{"id":90765,"date":"2021-11-10t18:00:21","date_gmt":"2021-11-10t23:00:21","guid":{"rendered":"\/\/www.g005e.com\/?p=90765"},"modified":"2022-12-22t00:42:20","modified_gmt":"2022-12-22t05:42:20","slug":"the-seven-levels-of-communication-management","status":"publish","type":"post","link":"\/\/www.g005e.com\/2021\/11\/10\/the-seven-levels-of-communication-management\/","title":{"rendered":"the seven levels of communication management"},"content":{"rendered":"
\n

\"chart<\/a>plus what they mean for partners.<\/strong><\/p>\n

by martin bissett<\/i>
\npassport to partnership<\/i><\/a><\/p>\n

ultimately, when we have to interact with clients, subordinates, superiors or peers, the questions are always the same: who do\u00a0i need to deliver this information to and what approach would they respond most favorably to?<\/p>\n

more: <\/b>how to measure partner potential<\/a> | three questions to evaluate firm culture<\/a> | making partner when competence isn\u2019t enough<\/a> | the three habits of the rich accountant<\/a> | 4 reasons selling is hard<\/a> | why believing in yourself matters<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

in arriving at \u201ccommunication\u201d we come to the most intangible of all the components to obtain a \u201cpassport to partnership.\u201d
\n
\nin the research, which is ongoing and evolving, communication is the term given in the study to where partners look for senior managers to demonstrate that they can do two things with existing client relationships:<\/p>\n

    \n
  1. increase loyalty to the firm through client service and demonstrated empathy.<\/li>\n
  2. increase fees through a greater understanding of the client\u2019s business and related challenges\/needs.<\/li>\n<\/ol>\n

    previous \u201cc\u201d headings are common sense and most with a management position within an accounting firm would be able to guess them correctly; but with communication we have another example of where common sense doesn\u2019t seem to widely translate into common application.<\/p>\n

    why is that?<\/p>\n

    well, the feedback indicates that the top reasons why senior managers, who have access to client relationships, struggle to achieve the two criteria above are:<\/p>\n

      \n
    1. a fear of upsetting the client.<\/li>\n
    2. a fear of providing poor advice.<\/li>\n
    3. a lack of business development knowhow.<\/li>\n
    4. a belief that it is not their place to get involved in anything beyond the technical aspects of the engagement.<\/li>\n<\/ol>\n

      it is illuminating that the same partners who look for the demonstration of these skills from managers also have managers in their firms who fear doing so. does this provide the firm with a training opportunity or a leadership opportunity \u2013 or both?<\/p>\n

      it would be unfortunate and ironic if a lack of communication internally between partners and managers led to a lack of communication externally with clients and managers.<\/p>\n

      these are of course general findings, however, and each firm\u2019s culture will set a different precedent.<\/p>\n

      the true takeaway from this third \u201cc\u201d\u00a0is to underline for senior managers and would-be partners what it can actually take to realize their career goals.<\/p>\n

      overcoming the fear of making a mistake and implementing simple relationship-building skills can accelerate a manager\u2019s push to join the firm\u2019s elite.<\/p>\n","protected":false},"excerpt":{"rendered":"

      \"\/\/www.g005e.com\/2021\/11\/10\/the-seven-levels-of-communication-management\/\"<\/a>
      \nplus what they mean for partners.<\/strong>
      \nby martin bissett<\/i>
      \n      passport to partnership<\/i><\/a><\/p>\n","protected":false},"author":1343,"featured_media":42233,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1363,3120,3002,2266],"tags":[],"class_list":["post-90765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-pro-member-exclusive","category-special","category-partner"],"acf":[],"yoast_head":"\nthe seven levels of communication management - 卡塔尔世界杯常规比赛时间<\/title>\n<meta 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