{"id":98347,"date":"2022-09-21t16:06:47","date_gmt":"2022-09-21t20:06:47","guid":{"rendered":"\/\/www.g005e.com\/?p=98347"},"modified":"2024-08-14t11:25:41","modified_gmt":"2024-08-14t15:25:41","slug":"hector-garcia-how-niche-knowledge-drives-success","status":"publish","type":"post","link":"\/\/www.g005e.com\/2022\/09\/21\/hector-garcia-how-niche-knowledge-drives-success\/","title":{"rendered":"hector garcia: success strategies of a quickbooks youtube superstar"},"content":{"rendered":"<div><strong>the disruptors: his secret recipe for attracting and retaining clients and employees.<\/strong><\/div>\n<div><\/div>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"vid 107_the disruptors_wliz farr_16_hector garcia.mp4\" src=\"https:\/\/player.vimeo.com\/video\/698507556?h=c92f81c7a7&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h6>subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: <a href=\"https:\/\/cpa.click\/apple-podcasts\">apple<\/a>, <a href=\"https:\/\/cpa.click\/google-podcasts\">google<\/a>, <a href=\"https:\/\/cpa.click\/spotify\">spotify<\/a>, <a href=\"https:\/\/cpa.click\/iheart-podcasts\">iheart<\/a>, <a href=\"https:\/\/cpa.click\/deezer\">deezer,<\/a> <a href=\"https:\/\/cpa.click\/amazon-podcasts\">amazon music and audible<\/a>, <a href=\"https:\/\/cpa.click\/playerfm-podcasts\">player fm<\/a>, <a href=\"https:\/\/cpa.click\/audacy\">audacy<\/a>, <a href=\"https:\/\/cpa.click\/gaana\">gaana (india)<\/a>, and <a href=\"https:\/\/cpa.click\/boomplay\">boomplay (africa)<\/a>.<\/h6>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.podomatic.com\/embed\/html5\/episode\/10383641?style=normal&amp;width=&amp;height=208\" width=\"100%\" height=\"220\" frameborder=\"1\"><\/iframe><br \/>\n<em><strong>the disruptors<\/strong><br \/>\nwith liz farr\u00a0<\/em><em>for 卡塔尔世界杯常规比赛时间<\/em><\/p>\n<p>any accountant who has ever met hector garcia will likely use the adjective &#8220;generous&#8221; to describe him. since 2011, he\u2019s been sharing his encyclopedic knowledge of <a href=\"https:\/\/cpa.click\/hector-garcia-on-youtube\">quickbooks on a youtube channel<\/a> that has generated millions of views.<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-96261\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2022\/04\/the-disruptors-with-liz-farr-and-cpat-hdr-vf-2022-424x242.png\" alt=\"\" width=\"256\" height=\"146\" srcset=\"\/\/www.g005e.com\/wp-content\/uploads\/2022\/04\/the-disruptors-with-liz-farr-and-cpat-hdr-vf-2022-424x242.png 424w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/04\/the-disruptors-with-liz-farr-and-cpat-hdr-vf-2022-300x171.png 300w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/04\/the-disruptors-with-liz-farr-and-cpat-hdr-vf-2022-600x343.png 600w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/04\/the-disruptors-with-liz-farr-and-cpat-hdr-vf-2022-849x485.png 849w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/04\/the-disruptors-with-liz-farr-and-cpat-hdr-vf-2022-768x439.png 768w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/04\/the-disruptors-with-liz-farr-and-cpat-hdr-vf-2022-1536x877.png 1536w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/04\/the-disruptors-with-liz-farr-and-cpat-hdr-vf-2022.png 1600w\" sizes=\"auto, (max-width: 256px) 100vw, 256px\" \/><\/p>\n<blockquote><p><strong>more:\u00a0 <\/strong><a href=\"\/\/www.g005e.com\/2022\/05\/05\/why-doing-nothing-is-not-an-option\/\">why doing nothing is not an option<\/a> |\u00a0<a href=\"\/\/www.g005e.com\/2022\/04\/19\/disruptors-blake-oliver-liz-farr\/\">blake oliver: why tax work yearns to be free<\/a>|\u00a0<a href=\"\/\/www.g005e.com\/2022\/04\/08\/watch-martin-bissett-urges-accountants-to-go-commercial\/\">private equity explodes in u.k.<\/a>\u00a0|\u00a0<a href=\"\/\/www.g005e.com\/2022\/04\/04\/stop-accepting-the-status-quo\/\">brannon poe: the status quo must go<\/a>\u00a0\u00a0| \u00a0<a href=\"\/\/www.g005e.com\/2022\/03\/28\/accounting-nerds-tap-into-your-secret-super-powers\/\">accounting nerds, unlock your super powers<\/a>\u00a0\u00a0|\u00a0<a href=\"\/\/www.g005e.com\/2022\/03\/19\/how-private-equity-changes-everything\/\">private equity vs. the cpa firm partnership<\/a>\u00a0<a href=\"\/\/www.g005e.com\/2022\/03\/13\/how-fintech-billions-is-re-making-the-accounting-business\/\">the fintech flood: accounting will never be the same<\/a>\u00a0\u00a0|\u00a0\u00a0<a href=\"\/\/www.g005e.com\/2022\/03\/09\/matt-wilkinson-think-small-to-think-big\/\">think small to think big with matt wilkinson<\/a>\u00a0|\u00a0<a href=\"\/\/www.g005e.com\/2022\/03\/07\/your-sales-tax-compliance-headaches-are-only-just-beginning\/\">your sales tax headaches are only just beginning<\/a>\u00a0|\u00a0<a href=\"\/\/www.g005e.com\/2022\/03\/06\/the-disruptors-corey-schmidt-on-re-inventing-your-firm\/\">when financial statements go extinct with corey schmidt<\/a>\u00a0\u00a0|\u00a0\u00a0<a href=\"\/\/www.g005e.com\/2022\/02\/14\/geraldine-carter-can-she-save-accountants-from-themselves\/\">can geraldine carter save accountants from themselves?