{"id":54894,"date":"2018-06-08t10:00:51","date_gmt":"2018-06-08t14:00:51","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?post_type=product&#038;p=54894"},"modified":"2024-10-03t13:47:20","modified_gmt":"2024-10-03t17:47:20","slug":"accountaneur","status":"publish","type":"product","link":"\/\/www.g005e.com\/shop\/accountaneur\/","title":{"rendered":"accountaneur: the entrepreneurial accountant"},"content":{"rendered":"<h1>mind-blowing insights into\u00a0today&#8217;s emerging opportunities<\/h1>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/o0o6hobp1mc?autoplay=true\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h6>hitendra patil, author of <strong><em>accountaneur<\/em>,<\/strong> explains what he means by &#8220;predictive accounting:&#8221;<br \/>\nwhat happens when every accounting system starts talking to everyone else&#8217;s accounting system<br \/>\nand, like one big brain, they know what you&#8217;ll need next.<\/h6>\n<h6><\/h6>\n<h4><strong>listen to the podcast at itunes here:<\/strong><\/h4>\n<h4><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/37-wow-with-hitendra-patil\/id1109447604?i=1000376801326\">wow! the impact you have on clients<\/a><\/h4>\n<p>&nbsp;<\/p>\n<h4><strong>look inside:<br \/>\n<\/strong><a href=\"\/\/www.g005e.com\/wp-content\/uploads\/sites\/2\/2016\/06\/accountaneur-by-hitendra-patil-preview-sample-pages-vf160615-v10.pdf\">download sample pages<\/a><\/h4>\n<p>&nbsp;<\/p>\n<p>gleaning lessons from neuroscience, technology, and behavioral economics, hitendra r. patil shows tax and accounting professionals what it takes to succeed in today&#8217;s dynamic competitive environment.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-49244 alignright\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/why-how-what-circles-2-424x430.png\" alt=\"what how why circles 2\" width=\"201\" height=\"204\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/why-how-what-circles-2-424x430.png 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/why-how-what-circles-2.png 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/why-how-what-circles-2.png 100w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/why-how-what-circles-2.png 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/why-how-what-circles-2-768x779.png 768w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/why-how-what-circles-2-849x861.png 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/why-how-what-circles-2.png 1046w\" sizes=\"auto, (max-width: 201px) 100vw, 201px\" \/><\/p>\n<p>every accountant may possess comparable technical skills. but patil shows that success in today&#8217;s profession is driven by disruptive ideas in innovation, client service, and talent management. in more than 50 bite-size chapters drawn from the pages of www.g005e.com, the author takes practitioners step-by-step through the process of understanding today&#8217;s powerful trends, harnessing those forces, and forging new strategies to grow and profit today and into the future.<\/p>\n<p>he goes to the soul of an entrepreneurial accountant, explaining, &#8220;the difference between an accountaneur<sup>\u00ae<\/sup> and an accountant lies in his or her traits, strengths, talents, skills, values and beliefs.&#8221;<\/p>\n<blockquote><p>&#8220;are you an accountaneur<sup>\u00ae<\/sup>? if you work for yourself or if you have created jobs for others in the tax and accounting profession, you are an entrepreneur, rather an accountaneur<sup>\u00ae<\/sup>. you are an accountaneur<sup>\u00ae<\/sup> if you chose not take up a job, but chose instead to create a business.&#8221;<\/p><\/blockquote>\n<p>it is recommended that the reader approach each chapter methodically, to fully consider potential applications to his or her own business and with pen in hand to take notes for further study and action plans.<\/p>\n<p>in short, <em>accountaneur<\/em> is a mind-expanding exploration of the boundless opportunities\u00a0that lie ahead for the tax and accounting professional who is ready, willing, and able to imagine them. patil proves to be an excellent guide to the new world.