{"id":9652,"date":"2010-11-09t08:00:13","date_gmt":"2010-11-09t12:00:13","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=9652"},"modified":"2015-10-23t03:49:23","modified_gmt":"2015-10-23t07:49:23","slug":"36-of-clients-are-already-shopping-for-smother-firm","status":"publish","type":"post","link":"\/\/www.g005e.com\/2010\/11\/09\/36-of-clients-are-already-shopping-for-smother-firm\/","title":{"rendered":"36% of clients are dissatisfied and already shopping for another accounting firm"},"content":{"rendered":"

clients seek broader array of services<\/strong><\/p>\n

\"cch<\/em><\/a>
click for instant download (pdf, 24 pages)<\/figcaption><\/figure>\n

via cch<\/em><\/p>\n

few concerns weigh more on the minds of accountants than the desire to satisfy, and retain, clients. as cpa firms look to build client loyalty and grow profitability, a new cch nationwide survey \u2013 the 2010 cch accounting firm client survey \u2013 pinpoints what\u2019s most important to keeping accounting firm clients, and why they leave. the independent survey commissioned by cch, a wolters kluwer business, was issued to accounting firm clients including individuals and small, mid-size and large businesses.<\/p>\n

in a keynote address to over 1,000 tax and accounting professionals attending the cch user conference in grande lakes, orlando, cch president and ceo mike sabbatis shared findings and insights from the survey.<\/p>\n

\"\"he noted that while the need for accounting firm services surged in the past decade and firms\u2019 biggest concern was keeping up with growth, the survey reveals new pressures on the profession in terms of client expectations, demand for services, competition and service value.<\/p>\n

\u201cit\u2019s clear that client needs are changing rapidly, and your competitors are seeking to take advantage,\u201d sabbatis said. \u201cthe firms that will overcome obstacles and realize the opportunities before them will be those that challenge themselves to break down the barriers that may be constraining their success.\u201d<\/p>\n

<\/strong><\/p>\n

survey results overview<\/strong><\/p>\n

the good news is that most clients view their cpa firm as a strategic advisor, are generally satisfied with their firm, and are willing to refer their firm to others.<\/p>\n

however, that does not guarantee client loyalty. in fact, 36 percent of business clients report they are likely to switch cpa firms in the next year. in the current economy, few firms can afford the risk of this client turnover level.<\/p>\n

\u201censuring the accounting firm client connection remains strong requires a continuous commitment,\u201d said sabbatis. \u201cfirms need to have the right staff, the right processes and the right technology to ensure there are no boundaries to their ability to understand and meet clients\u2019 current and evolving needs.\u201d\"\"<\/p>\n

key findings of the cch survey:<\/strong><\/p>\n