{"id":82763,"date":"2021-04-25t12:30:03","date_gmt":"2021-04-25t16:30:03","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=82763"},"modified":"2022-06-26t23:51:09","modified_gmt":"2022-06-27t03:51:09","slug":"survey-how-to-market-your-cas-offering","status":"publish","type":"post","link":"\/\/www.g005e.com\/2021\/04\/25\/survey-how-to-market-your-cas-offering\/","title":{"rendered":"survey: how firms market cas offerings"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/an-illustration-of-different-types-of-people-connected-in-different-ways-this-works-great-for-social-networking-or-word-of-mouth-referral-marketing-concepts_rthcwdcbj.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-51302\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/an-illustration-of-different-types-of-people-connected-in-different-ways-this-works-great-for-social-networking-or-word-of-mouth-referral-marketing-concepts_rthcwdcbj-424x424.jpg\" alt=\"illustration of different types of people connected\" width=\"347\" height=\"347\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/an-illustration-of-different-types-of-people-connected-in-different-ways-this-works-great-for-social-networking-or-word-of-mouth-referral-marketing-concepts_rthcwdcbj-424x424.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/an-illustration-of-different-types-of-people-connected-in-different-ways-this-works-great-for-social-networking-or-word-of-mouth-referral-marketing-concepts_rthcwdcbj.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/an-illustration-of-different-types-of-people-connected-in-different-ways-this-works-great-for-social-networking-or-word-of-mouth-referral-marketing-concepts_rthcwdcbj.jpg 100w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/an-illustration-of-different-types-of-people-connected-in-different-ways-this-works-great-for-social-networking-or-word-of-mouth-referral-marketing-concepts_rthcwdcbj-201x201.jpg 201w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/an-illustration-of-different-types-of-people-connected-in-different-ways-this-works-great-for-social-networking-or-word-of-mouth-referral-marketing-concepts_rthcwdcbj.jpg 576w\" sizes=\"(max-width: 347px) 100vw, 347px\" \/><\/a>flipped referrals, facebook groups, competitor reviews and more.<\/strong><\/p>\n<p><i>by hitendra patil<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/hp21cas\/\"><i>client accounting services: the definitive success guide<\/i><\/a><\/p>\n<p>among firms offering client accounting services, the chief means for gaining new cas business are proactively seeking referrals and the firm&#8217;s website, each at 48 percent. networking at local\/regional\/national events follows at 35 percent.<\/p>\n<blockquote><p><b>more:<\/b> <a href=\"\/\/www.g005e.com\/2021\/04\/11\/how-to-decide-on-your-firms-cas-pricing\/\">how to decide on your firm\u2019s cas pricing<\/a> | <a href=\"\/\/www.g005e.com\/2021\/04\/04\/cas-pricing-and-the-accounting-profession\/\">cas pricing and the accounting profession<\/a> | <a href=\"\/\/www.g005e.com\/2021\/03\/14\/designing-your-firms-cas-processes\/\">designing your firm\u2019s cas processes<\/a> | <a href=\"\/\/www.g005e.com\/2021\/02\/14\/how-to-create-your-firms-cas-team\/\">how to create your firm\u2019s cas team<\/a> | <a href=\"\/\/www.g005e.com\/2021\/01\/31\/the-technology-stack-you-need-for-cas\/\">the technology stack you need for cas<\/a> | <a href=\"\/\/www.g005e.com\/2021\/01\/03\/communicating-cas-to-clients-and-prospects\/\">communicating cas to clients and prospects<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2021\/04\/25\/survey-how-to-market-your-cas-offering\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>the other marketing methods deployed by cas firms are:<\/p>\n<ul>\n<li>search engine optimization: 14 percent<\/li>\n<li>influencer or social media marketing: 11 percent<\/li>\n<li>content marketing and thought leadership: 10 percent<\/li>\n<li>paid advertising in local, regional, national or internet media: 9 percent<\/li>\n<li>we&#8217;ve assigned it to a specific person or team: 8 percent<\/li>\n<li>webinars, events, or podcasts: 6 percent<\/li>\n<li>outbound telemarketing and emails: 5 percent<\/li>\n<\/ul>\n<p> <a href=\"\/\/www.g005e.com\/2021\/04\/25\/survey-how-to-market-your-cas-offering\/#more-82763\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2021%2f04%2f25%2fsurvey-how-to-market-your-cas-offering%2f&amp;t=survey%3a+how+firms+market+cas+offerings'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2021%2f04%2f25%2fsurvey-how-to-market-your-cas-offering%2f&amp;title=survey%3a+how+firms+market+cas+offerings&amp;summary=flipped+referrals%2c+facebook+groups%2c+competitor+reviews+and+more.%0d%0a%0d%0aby+hitendra+patil%0d%0aclient+accounting+services%3a+the+definitive+success+guide%0d%0a%0d%0aamong+firms+offering+client+accounting+services%2c+the+chief+means+for+gaining+new+cas+business+are+proactively+seeking+referrals+and+the+firm%27s+website%2c+each+at+48+percent.