<\/p>\n<h4><a href=\"\/\/www.g005e.com\/author\/patil\">click here for more by hitendra patil at www.g005e.com<\/a><\/h4>\n<p>&nbsp;<\/p>\n<h1>advance praise for accountaneur<sup>\u00ae<\/sup><\/h1>\n<figure id=\"attachment_49056\" class=\"thumbnail wp-caption alignright\" style=\"width: 151px\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-49056\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/05\/aquila-2016-201x201.png\" alt=\"aquila\" width=\"151\" height=\"151\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/05\/aquila-2016-201x201.png 201w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/05\/aquila-2016.png 100w\" sizes=\"auto, (max-width: 151px) 100vw, 151px\" \/><figcaption class=\"caption wp-caption-text\">aquila<\/figcaption><\/figure>\n<blockquote><p>\u201caccountants need to be more than just accountants and hitendra creates a way for accountants to look at themselves. he calls it the accountaneur<sup>\u00ae<\/sup>. this book contains a great deal of new thought about what accountants should be doing. it is a required read for all professionals, partners, and non-partners. leaders at accounting firms have a huge responsibility to create a business environment conducive for growth and achievement, not just at their firms, but especially for their clients. hitendra brings a perspective that helps accounting firm leaders find answers to key questions that will lead to entrepreneurial achievement.\u201d<\/p>\n<p><em>\u2013 august j. aquila, ceo, aquila global advisors llc,<br \/>\nconsultant to professional service firms, author and speaker.<br \/>\n<\/em>see\u00a0<a href=\"\/\/www.g005e.com\/author\/aquila\/\">more by august aquila at www.g005e.com<br \/>\n<\/a>see <a href=\"\/\/www.g005e.com\/shop\/category\/august-j-aquila\/\">practice handbooks by august aquila<\/a><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_44387\" class=\"thumbnail wp-caption alignleft\" style=\"width: 151px\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-44387\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/10\/bissett-square-201x201.png\" alt=\"bissett\" width=\"151\" height=\"151\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/10\/bissett-square-201x201.png 201w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/10\/bissett-square.png 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/10\/bissett-square.png 100w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/10\/bissett-square-424x425.png 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/10\/bissett-square.png 558w\" sizes=\"auto, (max-width: 151px) 100vw, 151px\" \/><figcaption class=\"caption wp-caption-text\">bissett<\/figcaption><\/figure>\n<p>&#8220;in my book <a href=\"\/\/www.g005e.com\/shop\/mb-ptp\/\">passport to partnership<\/a>, i define the critical behaviours and mindset that underpins any leadership development program for growth-minded firms. <em>accountaneur<\/em> helps you get into that growth-mindset through a deeper understanding of how to entrepreneurially apply the power of behavioral sciences and technology to your practice.&#8221;<\/p>\n<p>\u2013 martin bissett, founder of the upward spiral partnership, and author of<br \/>\n<a href=\"\/\/www.g005e.com\/shop\/mb-ptp\/\">passport to partnership<\/a>, <a href=\"\/\/www.g005e.com\/shop\/mb-usp-wyfc\/\">winning your first client<\/a>, <a href=\"\/\/www.g005e.com\/shop\/mb-bdb\/\">business development on a budget<\/a><br \/>\nsee <a href=\"\/\/www.g005e.com\/author\/bissett\">more by martin bissett at\u00a0www.g005e.com<\/a><a href=\"\/\/www.g005e.com\/shop\/mb-bdb\/\"><br \/>\n<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_49242\" class=\"thumbnail wp-caption alignright\" style=\"width: 151px\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-49242\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/chester-elton-200x201.jpg\" alt=\"elton\" width=\"151\" height=\"152\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/chester-elton-200x201.jpg 200w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/chester-elton.jpg 100w\" sizes=\"auto, (max-width: 151px) 100vw, 151px\" \/><figcaption class=\"caption wp-caption-text\">elton<\/figcaption><\/figure>\n<p>\u201cwhat impressed me the first time i met hitendra is his drive to help others reach their potential. this book does just that. you will learn and appreciate what an important role the accountant plays in our business and personal lives. hitendra makes the profession come alive. if you are in the accounting profession, or thinking about it, <em>you must read this book<\/em>!