{"id":91081,"date":"2021-12-02t22:20:54","date_gmt":"2021-12-03t03:20:54","guid":{"rendered":"\/\/www.g005e.com\/?p=91081"},"modified":"2024-08-14t09:34:41","modified_gmt":"2024-08-14t13:34:41","slug":"turn-your-business-model-upside-down-and-reap-the-rewards","status":"publish","type":"post","link":"\/\/www.g005e.com\/2021\/12\/02\/turn-your-business-model-upside-down-and-reap-the-rewards\/","title":{"rendered":"turn your business model upside down and reap the rewards"},"content":{"rendered":"
<\/a>your secret weapon to exponential profits. by matt solomon<\/i><\/p>\n learning to price, sell, and deliver through a simple, proven process streamlines the way you communicate your value and makes it easy for clients to say yes.<\/span> it’s your secret weapon.<\/span><\/p>\n more: <\/b>shift 2: step into the role of a business advisor<\/a> | shift 1: stop depending on compliance work<\/a> | take the nine-point practice checkup<\/a> | three ways to leverage today\u2019s uncertainties for renewed growth<\/a><\/span> with practice, your ability to price, sell and deliver will be as routine as a 1040<\/span><\/p>\n but it\u2019s worth a whole lot more: between $36,000 and $180,000 per year, per client. without the right process in place, your struggle may continue forever. you\u2019ll be busy every day, but you\u2019ll be underpaid compared to the value you have to offer. or you\u2019ll get stuck trying to be paid top dollar for commodity services. this leads to clients who say no, unrewarding work and thousands of dollars that you\u2019re leaving on the table. <\/span><\/p>\n the good news is that when you learn how to price, sell, and deliver appropriately, you have the potential to turn your entire business model around.\u00a0<\/span><\/p>\n here are the benefits of knowing how to price, sell, and deliver:<\/span><\/p>\n let\u2019s break down each of the three elements.<\/p>\n price for value: <\/b>the concept of pricing for value is simple. business owners care about results, not about the time it takes to achieve them. in fact, business owners love when you can get them results quickly, and they don\u2019t care how much effort or how many hours you put into getting them there. when you price, you price your services based on the value business owners will experience from working with you, not the number of hours you anticipate working on their projects.<\/p>\n as a personal example, i\u2019ve easily spent over $100,000 on business advisors, coaches, and mentors. each time i found somebody i wanted to work with, i happily signed the contract or pulled out my credit card, because the value i get from these awesome coaches is worth every penny.<\/p>\n sell as a form of serving:<\/b> life will be more joyful if you connect to the way that your practice can help improve your clients\u2019 lives. when you build meaningful relationships with your clients, you discover their goals, dreams, issues, and stuck points. you explore potential solutions and help them see what\u2019s possible. and you give them the opportunity to work with you so that they can achieve their goals.<\/p>\n the value you offer clients can help them achieve their goals and navigate the road ahead. if you care about your clients, you must give them the opportunity to work with you and step into their potential; it\u2019s your responsibility as their advisor. when you sell from a place of service, you\u2019ll have clients eager and waiting to work with you from the very first meeting.<\/p>\n deliver with confidence (and a game plan):<\/b> >once you\u2019ve sold your clients on the value of what you have to offer, you need to put a plan in place for executing on that promise. delivery includes having a structure: knowing what work to focus on, how often to meet with clients, and what to discuss during those meetings.<\/p>\n although it may seem as though delivery would come after the sale, a lack of confidence in your ability to deliver can actually interfere with the first two steps of the process. if you aren\u2019t sure you can bring major value to the table, you may undercut yourself when it comes to pricing, and you might feel disingenuous during a sales conversation.<\/p>\n now that you understand the basics of how to price, sell and deliver, your next question might be: where do i find clients who want these services? they\u2019re not as difficult to find as you might think, but i\u2019ll save that for my next post.<\/p>\n","protected":false},"excerpt":{"rendered":"
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\nright now, it\u2019s likely that you\u2019re taking on the wrong clients at the wrong prices. this leaves you with very little time to work \u201con\u201d your business instead of \u201cin\u201d your business. it means you don\u2019t have enough time for your best clients, and you\u2019ll keep running on the hamster wheel of high-volume work and crazy busy tax seasons.<\/span><\/span><\/p>\n\n