+n'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2021%2f04%2f25%2fsurvey-how-to-market-your-cas-offering%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20survey:%20how%20firms%20market%20cas%20offerings&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2021\/04\/25\/survey-how-to-market-your-cas-offering\/\" title=\"email this: survey: how firms market cas offerings \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/an-illustration-of-different-types-of-people-connected-in-different-ways-this-works-great-for-social-networking-or-word-of-mouth-referral-marketing-concepts_rthcwdcbj.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-51302\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/an-illustration-of-different-types-of-people-connected-in-different-ways-this-works-great-for-social-networking-or-word-of-mouth-referral-marketing-concepts_rthcwdcbj-424x424.jpg\" alt=\"illustration of different types of people connected\" width=\"347\" height=\"347\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/an-illustration-of-different-types-of-people-connected-in-different-ways-this-works-great-for-social-networking-or-word-of-mouth-referral-marketing-concepts_rthcwdcbj-424x424.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/an-illustration-of-different-types-of-people-connected-in-different-ways-this-works-great-for-social-networking-or-word-of-mouth-referral-marketing-concepts_rthcwdcbj.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/an-illustration-of-different-types-of-people-connected-in-different-ways-this-works-great-for-social-networking-or-word-of-mouth-referral-marketing-concepts_rthcwdcbj.jpg 100w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/an-illustration-of-different-types-of-people-connected-in-different-ways-this-works-great-for-social-networking-or-word-of-mouth-referral-marketing-concepts_rthcwdcbj-201x201.jpg 201w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/an-illustration-of-different-types-of-people-connected-in-different-ways-this-works-great-for-social-networking-or-word-of-mouth-referral-marketing-concepts_rthcwdcbj.jpg 576w\" sizes=\"(max-width: 347px) 100vw, 347px\" \/><\/a>flipped referrals, facebook groups, competitor reviews and more.<\/strong><\/p>\n<p><i>by hitendra patil<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/hp21cas\/\"><i>client accounting services: the definitive success guide<\/i><\/a><\/p>\n<p>among firms offering client accounting services, the chief means for gaining new cas business are proactively seeking referrals and the firm&#8217;s website, each at 48 percent. networking at local\/regional\/national events follows at 35 percent.<\/p>\n<blockquote>\n<p><b>more:<\/b> <a href=\"\/\/www.g005e.com\/2021\/04\/11\/how-to-decide-on-your-firms-cas-pricing\/\">how to decide on your firm\u2019s cas pricing<\/a> | <a href=\"\/\/www.g005e.com\/2021\/04\/04\/cas-pricing-and-the-accounting-profession\/\">cas pricing and the accounting profession<\/a> | <a href=\"\/\/www.g005e.com\/2021\/03\/14\/designing-your-firms-cas-processes\/\">designing your firm\u2019s cas processes<\/a> | <a href=\"\/\/www.g005e.com\/2021\/02\/14\/how-to-create-your-firms-cas-team\/\">how to create your firm\u2019s cas team<\/a> | <a href=\"\/\/www.g005e.com\/2021\/01\/31\/the-technology-stack-you-need-for-cas\/\">the technology stack you need for cas<\/a> | <a href=\"\/\/www.g005e.com\/2021\/01\/03\/communicating-cas-to-clients-and-prospects\/\">communicating cas to clients and prospects<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2021\/04\/25\/survey-how-to-market-your-cas-offering\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n<p>the other marketing methods deployed by cas firms are:<\/p>\n<ul>\n<li>search engine optimization: 14 percent<\/li>\n<li>influencer or social media marketing: 11 percent<\/li>\n<li>content marketing and thought leadership: 10 percent<\/li>\n<li>paid advertising in local, regional, national or internet media: 9 percent<\/li>\n<li>we&#8217;ve assigned it to a specific person or team: 8 percent<\/li>\n<li>webinars, events, or podcasts: 6 percent<\/li>\n<li>outbound telemarketing and emails: 5 percent<\/li>\n<\/ul>\n<p> <a href=\"\/\/www.g005e.com\/2021\/04\/25\/survey-how-to-market-your-cas-offering\/#more-82763\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  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href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2021%2f04%2f25%2fsurvey-how-to-market-your-cas-offering%2f&amp;title=survey%3a+how+firms+market+cas+offerings&amp;summary=flipped+referrals%2c+facebook+groups%2c+competitor+reviews+and+more.%0d%0a%0d%0aby+hitendra+patil%0d%0aclient+accounting+services%3a+the+definitive+success+guide%0d%0a%0d%0aamong+firms+offering+client+accounting+services%2c+the+chief+means+for+gaining+new+cas+business+are+proactively+seeking+referrals+and+the+firm%27s+website%2c+each+at+48+percent.+n'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li>\n<li 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this site is optimized with the yoast seo plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>survey: how firms market cas offerings - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2021\/04\/25\/survey-how-to-market-your-cas-offering\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"survey: how firms market cas offerings - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2021\/04\/25\/survey-how-to-market-your-cas-offering\/\" \/>\n<meta property=\"og:site_name\" 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