{"id":82369,"date":"2021-07-01t17:30:34","date_gmt":"2021-07-01t21:30:34","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=82369"},"modified":"2022-12-22t00:42:42","modified_gmt":"2022-12-22t05:42:42","slug":"truly-understanding-your-clients","status":"publish","type":"post","link":"\/\/www.g005e.com\/2021\/07\/01\/truly-understanding-your-clients\/","title":{"rendered":"clients: what accountants don’t understand"},"content":{"rendered":"
knowing them is just the start.<\/b><\/a><\/p>\n by gary bolinger<\/i><\/p>\n you know a lot about your business clients. as a\u00a0 result of the compliance work you do \u2013 tax and financial reporting projects \u2013 you do know a lot about your clients. you know about profit and loss. you know about payroll. certainly, you have some knowledge about vendors and customers, at least from a financial perspective. you have seen marketing budgets, cost of sales and know what occupancy costs are. all of that is good.<\/p>\n more: <\/b>why accountants fail at consulting<\/a> | advisory vs. low-value clients<\/a> | what + who leads firms to better service<\/a> | how accountants are profiting in disruption<\/a> | ask the right question(s)<\/a> | seven elements of engagement for cpas<\/a> | true advisory work isn\u2019t just consulting<\/a> but do you understand your clients? do you understand your clients in ways that can give you the kind of insight that is needed to indeed be a most trusted advisor? in fact, to be the most valued<\/strong> advisor?
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