over the last couple of decades, the word \u201cstartups\u201d became a common lingo in the business world. billion-dollar \u201cunicorns\u201d were all over the news. several startups in technology, health care and other fields grew to tens and hundreds of million dollars in valuations. angel investors, venture capitalists and institutional investors flocked to pick the best bets among the startup world.<\/p>\n

one common factor, irrespective of which industry the startups are in, is that all this massive inflow of money into the startup world is not just based on the business idea and the chances of success. it is based on the financial soundness of the business models of these startups.<\/p>\n

cfos have been the bedrock of making sure that the startup founders are putting their best foot forward to grow to the next levels in obtaining such investments in a fiercely competitive world of startups.<\/p>\n

at the same time, there are millions of businesses that start becoming successful and start growing, but hit a plateau or even start declining. more often than not, the financial acumen, controls and oversight are not the competencies of founders of such businesses, and that leads to the great potential of many companies not turning into the performance they deserve.<\/p>\n

fortunately, technology is a great leveler, and it unlocks the value in ways that one could not have imagined some years ago. technological advances have made it possible for the financial expertise of accountants to be turned into higher-value-higher-fee o\/v-cfo services. and accounting firms that offer cas have distinct advantages in offering o\/v-cfo services over other firms that don\u2019t provide cas.<\/p>\n

here are some reasons why:<\/p>\n