{"id":81960,"date":"2021-02-25t12:00:50","date_gmt":"2021-02-25t17:00:50","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=81960"},"modified":"2021-03-01t09:10:27","modified_gmt":"2021-03-01t14:10:27","slug":"10-ways-to-hold-partners-accountable","status":"publish","type":"post","link":"\/\/www.g005e.com\/2021\/02\/25\/10-ways-to-hold-partners-accountable\/","title":{"rendered":"10 ways to hold partners accountable"},"content":{"rendered":"
<\/a>do your firm\u2019s core values mean anything? by marc rosenberg<\/i> we have addressed the techniques managing partners use to manage the partners. one of the most effective tactics to show leadership in working with partners \u2013 and managing the firm \u2013 is to create ways to establish accountability for their behavior and conduct. in this post, we drill down on this.<\/p>\n more: <\/b>five ways to evaluate partners<\/a> | compensation is no way to manage partners<\/a> | clarify partner expectations<\/a> | exceptional managing partners offer their advice<\/a> i have had the privilege of working with dozens of highly effective managing partners during my career. these leaders are the cpa profession\u2019s equivalent of rock stars. one question i always ask them: what makes your firm so successful? they almost never cite the obvious suspects: great at bringing in business. lots of billable hours. high rates. expertise. long work hours. how partners at most firms see accountability<\/strong><\/p>\n i have interviewed hundreds of partners. when i ask them if they think there should be partner accountability in the firm, the response they are thinking but won\u2019t say is: \u201cyes, i\u2019m all for partner accountability (long pause) as long as it doesn\u2019t affect me<\/strong>!\u201d<\/p>\n my favorite definition of accountability<\/strong><\/p>\n i think i may have actually invented this one:<\/p>\n \u201cif there are no consequences to failing to achieve a goal or expectation, even if such goals and expectations are crystal clear and the partner agrees 100% with them, then it is less likely that the goals will be accomplished and the expectations met.\u201d<\/p>\n the legendary david maister said it slightly differently: \u201cif people are not prepared to be held accountable for what they do, it is unlikely they will achieve much.\u201d<\/p>\n we know that compensation does<\/strong> have a role to play in achieving partner accountability. the key is to make it clear what is expected and then link compensation to the degree to which those expectations are met.<\/p>\n this method of partner accountability is an advanced technique. firms over $15-$20 million in annual revenue make the greatest use of it. why? because most smaller firms have no written, coherent strategic plan, or if they do have one, nothing gets accomplished because of a lack of leadership and partner accountability.<\/p>\n point #1: partners need to do what the firm needs<\/strong> them to do.<\/p>\n point #2: how can partners be expected to do what the firm needs<\/strong> from them if they don\u2019t know what that is?<\/p>\n core values are:<\/p>\n borrowing from the famous line by supreme court justice potter stewart in 1964 when defining pornography: core values are hard to define, but you know them when you see them.<\/p>\n many firms create a set of core values that mean nothing<\/strong>. why? because the partners regularly<\/strong> transgress these values without consequence. for example: if a core value is \u201cbe on time,\u201d yet one partner consistently comes late to all firm meetings, without consequences,<\/strong> then other partners will reason, \u201cif he comes late, so can i.\u201d if firms are serious about creating and embracing core values, then they need to hold partners accountable for living and breathing them.<\/p>\n firing a partner is clearly the most severe partner accountability measure of all. it\u2019s generally resorted to only when:<\/p>\n
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\nno. instead, without hesitation, they say that their success is due primarily to their partners living and breathing a uniform set of core values. and they are quick to follow that up with the partner accountability needed to embrace those core values.<\/p>\nten main ways to achieve partner accountability<\/h3>\n
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