<\/a>\u00a0|\u00a0<a href=\"\/\/www.g005e.com\/2022\/01\/27\/disruptors-tyler-anderson\/\">\u00a0re-inventing accounting with tyler anderson<\/a>\u00a0| \u00a0<a href=\"\/\/www.g005e.com\/2021\/11\/30\/turning-client-service-into-new-revenue\/\">turning client service into new revenue<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/>\u00a0exclusively for pro members.\u00a0<a href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2021\/02\/05\/22-predictions-for-2021\/\">log in here<\/a>\u00a0or\u00a0<a class=\"external\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/p><\/blockquote>\n<p>because of that youtube channel, he hasn\u2019t printed business cards for two years.<\/p>\n<p><!--more-->in this discussion, he shares tips for transitioning to value pricing, provides a step-by-step blueprint for offering additional advisory services to clients, as well as discussing two strategies for finding new clients. instead of hoarding our specialized knowledge as a means to give us job security, hector believes we should share that knowledge widely to help reduce the misinformation around taxes and accounting.<\/p>\n<p>garcia says accounting does not require the worker&#8217;s physical presence, so finding ways to stay productive while maintaining team culture and camaraderie will be key when people opt for fully remote, hybrid, or fully in-office schedules. he offers an &#8220;education allowance&#8221; for his own team, which encourages his staff to seek further learning.<\/p>\n<p>&#8220;a lot of my colleagues complain about investing in education,&#8221; garcia explained, saying many express advanced learning or training could wind up backfiring if that employee leaves. however, garcia added, the alternative of doing nothing is not an attractive option, either. &#8220;we want all our employees to behave like business owners. we want them to take ownership over the account. we want them to work in a way that is profitable.&#8221; the key to retaining people, garcia says, is to ensure that what you offer in terms of learning and interesting work is always better than any alternatives. additionally, the key to retaining clients is to create something only available at your firm.<\/p>\n<p><strong>more takeaways from hector garcia:<\/strong><\/p>\n<ul>\n<li>successful value pricing requires deep conversations about what services will be covered and which services are out of scope. transitioning to value pricing also requires investing in additional capacity so that your firm is operating at all times at 70-80% capacity.<\/li>\n<li>a step towards offering advisory services is first to define what you\u2019re currently doing for each customer, then look at each customer\u2019s income statement and balance sheet to identify trends that can serve as a conversation starter.<\/li>\n<li>by coming from a place of wanting to help your customer, they will be more open to receiving additional services from your firm.<\/li>\n<li>one approach to finding new clients is to market broadly as a small business accountant, which can be expensive and may result in wasted time and a race to the bottom in fees.<\/li>\n<li>another approach is to invest time and effort to become a specialist in a particular area and create content to broadcast that knowledge so that your ideal clients find you. this can eliminate pricing pressure and allow you to serve clients at a higher level.<\/li>\n<li>find ways to communicate your ideas so that your clients think the best ideas come from themselves. this is the best way to get people to follow your advice.<\/li>\n<li>robotics and ai will ultimately make many of accountants&#8217; current tasks invisible. at that point, accounting will all be about data management.\n<p><figure id=\"attachment_98399\" class=\"thumbnail wp-caption alignright\" style=\"width: 201px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-98399 size-thumbnail\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2022\/06\/hector-garcia-201x201.jpeg\" alt=\"\" width=\"201\" height=\"201\" srcset=\"\/\/www.g005e.com\/wp-content\/uploads\/2022\/06\/hector-garcia-201x201.jpeg 201w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/06\/hector-garcia-300x300.jpeg 300w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/06\/hector-garcia-100x100.jpeg 100w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/06\/hector-garcia-600x600.jpeg 600w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/06\/hector-garcia-424x424.jpeg 424w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/06\/hector-garcia-849x849.jpeg 849w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/06\/hector-garcia-768x768.jpeg 768w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/06\/hector-garcia-1536x1536.jpeg 1536w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/06\/hector-garcia-24x24.jpeg 24w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/06\/hector-garcia-48x48.jpeg 48w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/06\/hector-garcia-96x96.jpeg 96w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/06\/hector-garcia-150x150.jpeg 150w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/06\/hector-garcia.jpeg 1600w\" sizes=\"auto, (max-width: 201px) 100vw, 201px\" \/><figcaption class=\"caption wp-caption-text\">garcia<\/figcaption><\/figure><\/li>\n<li>if we do a better job in educating the public about taxes and accounting, people will work with us because they trust us to act with integrity, not because we are the only ones with this specialized knowledge. it will help prevent the alternative narratives we see on the internet about what is deductible and what is taxable.