{"id":55039,"date":"2018-06-08t15:54:18","date_gmt":"2018-06-08t19:54:18","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?post_type=product&p=55039"},"modified":"2024-08-29t07:39:02","modified_gmt":"2024-08-29t11:39:02","slug":"bl-smm","status":"publish","type":"product","link":"\/\/www.g005e.com\/shop\/bl-smm\/","title":{"rendered":"the accountant’s social media handbook"},"content":{"rendered":"

the accountant’s social media handbook<\/em> is the authoritative, comprehensive, step-by-step, practice-tested toolkit for attracting new clients, delivering amazing service, recruiting and retaining the best talent, and seizing and managing new growth opportunities by leveraging the new technologies and cultural shifts of social media.<\/p>\n

over 250 pages of guidance, case studies, trend analysis, step-by-step procedures, and customizable worksheets.<\/p>\n

the only handbook you’ll need to launch and sustain a profitable social media strategy. <\/em><\/strong><\/span><\/p>\n

download the free preview:<\/strong>
\nthe accountants’ social media handbook from 卡塔尔世界杯常规比赛时间 (pdf 34 pages)<\/a><\/span><\/p>\n

see more by becky livingston at 卡塔尔世界杯常规比赛时间<\/a><\/span><\/p>\n

rave reviews<\/h2>\n
\"bourke\"
bourke<\/figcaption><\/figure>\n

\u201cbecky livingston has created a remarkable handbook that every accountant should have within arm\u2019s reach. today, every company is a \u201ctechnology\u201d company. an accounting firm is no exception! it is one thing to \u201cdo\u201d social media, but this book will guide the accountant through not just \u201cdoing\u201d social media, but having quality social media interaction and leveraging the power of this platform to help propel their professional reputation and practice to the next level.\u201d<\/p>\n

\u2013 jim bourke, cpa, citp, cff, cgma, partner, withumsmith+brown,
\ncpa firm technology strategist<\/em><\/p>\n<\/blockquote>\n

 <\/p>\n

 <\/p>\n

\n
\"tolin_katie_400x400\"
tolin<\/figcaption><\/figure>\n

“this is a great step-by-step guide for establishing social media goals and determining what platforms will help you achieve them. it flows between providing spot-on educational information and serving as a workbook that walks you through exercises to help you understand how and when to communicate, how to measure success, ways to get staff to assist in your efforts, and much more. the solid examples and suggested tools provided will not only help those new to social media, but will assist those looking to increase their social media effectiveness, as well.\u201d<\/p>\n

\u2013 katie tolin, growth & profitability consultant for cpas,
\nformer marketing executive at bdo, ss&g, rea.<\/em><\/p>\n<\/blockquote>\n

 <\/p>\n

contents<\/h2>\n

(partial listing)
\n1. introduction to social media<\/strong><\/p>\n

    \n
  1. the state of social media in the cpa profession<\/li>\n
  2. what social media are best suited for your business?<\/li>\n
  3. getting started<\/li>\n
  4. golden rules<\/li>\n
  5. company profile pages<\/li>\n
  6. company page tips<\/li>\n
  7. image development<\/li>\n
  8. posting content<\/li>\n
  9. urls<\/li>\n
  10. posting schedule<\/li>\n
  11. management tools<\/li>\n<\/ol>\n

     <\/p>\n

    2. developing a successful content marketing strategy<\/strong><\/p>\n

      \n
    1. why create content?<\/li>\n
    2. why is buyer persona important?<\/li>\n
    3. sharing finesse and posting schedules<\/li>\n
    4. writing headlines for sharing success<\/li>\n
    5. do-it-yourself design<\/li>\n
    6. using powerpoint to create graphics<\/li>\n
    7. social media management<\/li>\n<\/ol>\n

       <\/p>\n

      3. developing social media marketing campaigns<\/strong><\/p>\n

        \n
      1. the research<\/li>\n
      2. top 10 benefits of using social media<\/li>\n
      3. setting up the plan<\/li>\n
      4. setting the tone – example<\/li>\n
      5. the process diagram social media and marketing<\/li>\n
      6. creating the campaign<\/li>\n
      7. campaign development activity<\/li>\n
      8. what are landing pages?<\/li>\n
      9. landing page elements<\/li>\n
      10. driving traffic<\/li>\n
      11. getting started checklist<\/li>\n
      12. the buying journey<\/li>\n
      13. example \u2013 top of the funnel<\/li>\n
      14. does social media affect seo?<\/li>\n
      15. boost social signals \u2013 the checklist<\/li>\n
      16. custom content best practices<\/li>\n<\/ol>\n

         <\/p>\n

        4. community management<\/strong><\/p>\n

          \n
        1. the social media manager<\/li>\n
        2. the community manager<\/li>\n
        3. influencer\u2019s page rank<\/li>\n
        4. finding a blogger\u2019s or blog\u2019s traffic number<\/li>\n
        5. seven other resources<\/li>\n
        6. social media listening<\/li>\n
        7. listening tools<\/li>\n
        8. 4-step listening strategy<\/li>\n<\/ol>\n

