{"id":90069,"date":"2021-10-21t12:30:13","date_gmt":"2021-10-21t16:30:13","guid":{"rendered":"\/\/www.g005e.com\/?p=90069"},"modified":"2024-08-14t09:30:15","modified_gmt":"2024-08-14t13:30:15","slug":"are-you-under-pricing-your-client-accounting-services","status":"publish","type":"post","link":"\/\/www.g005e.com\/2021\/10\/21\/are-you-under-pricing-your-client-accounting-services\/","title":{"rendered":"are you under-pricing your client accounting services?"},"content":{"rendered":"

\"\"<\/strong><\/p>\n

cas revenues are surging 20 percent, but profits are lagging. discuss.<\/strong><\/p>\n

by 卡塔尔世界杯常规比赛时间<\/em><\/p>\n

growth in client accounting services appears to be accelerating, but the expansion may underlie simultaneous growth in personnel turnover and trouble in the pipeline of professionals, according to new research.<\/p>\n

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the new benchmarking study found a burgeoning median growth rate of 20 percent, nearly double the rate of 2018. net client fees per professional shot up by 17 percent to average $112,293 as cas practices continued to move toward fixed fee and value billing methods.<\/p>\n

and apparently, profits could have been even higher.<\/p>\n

<\/p>\n

underpriced services<\/strong><\/p>\n

the survey found that cas practice leaders might have earned even greater profits had they not been underpricing their services.<\/p>\n

the study, involving about 100 firms during 2020, was conducted by cpa.com and the aicpa pcps division. notably, the aicpa refers to cas as client advisory services, not client accounting services, the more commonly used term.<\/p>\n

one sign of underpricing: the realized rate per hour for all levels in cas came in lower than the rate for all cpa services. in 2020, the rate for cas services among all respondents, top-notch and bottom-notch, was $89. the rate for all cpa firm services was $165.<\/p>\n

another sign of underpricing was the high rate of closing cas sales\u2014an impressive 75 percent, indicating that pricing may have been lower than necessary and that practices may have been plucking the low-hanging fruit of work that had less profit potential.<\/p>\n

the survey also detected higher profit potential resulting from the high demand for cas. if demand was high, prices could have risen if firms had demanded more.<\/p>\n

the survey identified six basic strategies behind the increase in net client fees per professional:<\/p>\n