{"id":83224,"date":"2021-04-19t19:54:03","date_gmt":"2021-04-19t23:54:03","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=83224"},"modified":"2021-09-26t23:57:03","modified_gmt":"2021-09-27t03:57:03","slug":"are-you-marketing-for-2022-yet","status":"publish","type":"post","link":"\/\/www.g005e.com\/2021\/04\/19\/are-you-marketing-for-2022-yet\/","title":{"rendered":"are you marketing for next year yet?"},"content":{"rendered":"

\"\"<\/a>it\u2019s not too early to plan for next season.<\/strong><\/p>\n

by ed mendlowitz<\/i>
\ntax season opportunity guide<\/i><\/a><\/p>\n

marketing takes many forms. further, many accountants are not trained in marketing. i also know that while most cpas want more business, they are too busy with what they have to be actively seeking new business. additionally, marketing can be external, internal or retentive.<\/p>\n

more:<\/b> don\u2019t fire that staffer on may 18!<\/a> | what to do with a lousy client?<\/a> | but i am managing!<\/a> | how to run a practice in 90 pages<\/a> | how improv can help accountants<\/a> | four tips for new partners<\/a> | an alternative to pro bono<\/a> | 14 better uses for timesheet data<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

external is where new clients are solicited. that takes effort, ingenuity, time and maybe even some money.
\n
\ninternal is where you sell additional services to existing clients. it takes little effort or time and no money \u2013 but some ingenuity.\u00a0<\/span> it is low-hanging fruit and not only can help you earn additional revenue but you will be doing a service for your clients, who you will be helping become more secure in their finances.<\/p>\n

retentive marketing is what you do to retain or keep your clients. almost no effort or thought other than calling an extra time during the year or dropping them a note asking how they are.<\/p>\n

here are some examples for a typical marketing plan:<\/p>\n