{"id":8454,"date":"2010-09-05t09:34:28","date_gmt":"2010-09-05t13:34:28","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=8454"},"modified":"2024-11-19t21:35:18","modified_gmt":"2024-11-20t02:35:18","slug":"what-do-clients-want-take-it-from-this-tough-cfo-client","status":"publish","type":"post","link":"\/\/www.g005e.com\/2010\/09\/05\/what-do-clients-want-take-it-from-this-tough-cfo-client\/","title":{"rendered":"what do clients want? take it from this tough cfo client [video]"},"content":{"rendered":"<p><strong>how to move from a commodity to a valuable adviser.<\/strong><\/p>\n<p>cpa firms need to do a better job of showing clients that they are not an expense, but a value, according to a leading bank cfo, cpa and &#8212; most importantly &#8212; a buyer of auditing and accounting services.<\/p>\n<p>[jwplayer mediaid=&#8221;13549&#8243;]<\/p>\n<p><!--more-->&#8220;they&#8217;re the ones that can tell a business how they&#8217;re doing. they&#8217;re the ones that can help them get lending. and certainly that&#8217;s key in today&#8217;s economy,&#8221; sara mikuta, cpa, cfo of leaders bank, oak brook, ill., and 2010 chair of the illinois cpa society tells 卡塔尔世界杯常规比赛时间.<\/p>\n<p>[youtube]og2jfwb9mv0[\/youtube]<\/p>\n<p>&#8220;the board and the audit committee just think it&#8217;s like buying insurance,&#8221; she says. &#8220;but as the cfo i need for my accounting firm to make sure that i know everything i need to know.&#8221;<\/p>\n<p>[youtube]vodn-aewdas[\/youtube]<\/p>\n<p>&#8220;i don&#8217;t want to see them in just september and january,&#8221; she says. &#8220;i want to hear from them all year round. i need to have that touch.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>how to move from a commodity to a valuable adviser.<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1905,5],"tags":[99,25,1081,936,2335],"class_list":["post-8454","post","type-post","status-publish","format-standard","hentry","category-clients-and-service","category-outlook","tag-client","tag-retention","tag-satisfaction","tag-service","tag-video"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>what do clients want? 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