{"id":54985,"date":"2020-06-01t00:00:08","date_gmt":"2020-06-01t04:00:08","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?post_type=product&p=54985"},"modified":"2024-02-08t22:42:42","modified_gmt":"2024-02-09t03:42:42","slug":"em16hbstp","status":"publish","type":"product","link":"\/\/www.g005e.com\/shop\/em16hbstp\/","title":{"rendered":"marketing tax services: build a bigger, stronger tax practice"},"content":{"rendered":"

upgrade with the ez-ebook* pdf and start reaping the benefits today<\/em><\/span><\/strong><\/p>\n

the link to the bonus downloads (word and excel) appears in the first few pages of the handbook (in either version, print or pdf).<\/span><\/h6>\n
\"portrait
ed mendlowitz<\/figcaption><\/figure>\n

the 5 reasons i wrote this book<\/strong><\/span><\/h2>\n

part of growing a practice is to have existing clients use more of your services. a major goal of every meeting with a client is to make sure they know every way you can help them on issues relevant to them.<\/p>\n

these opportunities can come from anyone in the firm. therefore, it is important for everyone in the firm to understand what the firm can do, and how it can offer it to the client. this requires careful, directed, and focused training.<\/p>\n

the average tax return client thinks of accountants as being mainly involved in taxes. also, an accounting firm\u2019s largest volume of clients is usually for tax return services. therefore, a good part of the public image of your firm must come from the tax department.<\/p>\n

the tax department must be involved in strengthening the firm\u2019s brand and name recognition, getting publicity, and introducing tax return clients to additional services. unfortunately, many accounting firms provide very little guidance or training in this area.<\/p>\n

there are important advantages to introducing tax return clients to additional services.<\/p>\n

that said, there are five main reasons i wrote this handbook.<\/p>\n

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  1. tax departments provide a wide range of services, some directly flowing from a tax return, such as financial planning and asset allocation, and others indirectly such as compensation planning for executives and divorce tax and cash flow planning.<\/li>\n<\/ol>\n
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    1. methods need to be developed to cross-sell additional services to existing clients.<\/li>\n<\/ol>\n
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      1. marketing is a thorough process that includes positioning the firm, introducing the services to the clients, and getting the engagement.<\/li>\n<\/ol>\n
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        1. also necessary is training staff and partners to recognize opportunities to better serve the client, and to be able to communicate this to the client.<\/li>\n<\/ol>\n
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          1. new business and growth don\u2019t just happen. it needs deliberate attention and management.<\/li>\n<\/ol>\n

            much of the extra work disclosed while preparing the tax return is not time-sensitive, in that it could be done after tax season ends (which is april 15, hopefully), and even stretched into the summer months. also, any number crunching can be assigned to summer interns, which our office has been very successful with.<\/p>\n

            generating the work during \u201cslow\u201d periods helps to even out the workload, creates revenue where it wouldn\u2019t exist, and provides challenging, interesting, and satisfying services while truly helping clients.<\/p>\n

            besides individual tax clients, business clients have great need for additional services. planning at the business level will reduce the taxes of its owners. for tax-paying corporations, taxes saved at the entity level can be used for reinvestment by the company for further growth.<\/p>\n

            \u2013 edward mendlowitz, cpa<\/em><\/p>\n

            contents<\/strong><\/span><\/h2>\n