{"id":89631,"date":"2021-10-13t12:00:40","date_gmt":"2021-10-13t16:00:40","guid":{"rendered":"\/\/www.g005e.com\/?p=89631"},"modified":"2022-12-22t00:42:51","modified_gmt":"2022-12-22t05:42:51","slug":"yes-shirt-logos-can-matter","status":"publish","type":"post","link":"\/\/www.g005e.com\/2021\/10\/13\/yes-shirt-logos-can-matter\/","title":{"rendered":"yes, shirt logos can matter"},"content":{"rendered":"
<\/a>marketing is the totality of your efforts to get additional business.<\/strong><\/p>\n by ed mendlowitz<\/i> i like to wear shirts with my firm\u2019s logo. we have an arrangement with land\u2019s end where we can order what we want from their catalog and have the withum logo applied. it is a very easy process.<\/p>\n more:<\/b> 10 more reasons cpas quit public accounting<\/a> | family trees of clients<\/a> | why accountants quit<\/a> | when siblings battle over the family business<\/a> | how bickering can ruin a family business<\/a> | one hour a year since 1972<\/a> 50 ways to make more money in busy season<\/a> when i had my own firm we let staff freely choose what they wanted from the land\u2019s end catalog, and we ordered it for them. it shows pride in the firm, is a walking billboard advertising your firm, and presents an appearance of a \u201ctogether\u201d firm. it is a low-cost method of promoting your firm and strengthening your brand and culture. in instances in which clients asked for shirts, we willingly provided them. there are other vendors, including local suppliers, and this is not restricted to land\u2019s end. another form of promotion is informative trifold brochures explaining a service you perform, providing reminders that you can be called for further information. these lead to additional revenue and added client awareness of services you perform. this is very inexpensive advertising. i suggest including one with everything sent to a client, including bills. each month you can send a flyer for a different service.<\/p>\n for the past few years we have included a three-page client survey with every client deliverable. the first two pages ask about the client\u2019s satisfaction with our service, personnel, performance and value received. the third page lists additional services the client might need. when these are checked, the client gets an immediate call from a partner to discuss the client\u2019s additional needs. this is a very successful way to get feedback about our service and to garner additional business.<\/p>\n marketing is the totality of your efforts to get additional business. there are many novel ideas, but these are some tried-and-true methods you can easily and inexpensively adopt. try some of them \u2013 they work!<\/p>\n i used all of these, and many more!<\/p>\n","protected":false},"excerpt":{"rendered":"
\ncall me before you do anything: the art of accounting<\/i><\/a><\/p>\n
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\nanother thing you can do is send wall or desk calendars, teddy bears and other promotional products. these all create goodwill and are long-lasting symbols of your firm.<\/p>\n