{"id":97686,"date":"2022-06-09t00:00:00","date_gmt":"2022-06-09t04:00:00","guid":{"rendered":"\/\/www.g005e.com\/?p=97686"},"modified":"2024-08-23t04:52:18","modified_gmt":"2024-08-23t08:52:18","slug":"lessons-from-bob-the-pool-guy","status":"publish","type":"post","link":"\/\/www.g005e.com\/2022\/06\/09\/lessons-from-bob-the-pool-guy\/","title":{"rendered":"lessons from bob, the pool guy"},"content":{"rendered":"

how to cut clients, raise prices, earn more and work smarter.<\/strong><\/p>\n

by jean marie caragher<\/em>
\ncapstone marketing<\/em><\/a><\/p>\n

it\u2019s a hot topic these days. accounting firms have more clients than they can handle and not enough people to get the work done. there are solutions, e.g., firing \u201cd\u201d clients and not accepting any new \u201cd\u201d clients. however, many cpas still resist this process.<\/p>\n

this got me thinking about bob (his real name), our pool guy. he has been our pool guy for over three years. every wednesday, like clockwork, he arrives to clean our pool, adjust the chemicals, and whatever else needs to be done. bob is friendly and genuinely cares about our pool. my husband and i are very satisfied customers.<\/p>\n

bob recently turned 60 and is thinking about how he wants to run his business and spend his time. he\u2019s making a few changes. here are four lessons we can learn from bob.<\/p>\n

1 \u2013 fire customers<\/strong><\/p>\n

bob evaluated his customers and decided he didn\u2019t want to work on open pools, those without a birdcage or screening around it. open pools get dirtier and harder to clean. he didn\u2019t want to deal with it anymore. and, he didn\u2019t want his team to deal with it anymore, either.<\/p>\n

he also let go of the slow payers and other problem customers.\u00a0overall, bob reduced his customer base by 30 percent.<\/p>\n

2 \u2013 accept only ideal new customers<\/strong><\/p>\n

bob isn\u2019t accepting customers with open pools. he looks at the condition of the pool to determine how much time the homeowner is putting in between cleanings, and considers where the home is located to avoid too much travel time.<\/p>\n

3 \u2013 increase your price<\/strong><\/p>\n

the cost of chemicals and supplies has gone up so bob raised his price \u2013 by 40 percent! only two customers \u2013 from more than 100 \u2013 decided to change pool companies. the result of bob\u2019s work ethic and care is worth the increased price.<\/p>\n

4 – increase team member compensation<\/strong><\/p>\n

it turns out there is a staffing problem in the pool business, too. one of bob\u2019s employees decided he didn\u2019t want to work anymore and left. now, there were just two of them and he needed to hire a third person quickly.<\/p>\n

increasing his price enabled bob to offer his new employee a generous rate, and he and other employees also received large increases.<\/p>\n

bob\u2019s changes resulted in earning more money by working with fewer, better customers and happier, well-compensated team members taking care of superior pools.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

how to cut clients, raise prices, earn more and work smarter.<\/strong>
\nby jean marie caragher<\/em>
\ncapstone marketing<\/em><\/a>
\njoin the webinar<\/a><\/span><\/strong><\/p>\n","protected":false},"author":1334,"featured_media":54050,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1363,2271,3120,3002,11,2990],"tags":[582],"class_list":["post-97686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-marketing","category-pro-member-exclusive","category-special","category-research","category-webcasts-webinars","tag-cpe"],"acf":[],"yoast_head":"\nlessons from bob, the pool guy - 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