{"id":9644,"date":"2010-11-08t21:02:40","date_gmt":"2010-11-09t01:02:40","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=9644"},"modified":"2019-06-05t07:50:06","modified_gmt":"2019-06-05t11:50:06","slug":"why-accounting-alone-isnt-enough","status":"publish","type":"post","link":"\/\/www.g005e.com\/2010\/11\/08\/why-accounting-alone-isnt-enough\/","title":{"rendered":"why accounting alone isn’t enough"},"content":{"rendered":"
how to seize bigger opportunities by understanding and addressing a client’s real business issues and life\u00a0goals.<\/strong><\/p>\n by rick telberg<\/em><\/p>\n in a market filled with accountants competing for clients and for work, how can you stand out?<\/p>\n technical expertise will only take you so far. and sometimes it can even steer you wrong. at least that’s the contention of leslie shiner of mill valley, calif-based the shiner group, a leading small business accounting software consultancy.<\/p>\n with technical expertise, she warns, “if the only thing you have is a hammer, then everything looks like a nail.”<\/p>\n