{"id":91586,"date":"2021-12-06t12:00:53","date_gmt":"2021-12-06t17:00:53","guid":{"rendered":"\/\/www.g005e.com\/?p=91586"},"modified":"2022-12-22t00:41:56","modified_gmt":"2022-12-22t05:41:56","slug":"the-biggest-seo-secret-of-all-google-business-listings","status":"publish","type":"post","link":"\/\/www.g005e.com\/2021\/12\/06\/the-biggest-seo-secret-of-all-google-business-listings\/","title":{"rendered":"the biggest seo secret of all"},"content":{"rendered":"

\"\"<\/a>your prospects use it. so should you.<\/strong><\/p>\n

by sandi leyva and jason holmes<\/em><\/p>\n

one of the most important signals that google uses to rank websites higher in local search results is something that is not even on most accounting firms\u2019 marketing radar. it\u2019s the free business listing that google offers: google my business.<\/p>\n

more: <\/b>beyond bookkeeping: five value-add service areas<\/a> | beyond quickbooks: wowing your clients<\/a> | five ways to get better clients<\/a> | 11 kinds of wealth<\/a> | 11 ways to boost billings and impress clients<\/a> | how clients get underserved and accountants get underpaid<\/a>
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cpas who take advantage of this listing will have their marketing dollars go much further, even if they outsource this task.<\/p>\n

<\/p>\n

you may already have a listing. google your business name to see if a panel comes up on the right side of the search results page. if it does, it could be your business listing. if you haven\u2019t claimed it, you can go to business.google.com<\/a> to do so. if nothing shows up, you can add it by going to the same place.<\/p>\n

if you haven\u2019t claimed or added your business listing in the past, you will need to verify it. in this process, google will send you a postcard and you simply need to add the code to the listing when you receive it.<\/p>\n

the fun part is filling out the profile as completely as possible. selecting a category is important, and you can choose more than one.<\/p>\n