\u201d<\/p>\n<p><em>\u2013\u00a0chester elton, new york times best-selling author<br \/>\nof &#8220;the carrot principle,&#8221; &#8220;all in&#8221; and &#8220;what motivates me&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_49243\" class=\"thumbnail wp-caption alignleft\" style=\"width: 151px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-49243 \" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/allan-koltin-2016-201x201.jpg\" alt=\"allan koltin 2016\" width=\"151\" height=\"151\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/allan-koltin-2016-201x201.jpg 201w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/allan-koltin-2016.jpg 100w\" sizes=\"auto, (max-width: 151px) 100vw, 151px\" \/><figcaption class=\"caption wp-caption-text\">koltin<\/figcaption><\/figure>\n<p>\u201centrepreneurs create wealth and opportunities for others. entrepreneurial accountants make it possible for entrepreneurs. <em>accountaneur<\/em><sup>\u00ae<\/sup> is a probing question-bank for accountants who want to be entrepreneurial.\u201d<\/p>\n<p><em>\u2013 allan d. koltin, cpa,<br \/>\nceo, koltin consulting group inc.<\/em><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_49357\" class=\"thumbnail wp-caption alignright\" style=\"width: 152px\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-49357\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/alex-alvarez-201x201.png\" alt=\"alvarez\" width=\"152\" height=\"152\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/alex-alvarez-201x201.png 201w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/alex-alvarez.png 100w\" sizes=\"auto, (max-width: 152px) 100vw, 152px\" \/><figcaption class=\"caption wp-caption-text\">alvarez<\/figcaption><\/figure>\n<p>&#8220;i am an entrepreneur and my business is accounting, bookkeeping, tax services and business advisory. i have lived over 35 years of my professional life by this unwavering maxim: &#8216;the art of business is to explore the opportunities, understand the accounting information and efficiently implement processes, systems and rules to best seize the opportunity.&#8217; \u00a0as an entrepreneur, i live by the conscious observation of &#8216;what\u2019s happening&#8217; and the &#8216;uncertainty of what if:&#8217; how else can i make it better? i find opportunities to deliver value that enhance the lives of my clients. hitendra&#8217;s book, <em>accountaneur<\/em>, is encouraging, addresses the transformative appeal to the entrepreneur in every accountant to help find new value, to produce and deliver as entrepreneurial accountants.<\/p>\n<p>\u2013 alex alvarez, cpa, mba, and ceo of business management services llc<\/p>\n<p class=\"p1\"><span class=\"s1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-872\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/sites\/2\/2016\/07\/screen-shot-2016-07-01-at-8.44.42-am.png\" alt=\"screen shot 2016-07-01 at 8.44.42 am\" width=\"153\" height=\"108\" \/>&#8220;extensive coverage. i am sure the discerning accountants will buy and use the book in their practice.&#8221;<\/span><\/p>\n<p><em>\u2013 p. v. maiya, formerco-founder, chairman, managing director,\u00a0icici bank ltd., india&#8217;s largest private sector bank.<\/em><\/p>\n<figure id=\"attachment_878\" class=\"thumbnail wp-caption alignright\" style=\"width: 150px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-878\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/sites\/2\/2016\/07\/johnston-150w.png\" alt=\"johnston\" width=\"150\" height=\"150\" \/><figcaption class=\"caption wp-caption-text\">johnston<\/figcaption><\/figure>\n<p class=\"p1\">&#8220;in <em>accountaneur<\/em>, there are insights on how accounting and tax professionals can turn technology expenditures into a competitive advantage, with the\u00a0additional benefit of more take-home revenue for the practitioner.