{"id":98798,"date":"2022-06-22t14:30:18","date_gmt":"2022-06-22t18:30:18","guid":{"rendered":"\/\/www.g005e.com\/?p=98798"},"modified":"2022-12-22t00:39:45","modified_gmt":"2022-12-22t05:39:45","slug":"why-clients-struggle-with-growth","status":"publish","type":"post","link":"\/\/www.g005e.com\/2022\/06\/22\/why-clients-struggle-with-growth\/","title":{"rendered":"why clients struggle with growth"},"content":{"rendered":"<p><strong><a class=\"external\" href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/askanexpertbutton_dollarphotoclub_93511431.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-45820\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/askanexpertbutton_dollarphotoclub_93511431-424x266.jpg\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/askanexpertbutton_dollarphotoclub_93511431-424x266.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/askanexpertbutton_dollarphotoclub_93511431-849x533.jpg 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/askanexpertbutton_dollarphotoclub_93511431.jpg 1600w\" alt=\"woman's hand pressing words &quot;ask an expert&quot;\" width=\"424\" height=\"266\" \/><\/a>they need you. do they know why?<\/strong><\/p>\n<p><i>by martin bissett<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/mb-ptp\/\"><i>passport to partnership<\/i><\/a><\/p>\n<p>please start understanding, valuing and respecting your own value in the marketplace with clients who could not reach their goals without you.<\/p>\n<blockquote><p><b>more: <\/b><a href=\"\/\/www.g005e.com\/2022\/06\/08\/do-you-make-your-firm-look-good\/\">do you make your firm look good?<\/a> | <a href=\"\/\/www.g005e.com\/2022\/06\/02\/seven-things-that-good-advisors-skip\/\">seven things that good advisors skip<\/a> | <a href=\"\/\/www.g005e.com\/2022\/02\/16\/internal-communication-cant-be-overlooked\/\">internal communication can\u2019t be overlooked<\/a> | <a href=\"\/\/www.g005e.com\/2021\/11\/10\/the-seven-levels-of-communication-management\/\">the seven levels of communication management<\/a> | <a href=\"\/\/www.g005e.com\/2021\/10\/13\/make-firm-culture-work-for-you\/\">make firm culture work for you<\/a> | <a href=\"\/\/www.g005e.com\/2021\/09\/01\/the-seven-cs-to-becoming-partner\/\">sailing the seven c\u2019s to partner<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-49700 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2022\/06\/22\/why-clients-struggle-with-growth\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>businesses are in need \u2013 sometimes desperate need \u2013 of your technical expertise and caring approach.<\/p>\n<p>take that to them instead because, speaking as one who is looked after well myself, we love it and we are prepared to pay a premium without ever asking for discounts.<br \/>\n<!--more--><br \/>\n<strong>the expert council<\/strong><\/p>\n<p><em>in your opinion, what are the greatest opportunities for growth in accounting firms?<\/em><\/p>\n<p>\u201cmore and more we\u2019re seeing things that we only dreamt about coming true and totally changing the game. for example, i\u2019ve always believed that the customer\/accountant relationship was always about connection. and in those early computer days i used to talk about the customer bringing you in a floppy disk instead of a shoebox.<\/p>\n<p>\u201cso now, thanks to the cloud and the brilliant exploitation of it by firms like xero, you see that connection is there, 24 hours a day. and that\u2019s a total game-changer because it means that we now have to look for opportunities to deepen that connection in other ways, so that means two things. one is niching \u2013 seriously becoming the expert in, for example, flower arranging businesses or dentistry or it or whatever. going 1 inch wide yet 1\u00a0mile deep as they say.<\/p>\n<p>\u201cand the second thing i think is to focus on lifestyle \u2013 the lifestyle your ideal customer seeks to have. and then you develop the services and expertise to help them get it. oh, interestingly, that\u2019s not about wealth planning necessarily. customers are, i think, looking for much more than extra wealth in the accepted sense \u2013 2008 and the global financial crisis or turmoil changed our definition of what real success means.\u201d\u00a0\u2013 <em>paul dunn, chairman, b1g1<\/em><\/p>\n<p><em>why do you feel today\u2019s practice leaders are still struggling to grow their firms proactively, in general?<\/em><\/p>\n<p>\u201cbecause growing by merger or acquisition is easier than growing by market penetration. because they have too often ignored relationships that help keep the firm\u2019s practice\u00a0relevant to the changing and dynamic needs of the economic environment. the antiquated ethical rules limit growth, at least by not allowing outside capital. obviously, so many firms have little sense of marketing, markets and client relations, and the role of professional and experienced marketers. stop thinking \u2018we\u2019 and instead, think \u2018you.&#8217;\u201d\u00a0\u2013\u00a0<em>bruce w. marcus,\u00a0p<\/em><em>rofe<\/em><em>ss<\/em><em>iona<\/em><em>l <\/em><em>s<\/em><em>ervices marketing 3.0<\/em><\/p>\n<figure id=\"attachment_45355\" class=\"thumbnail wp-caption alignright\"><\/figure>\n","protected":false},"excerpt":{"rendered":"<p><strong>they need you. do they know why?<\/strong><br \/>\n<i>by martin bissett<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/mb-ptp\/\"><i>passport to partnership<\/i><\/a><\/p>\n","protected":false},"author":1343,"featured_media":42233,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1905,2254,2271,3120,3002],"tags":[],"class_list":["post-98798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clients-and-service","category-growth","category-marketing","category-pro-member-exclusive","category-special"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - 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