{"id":98464,"date":"2022-06-20t12:00:12","date_gmt":"2022-06-20t16:00:12","guid":{"rendered":"\/\/www.g005e.com\/?p=98464"},"modified":"2022-12-22t00:39:47","modified_gmt":"2022-12-22t05:39:47","slug":"six-ways-to-engage-young-managers-staff-in-firm-growth","status":"publish","type":"post","link":"\/\/www.g005e.com\/2022\/06\/20\/six-ways-to-engage-young-managers-staff-in-firm-growth\/","title":{"rendered":"six ways to engage young managers, staff in firm growth"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/11\/hand-draw-font-number-6-vector-illustration_mynmcvsd_l.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-50522\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/11\/hand-draw-font-number-6-vector-illustration_mynmcvsd_l.jpg\" alt=\"number 6\" width=\"294\" height=\"424\" \/><\/a>shareholders have a role, but less hands-on.<\/strong><\/p>\n<p><i>by sarah johnson dobek<\/i><br \/>\n<a href=\"https:\/\/inovautus.com\/\"><i>inovautus consulting<\/i><\/a><\/p>\n<p>growing your accounting firm takes a lot of time and effort and, because of this, developing the skills of staff and managers takes a backseat. while each shareholder should take responsibility to contribute to growing the firm, that doesn\u2019t mean they need to do it all themselves.<\/p>\n<blockquote><p><b>more: <\/b><a href=\"\/\/www.g005e.com\/2022\/06\/13\/four-ways-to-help-young-rainmakers-build-their-skills\/\">four ways to help young rainmakers build their skills<\/a> | <a href=\"\/\/www.g005e.com\/2022\/06\/06\/are-you-solving-your-clients-problems\/\">are you solving your clients\u2019 problems?<\/a> | <a href=\"\/\/www.g005e.com\/2022\/05\/09\/five-ways-to-grow-your-firms-affiliated-entities\/\">five ways to grow new service lines<\/a> | <a href=\"\/\/www.g005e.com\/2022\/04\/18\/is-your-marketing-aligned-with-your-business-development\/\">don\u2019t confuse marketing with biz dev<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-49700 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2022\/06\/20\/six-ways-to-engage-young-managers-staff-in-firm-growth\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>engaging your managers and staff is beneficial for three reasons:<\/p>\n<ul>\n<li>it teaches them growth is important to the firm and helps establish a culture around growth.<\/li>\n<li>it empowers them to learn how to market and sell, which should be key for anyone who wants to progress in their career.<\/li>\n<li>it allows you to execute on key problems without everything falling on a shareholder\u2019s plate.<\/li>\n<\/ul>\n<p><!--more--><br \/>\nthis doesn\u2019t mean shareholders don\u2019t have a role and responsibility in the process, but it refocuses their efforts from being a doer to being a coach, manager and thought leader so that the future leaders are ready when it\u2019s their turn.<\/p>\n<p>here are six ways to engage your managers and staff in your growth:<\/p>\n<ol>\n<li><strong>have them help develop content.<\/strong> content development is one of the easiest ways to get younger staff involved in marketing activities. having them write a blog post or, better yet, rewriting an article are great ways to give them experience. it teaches them how to write non-technically and can provide you with a good source of regular content. content development can involve everything from article\/blog post writing to developing presentations or video scripts. if you do this, make sure you have an excellent quality-control process and a good editor on hand. don\u2019t expect perfection.<\/li>\n<li><strong>engage them in cross-selling activities.<\/strong> your staff and managers are on the front lines with your clients. getting them involved in identifying opportunities to do more with your clients is an easy way for them to contribute to your growth. consider having them look for opportunities in two or three areas with their clients. then reward them for notifying you of opportunities \u2013 even if they don\u2019t go anywhere!<\/li>\n<li><strong>involve them in client-service initiatives.<\/strong> need to schedule a call with a client, say for a quarterly tax check-in? what about making a phone call to schedule a lunch? consider having a staff member make the initial point of contact on your behalf to schedule and participate in the call or outing with the client. better yet, if you are revamping your client communications (such as the letters you send your clients with their tax returns), consider including them in this process.<\/li>\n<li><strong>get them out networking and attending prospect meetings.<\/strong> shareholders should never go alone to an event or lunch. they should always have someone else from the firm with them \u2013 and not another partner unless it\u2019s a specific sales meeting with a prospect. instead, bring along a staff member so they can observe and begin to build their network. furthermore, encourage staff to attend events simply to get comfortable representing and talking about themselves and the firm. these skills will not only help one day with the firm\u2019s growth but with their client service abilities.<\/li>\n<li><strong>use them to improve your processes and efficiencies.<\/strong> your staff and managers are closest to the action in your firm and can provide valuable input on how to make this more efficient and more profitable for your firm.<\/li>\n<li><strong>contribute to your digital marketing efforts.<\/strong> generally speaking, most of your staff and managers are a technology-savvy group. engage those who have a real passion for helping you with your digital marketing efforts. consider training them, then have them work with shareholders who aren\u2019t as comfortable with social media on improving their profiles and growing their online networks. better yet, have them provide ideas and input on how to engage your communities better or contribute content ideas.<\/li>\n<\/ol>\n<p>not everyone at a firm will be good at all things. that\u2019s true for shareholders and for staff. however, you have to allow them to try things early in their career to determine what they are good at and let them become comfortable before they become seasoned enough not to be afraid to handle those challenges on their own.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>shareholders have a role, but less hands-on.<\/strong><br \/>\n<i>by sarah johnson dobek<\/i><br \/>\n<a href=\"https:\/\/inovautus.com\/\"><i>inovautus consulting<\/i><\/a><\/p>\n","protected":false},"author":2354,"featured_media":52617,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1363,2254,2271,3120,3002],"tags":[],"class_list":["post-98464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-growth","category-marketing","category-pro-member-exclusive","category-special"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - 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