{"id":84941,"date":"2021-06-16t13:40:11","date_gmt":"2021-06-16t17:40:11","guid":{"rendered":"\/\/www.g005e.com\/?p=84941"},"modified":"2022-12-22t00:42:50","modified_gmt":"2022-12-22t05:42:50","slug":"dont-like-selling-call-it-something-else","status":"publish","type":"post","link":"\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/","title":{"rendered":"if you’re selling, you’re doing it wrong"},"content":{"rendered":"

\"businessmanstart treating it like a service.<\/strong><\/p>\n

by martin bissett<\/i>
\nwinning your first client<\/em><\/a><\/p>\n

being a successful person according to your own measurement of that, and your own goals and your own standards is different for everyone.<\/p>\n

more: <\/b>8 questions for business success<\/a> | why believing in yourself matters<\/a> | what partners don\u2019t tell you<\/a> | don\u2019t wait for business to come to you<\/a> | your first sale is to yourself<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>
log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

if you\u2019re comfortable with yourself, it\u2019s very likely that others will be too.\u00a0if you understand the value that you offer (how you can improve a client\u2019s situation to move them closer toward their personal and professional aspirations), you\u2019re likely to be able to convey that value in front of a prospect.
\n
\nthat\u2019s a huge part of successful business development that is not often talked about.<\/p>\n

what if you feel that \u201cselling\u201d is stigmatized in the accounting profession?<\/p>\n

for the 70 percent of accounting firm partners i\u2019ve spoken to over the years who feel that there is a stigma attached to having to \u201csell\u201d their professional services, i would like to change the word \u201cselling\u201d in your minds to one of two things, whichever one you prefer: either \u201crelationship building\u201d or \u201cbusiness developing.\u201d<\/p>\n

business developing or selling is essentially a process of building a relationship that\u2019s going to last forever and that\u2019s what we want to create a perception of with our clients.<\/p>\n

