago and regional marketing director for coopers & lybrand in chicago. in 2004, 2007, 2009 to 2014 he was selected as one of the \u201ctop 100 most influential people in the accounting profession\u201d by accounting today. he is the author of hundreds of articles and several books on practice management, mergers & acquisitions and compensation plan designs. recent books include engaging partners in the firm\u2019s future (bay street publishing), what successful managing partners do (bay street publishing), performance is everything (aicpa 2012), compensation as a strategic asset (aicpa 2007) and client at the core (john wiley & sons 2004). he can be reached at aaquila@aquilaadvisors.com or 1-952-930-1295. for more information see www.aquilaadvisors.com.<\/p>\n rob lees<\/strong> is a consultant to professional service firm leaders worldwide. rob is a former global head of human resources for ey and director of ey\u2019s global leadership center in cambridge, mass. he was also director of professional development at morgan stanley and head of professional development in ey\u2019s uk firm. rob is the co-author of the best-selling when professionals have to lead: a new model for high performance published by harvard business school press. he is also coauthor of the hbr article managing talent: the key challenge for today\u2019s professional service firm. he also coauthored, with august aquila, engaging partners in the firm\u2019s future and what successful managing partners do. he has also published numerous articles on professional service firm strategy in both the us and uk. he can be reached at roblees2@me.com.<\/p>\n <\/p>\n <\/p>\n![\"\"](\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/04\/button_download-the-free-preview.png\")
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