{"id":97759,"date":"2022-05-23t12:00:24","date_gmt":"2022-05-23t16:00:24","guid":{"rendered":"\/\/www.g005e.com\/?p=97759"},"modified":"2022-12-22t00:40:07","modified_gmt":"2022-12-22t05:40:07","slug":"how-to-grow-your-prospect-lists","status":"publish","type":"post","link":"\/\/www.g005e.com\/2022\/05\/23\/how-to-grow-your-prospect-lists\/","title":{"rendered":"grow your prospect lists in 5 steps"},"content":{"rendered":"

\"dreamstime_xs_75612830\"<\/a>are you overlooking an easy source?<\/strong><\/p>\n

by sarah johnson dobek<\/i>
\ninovautus consulting<\/i><\/a><\/p>\n

prospects are one of the greatest keys to increasing revenue but unfortunately, many accounting firms are struggling to grow their prospect lists. often, this struggle comes from not knowing how to grow a prospect base in a way that generates results.<\/p>\n

more: <\/b>seven reasons your growth plans are stalled<\/a> | five ways to grow new service lines<\/a> | how crisis illuminates your biz dev skills<\/a> | take the pressure of \u2018selling\u2019 out of \u2018cross-selling\u2019<\/a> | don\u2019t confuse marketing with biz dev<\/a> | business development and sales aren\u2019t scary<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

prospect lists must be permission-based, otherwise, you\u2019ll run the risk of poor outcomes. here are three practical and easy ideas for growing your prospect base and making the most out of your communications.
\n<\/p>\n

capture permission when you speak.<\/strong><\/h5>\n

speaking is a key part of building a practice and generating good opportunities for business. however, most people don\u2019t effectively capitalize on opportunities to gain permission from their audience to stay in touch. each time you speak (virtually or physically) you should provide attendees with a one-page evaluation form that includes options for staying in touch through your newsletter, opting into emails about future events or contacting you directly about a service.<\/p>\n

offer free thought leadership resources.<\/strong><\/h5>\n

providing people with free content is a good way to capture prospect information. it will also give you insight into what is on their mind right now. these free resources might include recorded webinars or seminars you have already given or plan to give, checklists, whitepapers, industry benchmarking data and more. content can be easily shared through your existing marketing efforts and\/or added to your website for download.<\/p>\n

grow your social media following.<\/strong><\/h5>\n

one thing i love about social media is the built-in permissions that are intrinsic to each network. people on social media are choosing to connect, follow, like, friend and fan each other. unfortunately, most of us overlook this permission and don\u2019t consider the possibility of how to leverage this permission into our marketing channels. each platform is different, but you can better utilize each tool. the biggest opportunity for more direct interaction on social media is with linkedin. each professional often has a linkedin profile. those linkedin networks can be exported to obtain email addresses. these can then be added to your email lists. the key to this strategy is to be actively growing your linkedin network.<\/p>\n

okay, we couldn\u2019t stop at three. here is one bonus idea and one recommendation:<\/p>\n

partner with other organizations.<\/strong><\/h5>\n

whether you are holding an event or creating a unique thought leadership piece (like a survey), partnering with another organization is an excellent way to build your exposure and prospect list. these opportunities work best when there is clear alignment around the market and each party brings value to the table. for example, let\u2019s say you want to get in front of more non-profits. normally, you would hold your own events. this time, however, you might choose to partner with a law firm that also specializes in non-profits. law firms have a set of clients, prospects and expertise that you do not have; conversely, you also have a set of clients, prospects and expertise that they do not have. it is a win-win for both firms. another example is partnering with an institution. let\u2019s say you have expertise in transportation. you might partner with your state transportation association to conduct a financial benchmarking study. the association has the exposure and you have the financial expertise, making this a perfect recipe for success.<\/p>\n

don\u2019t let your prospect list go stale.<\/strong><\/h5>\n

once your prospect list is growing, be sure to nurture them on a regular basis through various touchpoints, <\/strong>e.g., email newsletters, directly sharing articles and resources, sending invitations to events and making the occasional phone call to check in on their business.<\/p>\n","protected":false},"excerpt":{"rendered":"

are you overlooking an easy source?<\/strong>
\nby sarah johnson dobek<\/i>
\ninovautus consulting<\/i><\/a><\/p>\n","protected":false},"author":2354,"featured_media":52617,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1363,2271,3120,3002],"tags":[],"class_list":["post-97759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-marketing","category-pro-member-exclusive","category-special"],"acf":[],"yoast_head":"\ngrow your prospect lists in 5 steps - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2022\/05\/23\/how-to-grow-your-prospect-lists\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"grow your prospect lists in 5 steps - 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