{"id":9017,"date":"2010-10-07t16:49:06","date_gmt":"2010-10-07t20:49:06","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=9017"},"modified":"2017-01-04t11:17:44","modified_gmt":"2017-01-04t16:17:44","slug":"qa-jennifer-wilson-on-creating-a-great-place-to-work","status":"publish","type":"post","link":"\/\/www.g005e.com\/2010\/10\/07\/qa-jennifer-wilson-on-creating-a-great-place-to-work\/","title":{"rendered":"q&a: jennifer wilson on creating a great place to work"},"content":{"rendered":"

thanks to the economic bust, the staffing crisis for cpa firms seems to have evaporated.<\/strong><\/p>\n

so here\u2019s the question: does creating a \u201cgreat place to work\u201d still mean anything these days?<\/p>\n

jennifer lee wilson<\/strong>
\nconvergence coaching llc<\/a><\/p>\n

yes, i believe the concept of building a “great place to work” still means a lot. just the other day, i was training up-and-coming leaders at a firm that is striving to be a great place to work. <\/em><\/p>\n

by having me there, the firm was letting their people know they are committed to investing in developing them — regardless of the economic condition. <\/em><\/p>\n

they were encouraging their people to explore different ways of leading and managing, with the hope that those people would apply new ideas to drive change in the firm. <\/em><\/p>\n

they also offered their people a very positive work environment, great facility, up-to-date technology, flexibility programs, kitchens stocked with healthy snacks and more benefits that told their people that they are important and valued. <\/em><\/p>\n

this firm understands that people are the foundation of any great business — and a professional service business’ greatest asset is the ingenuity, engagement and talent of its people. <\/em><\/p>\n

being a great place to work attracts and retains the best and the brightest in any economic cycle…but being a great place to work is most important in a down cycle<\/em>.<\/p>\n

jennifer wilson is a co-founder and partner of convergencecoaching llc, a national leadership and marketing consulting firm dedicated to cpa and it firms.<\/p>\n