&#8221;<\/p>\n<p>\u2013 randolph p. johnston, chairman and ceo, network management group,<br \/>\nco-author,\u00a0<a href=\"\/\/www.g005e.com\/shop\/afot\/\">accounting firm operations and technology survey<\/a><\/p>\n<figure id=\"attachment_881\" class=\"thumbnail wp-caption alignleft\" style=\"width: 150px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-881\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/sites\/2\/2016\/07\/ron-baker-2016-150x150.png\" alt=\"baker\" width=\"150\" height=\"150\" \/><figcaption class=\"caption wp-caption-text\">baker<\/figcaption><\/figure>\n<p>&#8220;the world bank reports that 80 percent of the developed world\u2019s wealth resides in human capital, illustrating that we\u2019ve been in a knowledge economy since the 1950s. yet most accounting firms are utilizing a business model developed during the industrial era, with a relentless focus on efficiency and a \u201cwe sell time\u201d mentality. hitendra patil sets out to challenge this sclerotic thinking in <em>accountaneur: the entrepreneurial accountant<\/em>. general eric shinseki was fond of saying, \u201cif you don\u2019t like change, you are going to like irrelevance even less.\u201d following the brisk advice in this book\u2014from changing your business model to a focus on developing your firm\u2019s human capital, and more\u2014will keep your firm relevant as we encounter an increasingly turbulent and changing marketplace.&#8221;<\/p>\n<p>\u2013 ronald j. baker, <a href=\"http:\/\/amzn.to\/2a5k1fy\">author<\/a>,&#8221;implementing value pricing; mind over matter,&#8221;<br \/>\n&#8220;measure what matters to customers,&#8221; &#8220;pricing on purpose,&#8221; and &#8220;the firm of the future.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_49643\" class=\"thumbnail wp-caption alignright\" style=\"width: 149px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-49643 \" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/bhansali-201x201.png\" alt=\"bhansali\" width=\"149\" height=\"149\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/bhansali-201x201.png 201w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/bhansali.png 100w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/bhansali.png 231w\" sizes=\"auto, (max-width: 149px) 100vw, 149px\" \/><figcaption class=\"caption wp-caption-text\">bhansali<\/figcaption><\/figure>\n<p>\u201caccounting is a noble profession and yet most accountants don\u2019t realize their full potentials simply because they are stuck in a rut. but if you\u2019re one of those accountants who have the fire in their belly to realize their full potential, not just to meet clients expectation but exceed client expectations and make their practices thrive &#8211; then you\u2019ll find accountaneur to be an excellent resource.&#8221;<\/p>\n<p>\u2013 dr. chandra bhansali, ceo, accountantsworld,<br \/>\n100 most influential people in accounting<\/p>\n<figure id=\"attachment_37278\" class=\"thumbnail wp-caption alignleft\" style=\"width: 150px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-37278\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/09\/katrina-geety-150x150.jpg\" alt=\"katrina geety\" width=\"150\" height=\"150\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/09\/katrina-geety-150x150.jpg 150w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/09\/katrina-geety.jpg 100w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/09\/katrina-geety-145x145.jpg 145w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/09\/katrina-geety-190x190.jpg 190w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2014\/09\/katrina-geety.jpg 240w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><figcaption class=\"caption wp-caption-text\">geety<\/figcaption><\/figure>\n<p>&#8220;why and when. these two words from hitendra&#8217;s writings and personal counsel have had a defining impact on me personally and my