{"id":99972,"date":"2022-07-21t15:00:16","date_gmt":"2022-07-21t19:00:16","guid":{"rendered":"\/\/www.g005e.com\/?p=99972"},"modified":"2022-12-22t00:39:58","modified_gmt":"2022-12-22t05:39:58","slug":"better-ways-to-attract-and-retain-talent","status":"publish","type":"post","link":"\/\/www.g005e.com\/2022\/07\/21\/better-ways-to-attract-and-retain-talent\/","title":{"rendered":"better ways to attract and retain talent"},"content":{"rendered":"

<\/a>new staffing strategies for the next-generation accounting firm<\/strong><\/p>\n

by hitendra patil<\/i>
\n
client accounting services: the definitive success guide<\/i><\/a><\/p>\n

topmost thought leader ronald j. baker said, “the world bank reports that 80 percent of the developed world\u2019s wealth resides in human capital, illustrating that we\u2019ve been in a knowledge economy since the 1950s. yet most accounting firms are utilizing a business model developed during the industrial era, with a relentless focus on efficiency and a ‘we sell time’ mentality.”<\/p>\n

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in his succinct and soul-searching praise for “accountaneur: the entrepreneurial accountant,” baker urged, \u201cfrom changing your business model to focusing on developing your firm\u2019s human capital, and more \u2013 will keep your firm relevant as we encounter an increasingly turbulent and changing marketplace.\u201d
\n<\/p>\n

i have been speaking with hundreds of cpas, accountants and tax practitioners through the years, and recently in a few quarters there has been a distinctly noticeable common feedback from them about the generational work-ethic changes, aspirational differences and the undeniable staffing challenge that millennials bring to the accounting and tax profession.<\/p>\n

researching further for solutions and possible strategies to ride the disruptive wave of human capital thought patterns, i studied several technological shifts, human behavior science research, tactical moves by successful firms, and so on. i spoke with chester elton, a new york times best seller author known as the \u201capostle of appreciation.\u201d he is recognized as one of the top 30 management gurus of recent times.<\/p>\n

i then thought about how to apply the widely accepted and well-researched maslow\u2019s theory of hierarchy of needs to the accounting profession\u2019s current situation, given the almost unanimous concern about the future of human capital challenges in the profession.<\/p>\n

i noticed significant shifts in the hierarchy of needs.<\/p>\n