we don\u2019t want them for a year (unless they\u2019re particularly hard work) \u2013 we want them for as long as possible. we want those recurring fees coming in, as it\u2019s how we build our own personal wealth.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\"\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/\"<\/a>
\nwhen can you believe in your talent, skills and experience?<\/strong>
\nby martin bissett<\/i>
\n
winning your first client<\/em><\/a><\/p>\n","protected":false},"author":1343,"featured_media":42233,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1363,2271,3120,3002],"tags":[],"class_list":["post-84941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-marketing","category-pro-member-exclusive","category-special"],"acf":[],"yoast_head":"\nif you're selling, you're doing it wrong - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"if you're selling, you're doing it wrong - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-16t17:40:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-22t05:42:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/bissett.png\" \/>\n\t<meta property=\"og:image:width\" content=\"575\" \/>\n\t<meta property=\"og:image:height\" content=\"626\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"martin bissett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"martin bissett\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/\"},\"author\":{\"name\":\"martin bissett\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/113d3dd6d936d6ebffbe048aa44177a1\"},\"headline\":\"if you’re selling, you’re doing it wrong\",\"datepublished\":\"2021-06-16t17:40:11+00:00\",\"datemodified\":\"2022-12-22t05:42:50+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/\"},\"wordcount\":298,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/bissett.png\",\"articlesection\":[\"featured\",\"marketing & sales\",\"pro member exclusive\",\"special\"],\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/\",\"url\":\"\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/\",\"name\":\"if you're selling, you're doing it wrong - 卡塔尔世界杯常规比赛时间\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/#website\"},\"primaryimageofpage\":{\"@id\":\"\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/#primaryimage\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/bissett.png\",\"datepublished\":\"2021-06-16t17:40:11+00:00\",\"datemodified\":\"2022-12-22t05:42:50+00:00\",\"description\":\"actionable intelligence for tax, accounting, and financial professionals\",\"breadcrumb\":{\"@id\":\"\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/#breadcrumb\"},\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/\"]}]},{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/#primaryimage\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/bissett.png\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/bissett.png\",\"width\":575,\"height\":626,\"caption\":\"bissett\"},{\"@type\":\"breadcrumblist\",\"@id\":\"\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/#breadcrumb\",\"itemlistelement\":[{\"@type\":\"listitem\",\"position\":1,\"name\":\"home\",\"item\":\"\/\/www.g005e.com\/\"},{\"@type\":\"listitem\",\"position\":2,\"name\":\"marketing & sales\",\"item\":\"\/\/www.g005e.com\/category\/marketing\/\"},{\"@type\":\"listitem\",\"position\":3,\"name\":\"if you’re selling, you’re doing it wrong\"}]},{\"@type\":\"website\",\"@id\":\"\/\/www.g005e.com\/#website\",\"url\":\"\/\/www.g005e.com\/\",\"name\":\"卡塔尔世界杯常规比赛时间\",\"description\":\"actionable intelligence for the tax, accounting and finance community\",\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.g005e.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"propertyvaluespecification\",\"valuerequired\":true,\"valuename\":\"search_term_string\"}}],\"inlanguage\":\"en-us\"},{\"@type\":\"organization\",\"@id\":\"\/\/www.g005e.com\/#organization\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"alternatename\":\"cpatrendlines\",\"url\":\"\/\/www.g005e.com\/\",\"logo\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"width\":1600,\"height\":350,\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\"},\"sameas\":[\"https:\/\/www.facebook.com\/cpatrendlines\",\"https:\/\/x.com\/cpa_trendlines\",\"https:\/\/www.linkedin.com\/groups\/115382\/\",\"https:\/\/www.youtube.com\/cpatrendlines\"]},{\"@type\":\"person\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/113d3dd6d936d6ebffbe048aa44177a1\",\"name\":\"martin bissett\",\"image\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/01\/martin-bissett-mug-05-150x150.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/01\/martin-bissett-mug-05-150x150.jpg\",\"caption\":\"martin bissett\"},\"description\":\"martin bissett offers more than 20 years of practice-building and talent-development experience to tax and accounting firms worldwide. he is the author of winning your first client, passport to partnership, meet your new best client, and business development on a budget.\",\"url\":\"\/\/www.g005e.com\/author\/martin-bissett\/\"}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"if you're selling, you're doing it wrong - 卡塔尔世界杯常规比赛时间","description":"actionable intelligence for tax, accounting, and financial professionals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/","og_locale":"en_us","og_type":"article","og_title":"if you're selling, you're doing it wrong - 卡塔尔世界杯常规比赛时间","og_description":"actionable intelligence for tax, accounting, and financial professionals","og_url":"\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/","og_site_name":"卡塔尔世界杯常规比赛时间","article_publisher":"https:\/\/www.facebook.com\/cpatrendlines","article_published_time":"2021-06-16t17:40:11+00:00","article_modified_time":"2022-12-22t05:42:50+00:00","og_image":[{"width":575,"height":626,"url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/bissett.png","type":"image\/png"}],"author":"martin bissett","twitter_card":"summary_large_image","twitter_creator":"@cpa_trendlines","twitter_site":"@cpa_trendlines","twitter_misc":{"written by":"martin bissett","est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"article","@id":"\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/#article","ispartof":{"@id":"\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/"},"author":{"name":"martin bissett","@id":"\/\/www.g005e.com\/#\/schema\/person\/113d3dd6d936d6ebffbe048aa44177a1"},"headline":"if you’re selling, you’re doing it wrong","datepublished":"2021-06-16t17:40:11+00:00","datemodified":"2022-12-22t05:42:50+00:00","mainentityofpage":{"@id":"\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/"},"wordcount":298,"commentcount":0,"publisher":{"@id":"\/\/www.g005e.com\/#organization"},"image":{"@id":"\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/#primaryimage"},"thumbnailurl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/bissett.png","articlesection":["featured","marketing & sales","pro member exclusive","special"],"inlanguage":"en-us","potentialaction":[{"@type":"commentaction","name":"comment","target":["\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/#respond"]}]},{"@type":"webpage","@id":"\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/","url":"\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/","name":"if you're selling, you're doing it wrong - 卡塔尔世界杯常规比赛时间","ispartof":{"@id":"\/\/www.g005e.com\/#website"},"primaryimageofpage":{"@id":"\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/#primaryimage"},"image":{"@id":"\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/#primaryimage"},"thumbnailurl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/bissett.png","datepublished":"2021-06-16t17:40:11+00:00","datemodified":"2022-12-22t05:42:50+00:00","description":"actionable intelligence for tax, accounting, and financial professionals","breadcrumb":{"@id":"\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/#breadcrumb"},"inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/"]}]},{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/#primaryimage","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/bissett.png","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/bissett.png","width":575,"height":626,"caption":"bissett"},{"@type":"breadcrumblist","@id":"\/\/www.g005e.com\/2021\/06\/16\/dont-like-selling-call-it-something-else\/#breadcrumb","itemlistelement":[{"@type":"listitem","position":1,"name":"home","item":"\/\/www.g005e.com\/"},{"@type":"listitem","position":2,"name":"marketing & sales","item":"\/\/www.g005e.com\/category\/marketing\/"},{"@type":"listitem","position":3,"name":"if you’re selling, you’re doing it wrong"}]},{"@type":"website","@id":"\/\/www.g005e.com\/#website","url":"\/\/www.g005e.com\/","name":"卡塔尔世界杯常规比赛时间","description":"actionable intelligence for the tax, accounting and finance community","publisher":{"@id":"\/\/www.g005e.com\/#organization"},"potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.g005e.com\/?s={search_term_string}"},"query-input":{"@type":"propertyvaluespecification","valuerequired":true,"valuename":"search_term_string"}}],"inlanguage":"en-us"},{"@type":"organization","@id":"\/\/www.g005e.com\/#organization","name":"卡塔尔世界杯常规比赛时间 research","alternatename":"cpatrendlines","url":"\/\/www.g005e.com\/","logo":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","width":1600,"height":350,"caption":"卡塔尔世界杯常规比赛时间 research"},"image":{"@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/cpatrendlines","https:\/\/x.com\/cpa_trendlines","https:\/\/www.linkedin.com\/groups\/115382\/","https:\/\/www.youtube.com\/cpatrendlines"]},{"@type":"person","@id":"\/\/www.g005e.com\/#\/schema\/person\/113d3dd6d936d6ebffbe048aa44177a1","name":"martin bissett","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/person\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/01\/martin-bissett-mug-05-150x150.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/01\/martin-bissett-mug-05-150x150.jpg","caption":"martin bissett"},"description":"martin bissett offers more than 20 years of practice-building and talent-development experience to tax and accounting firms worldwide. he is the author of winning your first client, passport to partnership, meet your new best client, and business development on a budget.","url":"\/\/www.g005e.com\/author\/martin-bissett\/"}]}},"_links":{"self":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/84941","targethints":{"allow":["get"]}}],"collection":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/users\/1343"}],"replies":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/comments?post=84941"}],"version-history":[{"count":7,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/84941\/revisions"}],"predecessor-version":[{"id":85161,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/84941\/revisions\/85161"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media\/42233"}],"wp:attachment":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media?parent=84941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/categories?post=84941"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/tags?post=84941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}