practice over the last few years. i wish i had understood the difference between why and because, and when and if, decades ago. hitendra taught me over the years that why is driven by a plan and purpose instead of because, a reaction to the circumstances. when is driven from confidence and determination, and if is driven from uncertainty. his wisdom from life and the profession really helps you connect the dots in your thought process to get to why, and to when from because and if. i have been leading a successful firm for over three\u00a0decades but i found that the intelligence <em>accoutaneur<\/em>\u00a0brings from across the profession is so highly valuable for any accountant, at any stage of their career, to truly unleash his\/her potential.&#8221;<\/p>\n<p>\u2013 katrina geety, cpa, president of geety, blair &amp; associates p.a.<br \/>\nand accountants&#8217; workflow solutions, inc.<\/p>\n<figure id=\"attachment_49644\" class=\"thumbnail wp-caption alignright\" style=\"width: 150px\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-49644\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/amit-chandel-201x201.png\" alt=\"chandel\" width=\"150\" height=\"150\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/amit-chandel-201x201.png 201w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/amit-chandel.png 100w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/amit-chandel.png 249w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><figcaption class=\"caption wp-caption-text\">chandel<\/figcaption><\/figure>\n<p>&#8220;<em>accountaneur: the entrepreneurial accountant,<\/em> by hitendra r patil, highlights the changing role of the\u00a0accountant. to survive in this new world, the accountant has to become\u00a0truly an entrepreneur. the business owners in this economy are looking to the professional \u2013 their cpa \u2013 to guide them and lead them to success and growth. hitendra describes\u00a0this role of an accountant and he\u00a0awakens accountants to become entrepreneurs. he does so in plain simple english. the book will help an accountant to bring about this change and become an <em>accountaneur<\/em>. this\u00a0change is not a choice. is inevitable if accountants are to survive and thrive.<\/p>\n<p>\u2013 amit chandel, cpa ctp cva cfe ctrs llm -t cexp,<br \/>\nprincipal\/owner \u2013 focus cpa group, inc.<\/p><\/blockquote>\n<p>contents<\/p>\n<p>(partial listing)<\/p>\n<ul>\n<li>who is an accountaneur<sup>\u00ae<\/sup>?<\/li>\n<li>how to use this book<\/li>\n<\/ul>\n<p><strong>part 1. the accountaneurial advantages<\/strong><\/p>\n<ul>\n<li>why accounting?<\/li>\n<li>do you want a practice\u2026 or a business?<\/li>\n<li>accountants and six fundamental human needs<\/li>\n<li>four leadership strengths that define accountants<\/li>\n<li>top 10 entrepreneurial traits of successful accountants<\/li>\n<li>the eight traits creating the firm of the future today<\/li>\n<li>what cpa firms could learn from google\u2019s alphabet<\/li>\n<li>4 pillars of future firm foundation<\/li>\n<li>ten things you didn\u2019t worry about ten years ago<\/li>\n<li>savvy cpas focus on the constants<\/li>\n<li>why accountants could be the happiest people on earth<\/li>\n<\/ul>\n<p><strong>part 2. winning new clients is a mind game<\/strong><\/p>\n<ul>\n<li>six secret keys to the mind of the entrepreneur<\/li>\n<li>client satisfaction starts with \u2018likeability&#8217;<\/li>\n<li>overcoming your clients\u2019 worst fears<\/li>\n<li>what shopping habits reveal about accounting clients<\/li>\n<li>the only three ways accountants earn an entrepreneur\u2019s trust<\/li>\n<li>the one thing your clients really want<\/li>\n<li>do you make your clients feel safe?<\/li>\n<li>the 5 most common marketing blunders<\/li>\n<\/ul>\n<p><strong>part 3. riding the technology wave<\/strong><\/p>\n<ul>\n<li>you don\u2019t think technology helps get new clients?<\/li>\n<li>four signs the uberization of accounting has already begun<\/li>\n<li>\u2018uberizing\u2019 means more than technology<\/li>\n<li>how the \u201c1099 economy\u201d is transforming accounting<\/li>\n<li>three apps to automate business networking<\/li>\n<li>what if accounting firms were apps?