<\/li>\n<li>our success as accountants keeps us from innovating.<\/li>\n<\/ul>\n<p><strong>about hector garcia<\/strong><\/p>\n<p>hector garcia spent his childhood in venezuela but has lived in south florida most of his life. before joining public accounting in 2008, garcia worked as a small business loan officer for wells fargo and bank of america. frustrated at the poor quality of financial statements presented by small business owners, he went back to school for a masters in taxation from florida international university, where he also earned a masters in finance. his firm has nine employees, manages about 100 bookkeeping\/accounting clients, and prepares about 500 tax returns annually.<\/p>\n<p>but his claim to fame is his youtube channel, with over 150,000 subscribers and over 1 million views on his videos.<\/p>\n<p>he can be reached at: <a href=\"http:\/\/garciacpa.com\">garciacpa.com.<\/a><\/p>\n<h6>subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: <a href=\"https:\/\/cpa.click\/apple-podcasts\">apple<\/a>, <a href=\"https:\/\/cpa.click\/google-podcasts\">google<\/a>, <a href=\"https:\/\/cpa.click\/spotify\">spotify<\/a>, <a href=\"https:\/\/cpa.click\/iheart-podcasts\">iheart<\/a>, <a href=\"https:\/\/cpa.click\/deezer\">deezer,<\/a> <a href=\"https:\/\/cpa.click\/amazon-podcasts\">amazon music and audible<\/a>, <a href=\"https:\/\/cpa.click\/playerfm-podcasts\">player fm<\/a>, <a href=\"https:\/\/cpa.click\/audacy\">audacy<\/a>, <a href=\"https:\/\/cpa.click\/gaana\">gaana (india)<\/a>, and <a href=\"https:\/\/cpa.click\/boomplay\">boomplay (africa)<\/a>.<\/h6>\n","protected":false},"excerpt":{"rendered":"<p><strong>the disruptors: the power of deep niche expertise.<\/strong><br \/>\n<a href=\"\/\/www.g005e.com\/?p=98347&amp;preview_id=98347\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-102328\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2022\/09\/screen-shot-2022-09-21-at-2.14.56-pm.png\" alt=\"\/\/www.g005e.com\/?p=98347&amp;preview_id=98347\" width=\"250\" height=\"131\" srcset=\"\/\/www.g005e.com\/wp-content\/uploads\/2022\/09\/screen-shot-2022-09-21-at-2.14.56-pm.png 1600w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/09\/screen-shot-2022-09-21-at-2.14.56-pm-300x157.png 300w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/09\/screen-shot-2022-09-21-at-2.14.56-pm-600x314.png 600w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/09\/screen-shot-2022-09-21-at-2.14.56-pm-424x222.png 424w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/09\/screen-shot-2022-09-21-at-2.14.56-pm-849x445.png 849w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/09\/screen-shot-2022-09-21-at-2.14.56-pm-768x402.png 768w, \/\/www.g005e.com\/wp-content\/uploads\/2022\/09\/screen-shot-2022-09-21-at-2.14.56-pm-1536x804.png 1536w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/a><br \/>\n<em>with liz farr<\/em><br \/>\n<em>for 卡塔尔世界杯常规比赛时间<\/em><\/p>\n<h6>subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: <a href=\"https:\/\/cpa.click\/apple-podcasts\">apple<\/a>, <a href=\"https:\/\/cpa.click\/google-podcasts\">google<\/a>, <a href=\"https:\/\/cpa.click\/spotify\">spotify<\/a>, <a href=\"https:\/\/cpa.click\/iheart-podcasts\">iheart<\/a>, <a href=\"https:\/\/cpa.click\/deezer\">deezer,<\/a> <a href=\"https:\/\/cpa.click\/amazon-podcasts\">amazon music and audible<\/a>, <a href=\"https:\/\/cpa.click\/playerfm-podcasts\">player fm<\/a>, <a href=\"https:\/\/cpa.click\/audacy\">audacy<\/a>, <a href=\"https:\/\/cpa.click\/gaana\">gaana (india)<\/a>, and <a href=\"https:\/\/cpa.click\/boomplay\">boomplay (africa)<\/a>.<br \/>\n.<\/h6>\n","protected":false},"author":4386,"featured_media":99233,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1905,1362,5,2734,3120,3002,2297,3869,2764],"tags":[643,715,583,226,3267],"class_list":["post-98347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clients-and-service","category-featured-video","category-outlook","category-podcast","category-pro-member-exclusive","category-special","category-staffing","category-the-disruptors","category-video","tag-hiring","tag-jobs","tag-learning","tag-staffing","tag-the-disruptors"],"acf":[],"yoast_head":"<!-- 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