{"id":89297,"date":"2021-10-03t12:00:56","date_gmt":"2021-10-03t16:00:56","guid":{"rendered":"\/\/www.g005e.com\/?p=89297"},"modified":"2022-01-10t13:51:03","modified_gmt":"2022-01-10t18:51:03","slug":"your-firm-needs-a-cas-champion","status":"publish","type":"post","link":"\/\/www.g005e.com\/2021\/10\/03\/your-firm-needs-a-cas-champion\/","title":{"rendered":"your firm needs a cas champion"},"content":{"rendered":"<p><strong><a class=\"external\" href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/10\/manexplaininglaptop_dsc_2117-2224.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-50385\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/10\/manexplaininglaptop_dsc_2117-2224-424x283.jpg\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/10\/manexplaininglaptop_dsc_2117-2224-424x283.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/10\/manexplaininglaptop_dsc_2117-2224.jpg 648w\" alt=\"businessman explaining something on laptop to another man\" width=\"424\" height=\"283\" \/><\/a>are your clients happy? have you told your staff?<\/strong><\/p>\n<p><i>by hitendra patil<\/i><br \/>\n<i><\/i><i><a href=\"\/\/www.g005e.com\/shop\/hp21cas\/\">client accounting services: the definitive success guide<\/a><\/i><\/p>\n<p>unless you become the \u201ccas champion\u201d or make someone accountable to be one, your cas practice will not take off the starting blocks.<\/p>\n<blockquote><p><b>more: <\/b><a href=\"\/\/www.g005e.com\/2021\/09\/19\/lower-your-costs-by-75-with-cas\/\">lower your costs by 75% with cas<\/a> | <a href=\"\/\/www.g005e.com\/2021\/09\/23\/cas-drives-up-demand-for-virtual-cfos\/\">how cas drives virtual cfo billings<\/a> | <a href=\"\/\/www.g005e.com\/2021\/09\/05\/the-roi-on-identifying-clients-for-cas\/\">the roi on identifying clients for cas<\/a> | <a href=\"\/\/www.g005e.com\/2021\/08\/04\/your-clients-need-you-more-than-ever-before\/\">what clients need now, more than ever<\/a> | <a href=\"\/\/www.g005e.com\/2021\/07\/25\/how-to-launch-cas-in-eight-steps\/\">how to launch cas in eight steps<\/a> | <a href=\"\/\/www.g005e.com\/2021\/07\/04\/survey-why-some-firms-fall-behind-in-cas\/\">survey: why some firms fall behind in cas<\/a> | <a href=\"\/\/www.g005e.com\/2021\/06\/13\/does-your-mindset-lead-clients-or-follow-them\/\">how to lead clients into client accounting services<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-49700 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2021\/10\/03\/your-firm-needs-a-cas-champion\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>and the single biggest initial challenge for the cas champ is how to communicate the value of cas to the firm\u2019s future fortune to every stakeholder \u2013 be it partners, staff, clients or prospects. for this post, i will assume that your cas champ absolutely \u201cgets it.\u201d<br \/>\n<!--more--><br \/>\nyour cas success is not just about how you explain the higher value of cas to your clients. cas communication starts from within your firm and only then extends to clients and prospects.<\/p>\n<h3>communicating cas within your firm<\/h3>\n<p>most likely, you and your partners bring in the highest rate per unit of work. their expertise and insights are more valuable. you may feel cas is more of foundational work and not optimally worth your partners\u2019 time and competencies. your firm\u2019s cas, to be successful, needs buy-in at the partner\/leadership level first. one simple thing to understand to get that buy-in is to know that your clients need cas and if you do not offer it to them, someone else will.<\/p>\n<ul>\n<li><strong>communicating cas with your partners: <\/strong>cas is <strong>not<\/strong> just transactional work. cas only <strong>begins<\/strong> at the foundational levels where you create the books. we have learned that cas generally constitutes three key service segments \u2013 after-the-fact financial statement preparation, i.e., \u201cwrite-up\u201d; business transactions processing; and outsourced cfo and controller services. tax planning\/tax strategy services may also become part of your cas offering if you have interest\/expertise in that segment.<\/li>\n<\/ul>\n<p>your partners will be able to apply their expertise to generate insights and advice that your clients will value more \u2013 and will be willing to pay a premium fee for such valuable advice. your partners will find they are delivering advisory services more frequently when your firm offers cas. your firm will be able to identify some key insights that can become your unique selling propositions, and that will help your firm attract better clients. it is a perfect win-win \u2013 cas multileverages your partners\u2019 experience and expertise, providing them with more opportunities to positively impact the lives of your firm\u2019s clients, which in turn drives up satisfaction and professional fulfillment.<\/p>\n<p>so, when pitching cas to your partners, you\u2019d want to focus <strong>less<\/strong> on the \u201chow,\u201d i.e., the nitty-gritty details of how your firm will produce the client\u2019s accounting information. you\u2019d want to focus more on how well you present the information to your partners and what they will do to discover insights that clients will value. in other words, your partners should <strong>not<\/strong> feel\/perceive that cas will lower them to less valuable work. the fact is, to the contrary.<\/p>\n<ul>\n<li><strong>communicating cas with your team:<\/strong> \u201ccas will enhance\/upgrade your role and responsibilities.\u201d that is the message you want to deliver to your cas team. that is the proof you want to provide to your cas team. when you communicate your cas plan with your staff, there are some key elements that you must share with your team.\n<ul>\n<li>make a \u201cbefore and after\u201d comparison document about the list of your staff\u2019s erstwhile job\/task responsibilities compared to their <strong>new<\/strong> cas role, duties and deliverables.<\/li>\n<li>you will need to identify and communicate how your improved technology stack leverages integration and automation. make your team aware of how it will reduce manual data collection and organization work. explain how that will enable your staff to contribute more meaningfully to clients\u2019 lives as well as to your firm\u2019s growth.<\/li>\n<li>you will also need to identify the new\/additional skill sets that your staff will need in their new cas responsibilities \u2013 and share your firm\u2019s plan to reskill\/upskill them accordingly.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>your cas practice will continuously evolve. it will need more communication as you go along your cas journey. one of the things many firms miss out on communicating with their staff is the testimonials\/experiences of your clients. when you regularly share how staff\u2019s cas efforts enhance clients\u2019 success, it is a reinforcement, and confirmation that their work is contributing meaningfully to the clients they serve.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>are your clients happy? have you told your staff?<\/strong><br \/>\n<i>by hitendra patil<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/accountaneur\/\"><i><a href=\"\/\/www.g005e.com\/shop\/hp21cas\/\">client accounting services: the definitive success guide<\/a><\/i><\/a><\/p>\n","protected":false},"author":1363,"featured_media":48696,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3058,1363,3120,3002],"tags":[],"class_list":["post-89297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-accounting-services","category-featured","category-pro-member-exclusive","category-special"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - 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