<\/li>\n<li>three ways amazon\u2019s new phone hints at the future<\/li>\n<li>a case study in using linkedin<\/li>\n<\/ul>\n<p><strong>part 4. making more every minute<\/strong><\/p>\n<ul>\n<li>tax season tips: train your brain to focus<\/li>\n<li>tax season management: multi-tasking is a myth<\/li>\n<li>six steps for a better tax season<\/li>\n<li>create your \u201cnot-to-do\u2019s\u201d list<\/li>\n<li>nine things you need to do to avoid being overworked<\/li>\n<li>can you escape this crazy eight trap at your firm?<\/li>\n<\/ul>\n<p><strong>part 5. the generational war you want to win<\/strong><\/p>\n<ul>\n<li>can accounting firms lead with work-life vision?<\/li>\n<li>5 reasons gen y will make or break your firm<\/li>\n<li>8 seconds into the future: meet generation z<\/li>\n<li>management guru chester elton on success<\/li>\n<\/ul>\n<p><strong>part 6. how to respond to new disruptive competition<\/strong><\/p>\n<ul>\n<li>threat or opportunity?<\/li>\n<li>sound off on liberty and h&amp;r block plans<\/li>\n<li>independents face 3 options<\/li>\n<li>what the bitcoin phenomenon means for accountants<\/li>\n<li>five things accountants need to know about bitcoin<\/li>\n<li>stop trying to create value that\u2019s not appreciated<\/li>\n<\/ul>\n<p><strong>part 7: growth is where your mind is<\/strong><\/p>\n<ul>\n<li>five stealth growth strategies accountants are using now<\/li>\n<li>seven questions for every accountant<\/li>\n<li>three keys to mega bucks<\/li>\n<li>decide to be decisive<\/li>\n<\/ul>\n<h1>about the author<\/h1>\n<figure id=\"attachment_104690\" class=\"thumbnail wp-caption alignright\" style=\"width: 201px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-104690 size-thumbnail\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2022\/11\/hitendra-r.-patil-headshot-mug-2022-201x201.jpeg\" alt=\"\" width=\"201\" height=\"201\" srcset=\"\/\/www.g005e.com\/wp-content\/uploads\/2022\/11\/hitendra-r.-patil-headshot-mug-2022-201x201.jpeg 201w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/11\/hitendra-r.-patil-headshot-mug-2022-100x100.jpeg 100w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/11\/hitendra-r.-patil-headshot-mug-2022-24x24.jpeg 24w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/11\/hitendra-r.-patil-headshot-mug-2022-48x48.jpeg 48w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/11\/hitendra-r.-patil-headshot-mug-2022-96x96.jpeg 96w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/11\/hitendra-r.-patil-headshot-mug-2022-150x150.jpeg 150w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/11\/hitendra-r.-patil-headshot-mug-2022-300x300.jpeg 300w\" sizes=\"auto, (max-width: 201px) 100vw, 201px\" \/><figcaption class=\"caption wp-caption-text\">patil<\/figcaption><\/figure>\n<p><strong>hitendra r. patil<\/strong> explores how insights from behavioral economics apply to the tax and accounting profession. his findings have enriched lives and businesses of many professionals.<\/p>\n<h5 style=\"text-align: center;\"><a href=\"\/\/www.g005e.com\/author\/patil\">click here for more by hitendra patil at <span style=\"text-decoration: underline;\">www.g005e.com<\/span><\/a><\/h5>\n<p>patil, who holds advanced degrees in business and science, has lived nearly 25 years of his working life entirely in technology-driven businesses, mostly in the financial services industry. he has donned many hats \u2013 from clerical beginnings to c-level executive positions, climbing the corporate ladder; from doing to getting things done; from process task decisions to financial risk analysis; from operations to business development to marketing to sales to technology to human resources management. everything has contributed to a mind deeply trained on how to help people achieve their potential and transform their lives.<br \/>\nhe has been working professionally with accountants and cpas for over a decade as the leader of a company producing work for accountants and tax professionals, day in, day out, giving him rare insight and perspective on the industry\u2019s challenges and opportunities.