{"id":92429,"date":"2022-01-09t18:00:06","date_gmt":"2022-01-09t23:00:06","guid":{"rendered":"\/\/www.g005e.com\/?p=92429"},"modified":"2022-12-22t00:41:19","modified_gmt":"2022-12-22t05:41:19","slug":"make-sure-your-differentiation-is-truly-different","status":"publish","type":"post","link":"\/\/www.g005e.com\/2022\/01\/09\/make-sure-your-differentiation-is-truly-different\/","title":{"rendered":"make sure your differentiation is truly different"},"content":{"rendered":"

\"\"<\/a>your firm\u2019s processes can set you apart.<\/strong><\/p>\n

by hitendra patil<\/i>
\nthe definitive success guide to client accounting services<\/a><\/em><\/p>\n

if you were to define in three sentences how your firm is different, what would those three sentences be? write them down.<\/p>\n

more: <\/b>is it time to outsource?<\/a> | your firm\u2019s cas team: who and how many<\/a> | two tech approaches to cas<\/a> | when to start building your cas tech stack<\/a> | stop derailing cas<\/a> | show your priciest cas package first<\/a> | your firm needs a cas champion<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

read those the next day and judge for yourself if your competitors can say the exact same three sentences to differentiate their firms. if yes, you will see why this is a significant challenge for your firm\u2019s growth aspirations.
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\nthe classic equation of \u201cpeople, process and technology\u201d defining the differentiation from the competition is somewhat flawed when it comes to the accounting profession. accounting, by its very nature, is about doing work that is exceptionally well defined and follows clear laws and regulations. most firms have employees certified in similar lines of education and specialization. technology solutions for accountants are highly matured now. in other words, you cannot consider that people and technology of your firm will help you differentiate competitively in the marketplace. what do you feel will your new prospect do if you pitch \u201chey \u2026 we have the cutting-edge technology, and we have x, y, z certified people at our firm\u201d? more likely than not, the prospect will feel \u201chmm \u2026 i have been hearing that all the time.\u201d<\/p>\n

in the world of accountants having similar education, similar experience, similar services, comparable pricing, similar location and similar technology stacks, the biggest and the most potent differentiator to bring in more clients in your door will be your marketing and sales abilities. but before and after that, what really defines your firm\u2019s competitive advantage and unique selling proposition are your firm\u2019s cas processes. let us see why.<\/p>\n

your operating processes<\/h3>\n

your technology stack can and will more or less be the most significant factor that will define your firm\u2019s internal operating processes for your cas offering. for example, will clients need to send you bank statements by email because your accounting software cannot pull in transaction data directly from clients\u2019 bank accounts? if so, your staff will enter data from statements into the accounting software. the time taken to complete this work, and hence the cost, will reduce your profitability because market forces will not allow you to charge more just because your costs are more. on the other hand, if you can automate bank data pull into your accounting software, your staff will need only to review the transactions auto-classified by intelligent software. i have seen several firms experiencing<\/p>\n