{"id":8674,"date":"2010-09-17t11:16:23","date_gmt":"2010-09-17t15:16:23","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=8674"},"modified":"2015-10-23t03:34:59","modified_gmt":"2015-10-23t07:34:59","slug":"why-kaufman-rossin-cpas-is-on-facebook","status":"publish","type":"post","link":"\/\/www.g005e.com\/2010\/09\/17\/why-kaufman-rossin-cpas-is-on-facebook\/","title":{"rendered":"why kaufman rossin cpas is on facebook"},"content":{"rendered":"

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\"janet<\/strong><\/strong>
janet kyle altman is a marketing principal at kaufman, rossin\u2019s miami office. she can be reached at jaltman@kaufmanrossin.com. <\/figcaption><\/figure>\n

social media\u2019s not for you. or is it?<\/strong><\/p>\n

by janet kyle altman<\/em><\/p>\n

\u201cwhy is your cpa firm on facebook?\u201d i get asked all the time. \u201cwhy would a cpa firm be twittering, or blogging, or posting videos on youtube?\u201d this question is the 2010 version of the one i was asked ten years ago \u2013 why does a cpa firm need a marketing department?<\/p>\n

it\u2019s simple \u2013 we\u2019re an entrepreneurial business like any other. and no matter how technically expert our cpas are at tax planning for your business, assessing whether you\u2019re protected from fraud, or helping you evaluate a potential merger or acquisition, we won\u2019t stay in business long if potential clients don\u2019t know us.<\/p>\n

ignoring social media is a mistake for any business that earns revenue from customers, has competitors, or isn\u2019t the kleenex of your category. if you\u2019re questioning whether your business should engage in social media, consider these three questions:<\/p>\n

1. is your business built on relationships?<\/p>\n

2. do you have competitors?<\/p>\n

3. does everybody you want to do business with already know your name?<\/p>\n

continued at seebeyondthenumbers.com<\/a><\/span><\/em><\/strong><\/p>\n