{"id":87648,"date":"2021-08-22t12:00:00","date_gmt":"2021-08-22t16:00:00","guid":{"rendered":"\/\/www.g005e.com\/?p=87648"},"modified":"2022-01-10t13:51:05","modified_gmt":"2022-01-10t18:51:05","slug":"financial-statements-are-like-masks","status":"publish","type":"post","link":"\/\/www.g005e.com\/2021\/08\/22\/financial-statements-are-like-masks\/","title":{"rendered":"financial statements are like masks"},"content":{"rendered":"

\"\"<\/a>here\u2019s how to show clients your true value.<\/strong><\/p>\n

by hitendra patil<\/em>
\nclient accounting services: the definitive success guide<\/i><\/a><\/em><\/p>\n

so, the cdc has indicated that a mask also protects the person who wears it. previously, it was advised that masks stop people from spreading the coronavirus to others.<\/p>\n

more: <\/b>turn client wants into needs<\/a> | what clients need now, more than ever<\/a> | how to launch cas in eight steps<\/a> | survey: why some firms fall behind in cas<\/a> | how to lead clients into client accounting services<\/a> | cas begins with a mindset<\/a>
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but this post is not about coronavirus and masks. when it comes to accounting and the advisory insights hidden in the financial statements and numbers, covering those with a mask is not good for either the clients or the accountants.
\n
\nfinancial statements are just like a mask. on their own, they don\u2019t reveal the insights hidden in them. hidden insights do not protect the clients; they actually harm them. hidden insights hurt the accountants too because, over time, clients start to feel their accountant\u2019s value is less and less. why? because clients not professionally educated or trained in accounting simply do not understand financial statements in ways that professional accountants can.<\/p>\n

hence, as a professional accountant, don\u2019t wear a mask, i.e., don\u2019t mask the real insights in the financial statements. how?<\/p>\n

how to unmask your value<\/strong><\/p>\n

as a professional accountant, you can see what your clients cannot\/may not. your clients most likely see the mask when they see the financial statements. you, therefore, must unmask the statements for the benefit of your clients, and yours too. among several ways you can do so, here are some ways to get you started on the unmasking project:<\/p>\n