{"id":8218,"date":"2010-08-19t01:15:53","date_gmt":"2010-08-19t05:15:53","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=8218"},"modified":"2010-08-25t01:20:27","modified_gmt":"2010-08-25t05:20:27","slug":"the-big-mistake-cpas-make-in-client-service-2","status":"publish","type":"post","link":"\/\/www.g005e.com\/2010\/08\/19\/the-big-mistake-cpas-make-in-client-service-2\/","title":{"rendered":"the big mistake cpas make in client service"},"content":{"rendered":"<p><strong>how to find new success by shifting your firm\u2019s focus from service-centric silos to client-centric goal-setting. <\/strong><\/p>\n<p>most accounting firms believe they  provide pretty good client  service. and most of them are probably right. until they hear edi osborne, a client-service evangelist.<\/p>\n<figure id=\"attachment_6421\" class=\"thumbnail wp-caption alignleft\" style=\"width: 150px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-6421\" title=\"edi osborne\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/03\/edi-osborne-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/03\/edi-osborne-150x150.jpg 150w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/03\/edi-osborne.jpg 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><figcaption class=\"caption wp-caption-text\">osborne<\/figcaption><\/figure>\n<p>there are other firms that strive  to deliver more than just  satisfactory service. they are seeking to go a step  further, something  beyond merely satisfying clients, something akin to wowing  clients.  perhaps they know what bain &#038; co. consultant fred reichheld  discovered in 1995: even among clients who say they are perfectly  \u201csatisfied,\u201d  half will change providers anyway. clearly, customer  satisfaction is not  enough. something more is needed.<\/p>\n<p>to be sure, more accountants today are focused on pushing fresh tax  returns out the door than on esoteric  discussions of client service.  but it\u2019s exactly when you have the client\u2019s most  ardent attention that you have a real opportunity to  vault past  mere satisfaction.<\/p>\n<p><a href=\"\/\/www.g005e.com\/2010\/03\/22\/the-big-mistake-cpas-make-in-client-service\/\"><strong>read more&#8230;.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>how to find new success by shifting your firm\u2019s focus from service-centric silos to client-centric goal-setting. most accounting firms believe they provide pretty good client service. and most of them are probably right. until they hear edi osborne, a client-service &hellip; <a href=\"\/\/www.g005e.com\/2010\/08\/19\/the-big-mistake-cpas-make-in-client-service-2\/\">continued<\/a><\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-8218","post","type-post","status-publish","format-standard","hentry","category-outlook"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>the big mistake cpas make in client service - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2010\/08\/19\/the-big-mistake-cpas-make-in-client-service-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"the big mistake cpas make in client service - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2010\/08\/19\/the-big-mistake-cpas-make-in-client-service-2\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2010-08-19t05:15:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2010-08-25t05:20:27+00:00\" \/>\n<meta property=\"og:image\" content=\"\/\/www.g005e.com\/wp-content\/uploads\/2010\/03\/edi-osborne-150x150.jpg\" \/>\n<meta name=\"author\" content=\"rick telberg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"rick telberg\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2010\/08\/19\/the-big-mistake-cpas-make-in-client-service-2\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2010\/08\/19\/the-big-mistake-cpas-make-in-client-service-2\/\"},\"author\":{\"name\":\"rick telberg\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/f91d426122a08f95450f6dfab5d0fa12\"},\"headline\":\"the big mistake cpas make in client service\",\"datepublished\":\"2010-08-19t05:15:53+00:00\",\"datemodified\":\"2010-08-25t05:20:27+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2010\/08\/19\/the-big-mistake-cpas-make-in-client-service-2\/\"},\"wordcount\":174,\"commentcount\":1,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2010\/08\/19\/the-big-mistake-cpas-make-in-client-service-2\/#primaryimage\"},\"thumbnailurl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2010\/03\/edi-osborne-150x150.jpg\",\"articlesection\":[\"outlook &amp; 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