{"id":98585,"date":"2022-06-15t11:00:51","date_gmt":"2022-06-15t15:00:51","guid":{"rendered":"\/\/www.g005e.com\/?p=98585"},"modified":"2022-12-22t00:39:52","modified_gmt":"2022-12-22t05:39:52","slug":"five-biz-dev-steps-that-arent-so-scary","status":"publish","type":"post","link":"\/\/www.g005e.com\/2022\/06\/15\/five-biz-dev-steps-that-arent-so-scary\/","title":{"rendered":"five biz dev steps that aren’t so scary"},"content":{"rendered":"

\"several<\/a>you’re selling all the time, whether you realize it or not.<\/strong><\/p>\n

by martin bissett<\/i><\/p>\n

over the years, many partners have told me about their struggles to grow their firms proactively, the main one being that they feel they must sell<\/strong>, which goes against the grain for them. have you ever felt that way?<\/p>\n

more: <\/b>do you make your firm look good?<\/a> | seven things that good advisors skip<\/a> | nine biz-dev metrics for making partner<\/a> | how to communicate your value<\/a> | internal communication can\u2019t be overlooked<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

perhaps you\u2019ve never had to sell before, and it is taking you way out of your comfort zone. you are entering into unfamiliar territory, that alien landscape called “selling.”
\nin reality, though, you\u2019ve been selling the whole time. to have won the work you\u2019ve won up to now, to recruit the talent you have, to build the relationships you have \u2013 you\u2019ve had to sell yourself at each stage. you\u2019ve had to sell the idea that working with you is in the best interests of the other person, so you are always selling in one way or another.<\/p>\n

<\/span>if you are like many partners i\u2019ve worked with over the years, you may feel that selling in some way cheapens the profession, that it doesn\u2019t befit someone in your station. but if you just shift your perspective a little, you will see that professional selling is little more than relationship building, and the more natural and uncontrived it is, the more successful you will be in applying it.<\/p>\n

so i ask you to begin by ridding yourself of the stigma you have attached to the word selling<\/em>. it\u2019s building relationships so that everyone benefits from working together. once you internalize that idea, you will gradually find your approach to clients and prospects change. every time you pick up the phone, present yourself to a client, work with a team \u2013 you will start to feel a little more relaxed about what you need to do to win the sorts of new fees that will build your firm.<\/p>\n

\u201chow do i do that?\u201d i hear you ask.<\/p>\n

business development tasks<\/strong><\/p>\n

1. begin by asking yourself why a business would choose your firm to act for them. make a list of the reasons you believe they might choose your firm over the competition.<\/p>\n

2. carefully consider whether you truly believe your firm can help potential clients. this is vital, because prospects will detect if you don\u2019t believe it and choose not to work with you \u2013 usually without explaining why. give this a lot of thought.<\/p>\n

3. make sure your own house is in order. that means your professional and personal conduct supports the perception a potential client has of someone in your position. note some behaviors that should change.<\/p>\n

4. resolve to move out of your comfort zone in small, manageable steps. instill in yourself the desire to learn, grow and develop in this unfamiliar territory, because it\u2019s in the interests of your long-term prosperity. what would be your first steps?<\/p>\n

5. schedule specific, non-interruptible time in your diary to do what is necessary to deepen your belief in these convictions. make\u00a0notes on this as needed.<\/p>\n","protected":false},"excerpt":{"rendered":"

you’re selling all the time, whether you realize it or not.<\/strong>
\nby martin bissett<\/i>
\nbusiness development on a budget<\/i><\/a><\/p>\n","protected":false},"author":1343,"featured_media":42233,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1363,2271,3120,3002],"tags":[],"class_list":["post-98585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-marketing","category-pro-member-exclusive","category-special"],"acf":[],"yoast_head":"\nfive biz dev steps that aren't so scary - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2022\/06\/15\/five-biz-dev-steps-that-arent-so-scary\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"five biz dev steps that aren't so scary - 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