           <\/p>\n

          5. social media analytics<\/strong><\/p>\n

            \n
          1. key performance indicators (kpis)<\/li>\n
          2. third-party tools<\/li>\n<\/ol>\n

             <\/p>\n

            mobile marketing<\/strong><\/p>\n

              \n
            1. setting goals<\/li>\n
            2. advertising<\/li>\n
            3. tailor ads for mobile<\/li>\n<\/ol>\n

               <\/p>\n

              5. social media policy development \u2013 risk & compliance<\/strong><\/p>\n

                \n
              1. what is a social media policy?<\/li>\n
              2. why have a social media policy?<\/li>\n
              3. social media policy best practices<\/li>\n
              4. mitigating risk<\/li>\n
              5. things you cannot do<\/li>\n<\/ol>\n

                 <\/p>\n

                6. change management \u2013 getting people <\/strong>
                \non board<\/strong><\/p>\n

                  \n
                1. 10 steps to creating employee brand advocates via social media<\/li>\n
                2. setting the foundation<\/li>\n
                3. motivation and incentives<\/li>\n
                4. wiffm<\/li>\n
                5. containment model<\/li>\n
                6. automation tools<\/li>\n
                7. the do-it-yourselfer<\/li>\n<\/ol>\n

                   <\/p>\n

                  7. engaging influencers through social media<\/strong><\/p>\n

                    \n
                  1. engaging with influencers<\/li>\n
                  2. digital influence marketing<\/li>\n
                  3. research hashtags<\/li>\n
                  4. alignment<\/li>\n
                  5. conduct preliminary research<\/li>\n
                  6. channels<\/li>\n
                  7. measurement<\/li>\n
                  8. why should you consider an influencer strategy?<\/li>\n
                  9. sample influencer email<\/li>\n<\/ol>\n

                     <\/p>\n

                    8. activities appendix<\/strong><\/p>\n

                      \n
                    1. introduction to social media<\/li>\n
                    2. developing a successful social media strategy<\/li>\n
                    3. community management<\/li>\n
                    4. social media analytics<\/li>\n
                    5. mobile social media marketing<\/li>\n
                    6. change management<\/li>\n
                    7. engaging influencers<\/li>\n<\/ol>\n

                      9. bibliography<\/strong><\/p>\n

                       <\/p>\n

                      plus:<\/strong> 45 pages of activities, worksheets and exercises to start building your social media marketing magnet<\/p>\n

                      plus:<\/strong> 10 pages of books, articles, tools and other resources to put to work immediately and to inform future strategies<\/p>\n

                      about the author<\/h2>\n
                      \"livingston\"
                      livingston<\/figcaption><\/figure>\n

                      becky livingston<\/strong>, penheel marketing\u2019s founder and ceo, has more than twenty years of experience in marketing and communications, as well as a strong background in technology. she can also be found doing public speaking<\/a> gigs across the country.<\/p>\n

                      she began her career as a computer programmer in the chemical engineering field, then moved into web development and online marketing\u2013all of which has led her to this business. she\u2019s got the experience, the acumen, and the connections! she\u2019s also an author, blogger<\/a>, and avid twitter fan.<\/p>\n

                      her forte is big-picture thinking and strategic management of complex initiatives. but don\u2019t let that scare you. her technology background has taught her a great deal about project management and what it takes to make projects come to life.<\/p>\n

                      for her, learning is key and sharing that learning is even more powerful. that\u2019s why she attends several events, as well as speaks at conferences across the country ranging from cpa-related conferences and social media forums to non-profit groups and educational settings.<\/p>\n

                      not only is becky hands-on and very active within the organization, but she also helps choose the vendors we work with to provide you with the best services possible.<\/p>\n

                      her corporate career expands non-profits, large companies, and cpa firms. she has supported businesses in the chemical engineering, dot com, and big four cpa firm (kpmg) areas. in her management roles, she has been able to bring complex ideas into reality while keeping an eye on the big picture. becky\u2019s ability to understand the details, to estimate the project timelines, and to see how each piece of the project can impact others is key to her success.<\/p>\n

                      details: softcover. 6″ x 9″ <\/span>(15.24 x 22.86 cm). <\/span>black & white on white paper. 268 pages. 卡塔尔世界杯常规比赛时间. isbn-13:<\/span> 978-0991266234. isbn-10:<\/span> 0991266234. bisac:<\/span> business & economics \/ accounting \/ general<\/span><\/h6>\n

                      download the free preview:<\/strong>
                      \n                      the accountants’ social media handbook from 卡塔尔世界杯常规比赛时间 (pdf 34 pages)<\/a><\/span><\/p>\n