{"id":92049,"date":"2021-12-22t12:00:31","date_gmt":"2021-12-22t17:00:31","guid":{"rendered":"\/\/www.g005e.com\/?p=92049"},"modified":"2022-12-22t00:41:26","modified_gmt":"2022-12-22t05:41:26","slug":"communication-isnt-about-you","status":"publish","type":"post","link":"\/\/www.g005e.com\/2021\/12\/22\/communication-isnt-about-you\/","title":{"rendered":"communication isn\u2019t about you"},"content":{"rendered":"
by martin bissett<\/i> what does communication mean at the partner level?<\/p>\n more: <\/b>4 top communication habits<\/a> | the seven levels of communication management<\/a> | make firm culture work for you<\/a> | sailing the seven c\u2019s to partner<\/a> | you can\u2019t land your next client without this<\/a> | if you\u2019re selling, you\u2019re doing it wrong<\/a> ask yourself and answer these questions when considering the current and future communication tactics that you\u2019ll employ. the expert council<\/strong><\/p>\n here\u2019s what a number of experts exclusively interviewed for this project had to say about communication in cpa firms.<\/p>\n what would be your advice to senior managers wanting to develop their communication abilities?<\/em><\/p>\n \u201ctechnology will change the picture as it has been doing for some time. for example, many believe that in the future we will be able to run our businesses from our mobile devices.<\/p>\n \u201cremember, much of what used to feature in the role of an accountant doesn\u2019t now. for example, i spent most of my early career reading over between two sets of wordperfect accounts and carrying the comptometer machines around \u2013 all of which is anathema to today\u2019s profession.<\/p>\n \u201cso we need to make sure that we spend our time providing what computers will never be able to provide \u2013 the trusted relationship to clients and colleagues alike. we need to keep the promises we make and keep them brilliantly.\u201d\u00a0\u2013 steve pipe,\u00a0founder of the added value network<\/em><\/p>\n \u201cyour people are your biggest asset in an accounting firm. firms that are investing in their people and spending the time to train and develop them in non-technical areas, like marketing and sales, management and leadership, are going to far surpass firms that can\u2019t address this. they will not only grow, but be able to remain independent.\u201d\u00a0\u2013 sarah johnson dobek, inovautus consulting<\/em>\u00a0<\/strong><\/p>\n \u201calthough most firms won\u2019t admit it, communication can be an issue internally because partners consciously and actively keep what it takes to join their ranks as a bit of a secret. this can be from a sense of self-preservation (some partners feel challenged, or even threatened, by up-and-coming managers) but mainly because the enthusiasm and drive that you need to find out what is needed to become a partner is much the same as what you need to be successful as a partner, so it\u2019s a self-proving \u2018test.’\u201d \u2013 david grundy, fundingstore.com<\/em><\/p>\n<\/a>bonus: three outlooks from our exclusive expert council: pipe, dobek, grundy.<\/strong><\/p>\n
\npassport to partnership<\/i><\/a><\/p>\n
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