{"id":9051,"date":"2010-11-02t11:46:52","date_gmt":"2010-11-02t15:46:52","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=9051"},"modified":"2024-11-19t21:34:54","modified_gmt":"2024-11-20t02:34:54","slug":"ask-for-it-how-to-take-control-of-your-career-in-tumultuous-times","status":"publish","type":"post","link":"\/\/www.g005e.com\/2010\/11\/02\/ask-for-it-how-to-take-control-of-your-career-in-tumultuous-times\/","title":{"rendered":"how to take control of your career in tumultuous times"},"content":{"rendered":"
\"suzanne<\/strong>
suzanne lowe<\/figcaption><\/figure>\n

ask for it.
\n<\/strong><\/p>\n

by suzanne lowe<\/em><\/strong>
\n expertise marketing llc<\/a><\/p>\n

at your next performance review, tell your boss you want to stretch yourself and the firm to improve in marketing and selling effectiveness.<\/p>\n

1. diagnose your firm\u2019s barriers<\/strong> to marketing and selling effectiveness. this means you operate from facts. a good idea is like charm . . .\u00a0 too easily brushed aside.<\/p>\n

2. decide on a barrier<\/strong> you want to remove or a situation you want to improve. (hint: it has to help the whole firm, not just you.)<\/p>\n

3. ask your boss to let you<\/strong> lead a new project to remove this barrier, but to first set up and then communicate about<\/p>\n

a. an agreed-upon set of shared objectives among you and your potential collaborators,<\/p>\n

b. an agreed-upon set of shared accountabilities among all, and<\/p>\n

c. an agreed-upon set of shared rewards for all.<\/p>\n

4. let people opt out<\/strong> of sharing accountability.<\/p>\n

a. the boss outlines the new project with the team, including all shared accountabilities and shared rewards.<\/p>\n

b. anyone who wants to opt out can do so (with the implication that they should step up later toward sharing their own accountability with someone else for another improvement initiative).<\/p>\n

suzanne lowe is president of expertise marketing llc and the author of marketplace masters<\/em><\/a> <\/em> (praeger, 2004) and the integration imperative<\/em><\/a> <\/em>(professional services books, 2009).<\/p>\n","protected":false},"excerpt":{"rendered":"

ask for it. by suzanne lowe expertise marketing llc at your next performance review, tell your boss you want to stretch yourself and the firm to improve in marketing and selling effectiveness. 1. diagnose your firm\u2019s barriers to marketing and … continued<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1908,5],"tags":[93,79,216],"class_list":["post-9051","post","type-post","status-publish","format-standard","hentry","category-management","category-outlook","tag-management","tag-marketing","tag-sales"],"acf":[],"yoast_head":"\nhow to take control of your career in tumultuous times - 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