other credentials are more valuable to their careers (28 percent).<\/li>\n<\/ul>\ncontrary to popular belief, the cost of extra credit hours\u00a0was not among the top barriers.<\/p>\n
looking at the pie slice of respondents who are cpas or on track to certification, however, 95 percent believe the credential is valuable or very valuable. in fact, even among the 65 percent who started but did not complete the cpa exam felt the credential would be valuable if they had it.<\/p>\n
actually, even other credentials weren\u2019t seen as all that important. fifty-one percent of all respondents neither have nor plan to pursue any credential whatsoever.<\/p>\n
<\/p>\n
surprises<\/strong><\/p>\nwho are the big influencers who guide students into accountancy?<\/p>\n
employers and prospective employers? not so much\u2014just 39 percent.<\/p>\n
professors? even less\u2014just 33 percent.<\/p>\n
the most influential influencers? the young professionals themselves\u201453 percent.<\/p>\n
and here\u2019s another little surprise that every cpa firm should be aware of: higher-than-average salary was not<\/em> a top factor in deciding to become a cpa.<\/p>\nfor those who actually became or intended to become cpas, the top two reasons were almost the same: career advancement opportunities and greater marketability, in both cases attractive to more than 95 percent.<\/p>\n
still, salaries were a reason for slightly over 90 percent.<\/p>\n
and interesting runner-up reason: credibility, trust, and respect, cited by just under 90 percent.<\/p>\n
and perhaps the most shocking finding of all: only 27 percent of all respondents saw themselves spending most of their careers in public accounting. a third saw their careers in businesses, not cpa firms. but a significant 24 percent weren\u2019t sure where they were going, and in those uncertain ranks lies the future of the accounting industry.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
<\/a> \nextinction ahead? the next generation of would-be cpa could be one of the last.<\/strong> \nby 卡塔尔世界杯常规比赛时间<\/em><\/p>\n","protected":false},"author":17,"featured_media":95207,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2779,5,2374,3120,3002,2297,11,2301],"tags":[2429,643,715,572,38,1416],"class_list":["post-95198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-charts-graphs","category-outlook","category-pay-compensation","category-pro-member-exclusive","category-special","category-staffing","category-research","category-talent","tag-earnings","tag-hiring","tag-jobs","tag-pay","tag-salary","tag-wages"],"acf":[],"yoast_head":"\ncpa roi doa: why the next-gen accountant won't be a cpa - 卡塔尔世界杯常规比赛时间<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n