<\/p>\n<p><strong>hitendra r. patil<\/strong> is one of the profession&#8217;s leading authorities on accounting technology, accounting firm innovation, and client accounting and advisory services (cas \/ caas).<\/p>\n<p style=\"text-align: center;\">he is the best-selling author of \u201c<span style=\"text-decoration: underline;\"><a href=\"\/\/www.g005e.com\/shop\/hp21cas\/\">the definitive success guide to client accounting services<\/a><\/span>\u201d and &#8220;<span style=\"text-decoration: underline;\"><a href=\"\/\/www.g005e.com\/shop\/accountaneur\/\">accountaneur: the entrepreneurial accountant<\/a><\/span>.&#8221;<\/p>\n<p>patil is among the top 100 most influential people in accounting, the top 10 accounting influencers to follow on social media, and the top 100 accounting social media leaderboard.<\/p>\n<p>he is a regularly published author in many leading publications in the united states accounting profession. accountants have bought his best-selling books in 12 countries across five continents. he frequently provides fresh thought leadership and actionable insights to the accounting profession about cas\/caas, practice growth, entrepreneurship in accounting, and emerging technologies, such as artificial intelligence, machine learning, blockchain, and cybersecurity.<\/p>\n<p>patil is the founder of <a href=\"https:\/\/www.accountaneur.com\/\">accountaneur<\/a>, where he provides accountants with consulting services to become more successful by leveraging his comprehensive experience and expertise in serving the accounting profession. for over 20 years, he has worked exclusively for the accounting industry, leading several functions, including accounting, payroll, tax, and advisory services and technology solutions used by professional accountants.<\/p>\n<h6 style=\"text-align: center;\"><\/h6>\n<h6 class=\"maininfogrouping\" style=\"text-align: center;\"><span style=\"color: #b6b6b6;\"><span class=\"projectsummaryemphasize\">details: 6&#215;9,<\/span><span class=\"projectsummarylight\">\u00a0softcover,\u00a0<\/span>192 pages.<\/span><br \/>\n<span style=\"color: #b6b6b6;\"><span class=\"projectsummarylight\">isbn-13:<\/span> 978-0692709092.\u00a0<span class=\"projectsummarylight\">isbn-10:<\/span> 0692709096.\u00a0<span class=\"projectsummarylight\">bisac:<\/span> business &amp; economics \/ accounting \/ general<\/span><\/h6>\n<h3 style=\"text-align: center;\">&gt;&gt;&gt; <strong>look inside:<\/strong>\u00a0<a href=\"\/\/www.g005e.com\/wp-content\/uploads\/sites\/2\/2016\/06\/accountaneur-by-hitendra-patil-preview-sample-pages-vf160615-v10.pdf\">download the free preview of accountaneur sample pages (pdf)<\/a>\u00a0&lt;&lt;&lt;<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>by hitendra r. patil<\/p>\n<p><span style=\"color: #ff0000;\"><b><i><br \/>\nstart reading immediately with the new ebook option<\/i><\/b><\/span><\/p>\n","protected":false},"featured_media":54899,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":""},"product_cat":[2859,2844,2837,2885,2833,2840,2842],"product_tag":[2895,2882,2894,2893,2892,2891,2890,2889,2861,2888,2887,2886],"class_list":{"0":"post-54894","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-digital-option","7":"product_cat-digital-product","8":"product_cat-growth-profitability","9":"product_cat-hitendra-r-patil","10":"product_cat-leadership-strategy","11":"product_cat-recommended","12":"product_cat-tech-operations","13":"product_tag-accountaneur","14":"product_tag-clients","15":"product_tag-disruption","16":"product_tag-entreprenuer","17":"product_tag-future","18":"product_tag-futurist","19":"product_tag-innovation","20":"product_tag-neuroscience","21":"product_tag-practice-management","22":"product_tag-psychology","23":"product_tag-technology","24":"product_tag-trends","25":"member-discount","26":"discount-restricted","28":"first","29":"instock","30":"sale","31":"taxable","32":"shipping-taxable","33":"purchasable","34":"product-type-variable","35":"has-default-attributes"},"acf":[],"yoast_head":"<!-- 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