{"id":82764,"date":"2021-05-09t12:00:30","date_gmt":"2021-05-09t16:00:30","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=82764"},"modified":"2022-12-22t00:43:21","modified_gmt":"2022-12-22t05:43:21","slug":"whats-different-about-cas-marketing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2021\/05\/09\/whats-different-about-cas-marketing\/","title":{"rendered":"what’s different about cas marketing?"},"content":{"rendered":"

\""target<\/a>you have two audiences: existing clients and prospects.
\n<\/strong><\/p>\n

by hitendra patil<\/i>
\nclient accounting services: the definitive success guide<\/i><\/a><\/p>\n

how will you market client accounting services? you will use fundamental steps to generate words and content to express the value of your cas offering.<\/p>\n

more:<\/b> survey: how to market your cas offering<\/a> | how to decide on your firm\u2019s cas pricing<\/a> | how to write your cas engagement letter<\/a> | 12 signs it\u2019s time to outsource<\/a> | will 2021 be your cash-flow year?<\/a>
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you will focus on each component of your cas offering to do so, e.g., different content to talk about bill payment services, different for advisory and outsourced cfo services, and so on. you will also use the contrast principle to differentiate between your \u201cusual\u201d services and cas offering. marketing cas to your existing clients will be different than marketing cas to your prospects.
\n read more →<\/a><\/p>\n