{"id":92044,"date":"2021-12-23t12:00:44","date_gmt":"2021-12-23t17:00:44","guid":{"rendered":"\/\/www.g005e.com\/?p=92044"},"modified":"2022-12-22t00:41:25","modified_gmt":"2022-12-22t05:41:25","slug":"should-you-try-influencer-marketing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2021\/12\/23\/should-you-try-influencer-marketing\/","title":{"rendered":"should you try influencer marketing?"},"content":{"rendered":"

\"\"<\/a>hint: it can solve more than your marketing needs.<\/strong><\/p>\n

by sandi leyva and jason holmes<\/em><\/p>\n

influencer marketing has been around forever in retail marketing, but does it have a place in the accounting and tax profession? absolutely! here\u2019s what most firms are missing out on when it comes to leveraging this profitable channel.<\/p>\n

more: <\/b>why your social media is a flop<\/a> | the biggest seo secret of all: google business listings<\/a> | beyond bookkeeping: five value-add service areas<\/a> | beyond quickbooks: wowing your clients<\/a> | five ways to get better clients<\/a> | 11 kinds of wealth<\/a> | 11 ways to boost billings and impress clients<\/a> | how clients get underserved and accountants get underpaid<\/a>
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first, let\u2019s get everyone on the same page and define influencer marketing. it\u2019s simply getting help from someone with a large following \u2013 an influencer \u2013 to market your offerings in exchange for value or a fee. in a way, it\u2019s like an endorsement or sponsorship. but unlike a sponsorship, which is somewhat passive, an influencer is more actively participating in the promotion of your items. you might think of influencers as paid referrals on steroids.
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\ninfluencers are paid based on the number of followers they have, and they are often paid by the post. a similar model is to recruit affiliates, who typically get paid only if their posts result in sales. affiliates use a special tracking link and software that calculates their commissions.<\/p>\n

you can see influencers on almost every social media platform, especially instagram and youtube. influencers can be celebrities, the most famous being the kardashians, but they don\u2019t have to be. \u201cregular people\u201d with large followings earn their living being influencers. thought leaders can be influencers, too. the key is to have a large fan base.<\/p>\n

you can see how it works for retail: all an actress has to do is wear something, and that something will get visibility and sales. but how would it work for services? and specifically accounting? here are some examples and opportunities:<\/p>\n