{"id":98468,"date":"2022-07-04t13:00:35","date_gmt":"2022-07-04t17:00:35","guid":{"rendered":"\/\/www.g005e.com\/?p=98468"},"modified":"2024-08-14t11:25:45","modified_gmt":"2024-08-14t15:25:45","slug":"four-ways-to-involve-new-cpas-in-growing-your-firm","status":"publish","type":"post","link":"\/\/www.g005e.com\/2022\/07\/04\/four-ways-to-involve-new-cpas-in-growing-your-firm\/","title":{"rendered":"four ways to propel new cpas into growing your firm"},"content":{"rendered":"

\"young<\/a>practice makes progress.
\n<\/strong><\/p>\n

by sarah johnson dobek<\/i>
\ninovautus consulting<\/i><\/a><\/p>\n

it\u2019s no secret most accounting firms are facing partner succession and will continue to do so for years to come. the most common area of concern is how to involve new cpas in your firm\u2019s growth activities.<\/p>\n

more: <\/b>five better ways to say no<\/a> | six ways to engage young managers, staff in firm growth<\/a> | the right dna for growth<\/a> | how crisis illuminates your biz dev skills<\/a> | business development and sales aren\u2019t scary<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

the short solution is young staff members should be involved in anything that will help them learn the business and develop the skills they need to lead one day, whether that means the partner track or some other role. it\u2019s never too early to start. in fact, immersion should be expected from the first day they walk into the firm.<\/p>\n

here are four instant and easy ways to get your young people involved in the business:<\/p>\n

<\/p>\n

bring them with you to prospect and client meetings<\/h3>\n

we learn a lot by observing other people in action. when you invite a staff member to shadow you, their role is to watch and learn. giving inexperienced staff access and exposure will help them become comfortable in similar situations.<\/p>\n

the time will also allow you to have high-level conversations about the business. the ride back to the office is a great time to debrief with the young staff member about meeting specifics and talk about the foundational aspect of relationship building. if you engage your young professionals in these situations early, they will be able to run meetings with poise and confidence independently when they hit the manager level.<\/p>\n

ask them to write<\/h3>\n

writing is a great way to get young team members involved in your firm\u2019s marketing and growth efforts. the process forces professionals to learn the valuable skill of communicating what they do in layman\u2019s terms.<\/p>\n

we all know partners struggle to find the time to write, so this is a perfect entry point for those on the management track. as a bonus, it also creates an opportunity for partners and young staff to work together on a project.<\/p>\n

ask your seniors and supervisors to write one or two articles per year. an easy place to start is with a how-to or faq-type article. ask your writers to focus on a common question they get from clients or a frequent conversation. another idea is to rewrite an existing article. this option is ideal if you have access to technical updates that can be translated into plain english.<\/p>\n

get them involved in social media<\/h3>\n

junior staff members probably are more comfortable and knowledgeable about social media than most partners. they can increase your firm\u2019s digital visibility by training those less comfortable in the social media world.<\/p>\n

another option is to task them with taking an active role in your social media initiatives. reasonable goals include growing your firm\u2019s networks, conducting research for prospect meetings and finding relevant content to share through your channels. partners must maintain social media oversight, so ensure you have a process to review their work.<\/p>\n

involve them in cross-selling<\/h3>\n

your younger staff is in most of the day-to-day client work. if you begin by teaching them about the business \u2013 and the opportunities to grow that business \u2013 they\u2019re in an amazing position to help you identify valuable cross-serving opportunities.<\/p>\n

begin by choosing no more than two focus areas. teach your staff about what to listen for or how to identify opportunities. don\u2019t ask them to sell anything. simply ask them to bring any opportunities they see directly to you. from there, you can then assess the opportunity and decide if and how to bring it up with the client. the key here is not to reprimand the staff member if they misread a situation or misfire on an opportunity. instead, take the opportunity to reteach misinterpreted situations and encourage them to try again when an exploration doesn\u2019t pan out!<\/p>\n

if you make the mentor-mentee relationship a positive experience, the process will yield great results before you know it. remember, practice doesn\u2019t necessarily make perfect, but it does mean progress.<\/p>\n

involving your young cpas early, often, and in the right situations will help you pivot with confidence.<\/p>\n","protected":false},"excerpt":{"rendered":"

practice makes progress.<\/strong>
\nby sarah johnson dobek<\/i>
\ninovautus consulting<\/i><\/a><\/p>\n","protected":false},"author":2354,"featured_media":52617,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1363,2271,3120,3002,2297,2301],"tags":[643,715],"class_list":["post-98468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-marketing","category-pro-member-exclusive","category-special","category-staffing","category-talent","tag-hiring","tag-jobs"],"acf":[],"yoast_head":"\nfour ways to 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