{"id":83162,"date":"2021-04-16t12:00:04","date_gmt":"2021-04-16t16:00:04","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=83162"},"modified":"2021-06-01t06:56:00","modified_gmt":"2021-06-01t10:56:00","slug":"seven-tips-to-keep-the-clients-you-have","status":"publish","type":"post","link":"\/\/www.g005e.com\/2021\/04\/16\/seven-tips-to-keep-the-clients-you-have\/","title":{"rendered":"seven tips to keep the clients you have"},"content":{"rendered":"

\"woman<\/a>\u201cjust about every time i called or emailed a client, they would think of more work for me.\u201d<\/strong><\/p>\n

by sandi leyva<\/i>
\nthe complete guide to marketing for tax & accounting firms<\/i><\/a><\/p>\n

it\u2019s far less expensive to keep your existing clients happy than it is to find new clients, especially because the trust factor between people continues to decline year after year. you might want to think about redirecting a portion of your marketing attention on your existing client base instead of networking for new clients. (and by the way, sending clients an organizer is not<\/strong> marketing!)<\/p>\n

more on small-firm growth strategies:<\/b> 12 ways to stress less this busy season<\/a> | six ways to make your own history during women\u2019s history month<\/a> | ppp client fraud: how much risk is too much?<\/a> | 3 ways to opt out of any downturn<\/a> | how to lead in a crisis<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

here are some tips to mine the pot of gold that lies right before you: your current clients who already trust you and are eager to hear about new solutions that will ease their pain and problems.
\n<\/p>\n

    \n
  1. change your attitude about staying in touch<\/strong> with your client. you might feel like you don\u2019t want to \u201cbother\u201d your client, but i bet your client would be delighted to get a phone call out of the blue, especially if you have an idea that will save them time or money. they already trust you, so find out how you can help them even more than you already are.<\/li>\n
  2. do the opposite of what everyone else is doing and offer your existing clients a coupon<\/strong>, gift certificate or discount off their services instead of offering new clients the same deal. i get so mad as a current client of at&t and never understand why they want to give new people a good deal when they should be giving me a deal for staying with them for 10 years.<\/li>\n
  3. give your team checklists and scripts<\/strong> to follow. when they are wrapping up the service, have your team member get used to selling by starting them with questions such as, \u201cis there anything else we can do so that you are thrilled with our service?\u201d then move them into reviewing a checklist for each client. for example, if they are completing a tax return, they could notice if the client needed to change entity types to save money and could say, \u201cnow that you\u2019ve had your business for a few years, it might be time to consider moving from a sole proprietor to another entity type that has tax and legal benefits for you.\u201d<\/li>\n
  4. take your top revenue-generating clients to lunch on a regular basis.<\/strong> compliment them and say genuinely, \u201ci\u2019d love to have three more clients just like you.\u201d usually your client will think of some referrals they can help you with, and if not, you can less subtly ask, \u201cdo you know of anyone who is looking for the type of services we offer?\u201d your best clients can be your best source of referrals. also, as you get to talking with them, listen for problems you can solve. there may be more business for you. just about every time i called or emailed a client, they would think of more work for me. when you\u2019re top of mind, you\u2019ll get more work.<\/li>\n
  5. partner with your clients<\/strong> when possible. send them referrals, introduce them at your country club, do events with them, go to conferences with them, or participate on boards with them. the more you get to know your clients, the more possibilities open up for you to help each other.<\/li>\n
  6. have multiple contacts<\/strong> you get to know at each client company. the larger the company, the more contacts you need. if one of your contacts gets laid off, then you won\u2019t be scrambling trying to get a return call.<\/li>\n
  7. gift your top clients periodically with free reports<\/strong>, new findings, whitepapers, audio recordings or ebooks that are useful for their business.<\/li>\n<\/ol>\n

    the good news is that most of this can be done systematically and by trained staff, so it doesn\u2019t have to take up much time or budget to implement. don\u2019t be that accounting firm that didn\u2019t make the phone call and lost the account. no one can afford to lose good clients these days, especially the ones who pay on time!<\/p>\n

    although it\u2019s exciting to get new clients, none of us would be where we are today without the clients we\u2019ve had for years and years. rather than take them for granted, take the opportunity to expand the relationship in new directions, and watch your business grow.<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u201cjust about every time i called or emailed a client, they would think of more work for me.\u201d<\/strong>
    \nby sandi leyva<\/em>
    \n    the complete guide to marketing for tax & accounting firms<\/a><\/em><\/p>\n","protected":false},"author":1345,"featured_media":53032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1363,3120,3002,2295],"tags":[1056,534,114,822],"class_list":["post-83162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-pro-member-exclusive","category-special","category-solo","tag-entrepreneur","tag-growth","tag-small-firm","tag-solo"],"acf":[],"yoast_head":"\nseven tips to keep the clients you have - 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