{"id":8454,"date":"2010-09-05t09:34:28","date_gmt":"2010-09-05t13:34:28","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=8454"},"modified":"2015-10-23t03:46:58","modified_gmt":"2015-10-23t07:46:58","slug":"what-do-clients-want-take-it-from-this-tough-cfo-client","status":"publish","type":"post","link":"\/\/www.g005e.com\/2010\/09\/05\/what-do-clients-want-take-it-from-this-tough-cfo-client\/","title":{"rendered":"what do clients want? take it from this tough cfo client [video]"},"content":{"rendered":"<p><strong>how to move from a commodity to a valuable adviser.<\/strong><\/p>\n<p>cpa firms need to do a better job of showing clients that they are not an expense, but a value, according to a leading bank cfo, cpa and &#8212; most importantly &#8212; a buyer of auditing and accounting services.<\/p>\n<p><div id=\"jwplayer-1-div\" name=\"jwplayer-1-div\">\n<div id=\"jwplayer-1\" class=\" swfobject\"><\/div>\n<\/div>\n<script type=\"text\/javascript\">swfobject.embedswf(\"\/\/www.g005e.com\/wp-content\/uploads\/jw-player-plugin-for-wordpress\/player\/player.swf\", \"jwplayer-1\", \"590\", \"360\", \"9\", \"\/expressinstall.swf\", {\"controlbar\":\"bottom\", \"dock\":\"false\", \"autostart\":\"false\", \"height\":\"360\", \"width\":\"590\", \"mediaid\":\"&#8221;13549&#8243;\", \"image\":\"https:\/\/48e130086c.nxcli.net\/?p=8454\", \"file\":\"\", \"config\":\"\/\/www.g005e.com\/wp-content\/uploads\/jw-player-plugin-for-wordpress\/configs\/cpatrendlines.xml\"}, {\"width\":\"590\", \"height\":\"360\", \"controlbar\":\"bottom\", \"allowfullscreen\":\"true\", \"allowscriptaccess\":\"always\", \"wmode\":\"opaque\", \"version\":\"9\", \"type\":\"movie\", \"bgcolor\":\"#ffffff\", \"express_redirect\":\"\/expressinstall.swf\", \"class\":\"\"}, {\"id\":\"jwplayer-1\", \"name\":\"jwplayer-1\"});<\/script><\/p>\n<p><!--more-->&#8220;they&#8217;re the ones that can tell a business how they&#8217;re doing. they&#8217;re the ones that can help them get lending. and certainly that&#8217;s key in today&#8217;s economy,&#8221; sara mikuta, cpa, cfo of leaders bank, oak brook, ill., and 2010 chair of the illinois cpa society tells 卡塔尔世界杯常规比赛时间.<\/p>\n<p><object type=\"application\/x-shockwave-flash\" width=\"425\" height=\"355\" data=\"http:\/\/www.youtube.com\/v\/og2jfwb9mv0&amp;rel=0\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/og2jfwb9mv0&amp;rel=0\" \/><param name=\"wmode\" value=\"transparent\" \/><param name=\"quality\" value=\"high\" \/><\/object><\/p>\n<p>&#8220;the board and the audit committee just think it&#8217;s like buying insurance,&#8221; she says. &#8220;but as the cfo i need for my accounting firm to make sure that i know everything i need to know.&#8221;<\/p>\n<p><object type=\"application\/x-shockwave-flash\" width=\"425\" height=\"355\" data=\"http:\/\/www.youtube.com\/v\/vodn-aewdas&amp;rel=0\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/vodn-aewdas&amp;rel=0\" \/><param name=\"wmode\" value=\"transparent\" \/><param name=\"quality\" value=\"high\" \/><\/object><\/p>\n<p>&#8220;i don&#8217;t want to see them in just september and january,&#8221; she says. &#8220;i want to hear from them all year round. i need to have that touch.&#8221;<\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2010%2f09%2f05%2fwhat-do-clients-want-take-it-from-this-tough-cfo-client%2f&amp;t=what+do+clients+want%3f+take+it+from+this+tough+cfo+client+%5bvideo%5d'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) 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class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20what%20do%20clients%20want?%20take%20it%20from%20this%20tough%20cfo%20client%20[video]&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2010\/09\/05\/what-do-clients-want-take-it-from-this-tough-cfo-client\/\" title=\"email this: what do clients want? take it from this tough cfo client [video] \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>how to move from a commodity to a valuable adviser.<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1905,5],"tags":[99,25,1081,936,2335],"class_list":["post-8454","post","type-post","status-publish","format-standard","hentry","category-clients-and-service","category-outlook","tag-client","tag-retention","tag-satisfaction","tag-service","tag-video"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v22.6 - 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