{"id":85806,"date":"2021-10-14t15:00:29","date_gmt":"2021-10-14t19:00:29","guid":{"rendered":"\/\/www.g005e.com\/?p=85806"},"modified":"2023-06-02t18:00:04","modified_gmt":"2023-06-02t22:00:04","slug":"five-missed-opportunities-to-serve-clients","status":"publish","type":"post","link":"\/\/www.g005e.com\/2021\/10\/14\/five-missed-opportunities-to-serve-clients\/","title":{"rendered":"how clients get underserved and accountants get underpaid"},"content":{"rendered":"

\"number<\/a>five missed opportunities to serve clients.<\/strong><\/p>\n

by sandi leyva<\/em>
\nthe complete guide to marketing for tax & accounting firms<\/i><\/a><\/p>\n

i\u2019m pretty sure that i am not the only accountant who has made the following mistakes with clients.<\/p>\n

more on small-firm growth strategies: <\/b><\/strong>five marketing mistakes to avoid<\/a> | how much are your clients costing you?<\/a> | spend your time on the most profitable tasks<\/a> | seven performance boosters for your firm<\/a> | why your google ranking is about to tank<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

here are five ideas to help us remember what we know that the client doesn\u2019t and why it costs us when we forget.<\/p>\n

1. clients do not know how to evaluate our technical skills.<\/strong><\/p>\n

<\/span>if you need to hire an accountant, chances are you don\u2019t know a lot about accounting. it just follows that you\u2019re not going to be perfect at hiring an accountant. as accountants, we need to remember that it\u2019s not our technical prowess that gets us the job because the client has no way of evaluating that piece.<\/p>\n

what gets us the job is when the client decides they like<\/strong> and trust<\/strong> us. we need to stop doing behaviors like talking over our clients\u2019 heads and answering all their technical questions for free.<\/p>\n

2. clients often do not know the difference between what a cpa, an ea, and a bookkeeper can and should do for them.<\/strong><\/p>\n

most clients have no idea what level of a person is needed to do what they\u2019re asking for when it comes to accounting tasks. the client could be over- or under-paying for the skills they need. we need to help educate clients on all of the different levels of accounting skills required to run a small business.<\/p>\n

this is where some huge revenue potential lurks, especially when there is a whole role not getting done in the business.<\/p>\n

3. accountants are too quick to judge whether a prospect can afford their accounting services.<\/strong><\/p>\n

lots of missed opportunities happen this way.<\/p>\n

4. clients have no idea how to use accountants.<\/strong><\/p>\n

when i first hired a virtual assistant, i was lucky that she knew how to train me. she and i talked about what she could take over from me so i wouldn\u2019t have to do it. i needed her help to know how to pay her money!<\/p>\n

accountants who realize the story is the same with their clients will do very well. and i\u2019ll make a bold statement here: i believe that if accountants were more proactive in this area, they could actually help more small businesses stay in business and do their part to make a big dent in reviving the economy.<\/p>\n

i truly believe we have such valuable skills that there are millions of people who really need us right now, if only we would speak up just a bit more.<\/p>\n

5. clients have no idea about the financial risks they are taking.<\/strong><\/p>\n

do you have clients who have one bookkeeper who goes to the bank, reconciles the account, and posts the transactions? if you do, you have an opportunity (and many would say responsibility) to explain to the client the concept of segregation of duties, explain the risks of fraud and theft, and propose a solution.<\/p>\n

that\u2019s just one of many examples of how we can help our clients further if only we would take the time to educate them.<\/p>\n

when you can turn these missed opportunities into structured conversations with the client, you will begin to expand and deepen the relationship and the trust the client has with you. you\u2019ll have served your clients better while expanding revenues for yourself.<\/p>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\"\/\/www.g005e.com\/2021\/07\/12\/five-missed-oppo\u2026to-serve-clients\/\"<\/a>
\nfive missed opportunities to serve clients.<\/strong>
\nby sandi leyva<\/em>
\nthe complete guide to marketing for tax & accounting firms<\/i><\/a><\/p>\n","protected":false},"author":1345,"featured_media":53032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1905,1363,3120,3002],"tags":[1056,6,114,822],"class_list":["post-85806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clients-and-service","category-featured","category-pro-member-exclusive","category-special","tag-entrepreneur","tag-bsg-business-builder","tag-small-firm","tag-solo"],"acf":[],"yoast_head":"\nhow clients get underserved and accountants get underpaid - 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