{"id":81158,"date":"2020-12-31t12:00:41","date_gmt":"2020-12-31t17:00:41","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=81158"},"modified":"2021-02-02t07:26:38","modified_gmt":"2021-02-02t12:26:38","slug":"sales-shouldnt-be-scary","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/12\/31\/sales-shouldnt-be-scary\/","title":{"rendered":"sales shouldn\u2019t be scary"},"content":{"rendered":"

\"hands<\/a>how a funnel will get you there.
\n<\/strong><\/p>\n

by ty hendrickson<\/i><\/p>\n

no, i haven\u2019t lost my mind, i truly believe that all accountants should love sales.<\/p>\n

more: <\/b>sell your services on value, not price<\/a> | when did our reaction to \u201cno\u201d change?<\/a> | build the practice you want in 4 steps<\/a> | get goal-ready for 2021<\/a> | maybe the pandemic isn\u2019t all bad<\/a> | the real problems created in a remote workforce<\/a><\/p>\n

\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

it is well known that the general sentiment in our industry is that business development is terrifying and not what we were trained to do as accountants. in reality, the fundamentals of sales are actually what accountants do best \u2013 number manipulation. once the framework of sales is broken down to a numbers game, it becomes fun, exciting and dare i say, easy!
\n
\ni still remember when it all clicked for me. years ago, i made the transition from working in public accounting to a sales position in software sales and thought to myself, \u201cwhat in the world have i done?\u201d secretly, sales scared me just a little too, but once someone explained a sales funnel to me, i had an \u201caha\u201d moment. sales is just a numbers game and that was something i could get behind!<\/p>\n

what is a sales funnel, you ask? it\u2019s simple, your sales funnel gives you the framework to take the steps you need to obtain new business. at a very basic level, your sales funnel looks like this:<\/p>\n

 <\/p>\n

\"illustration\"<\/a><\/p>\n

now this image may not look mind-blowing, but the key is understanding what happens at each stage and being intentional with your processes in order to see results. let\u2019s break it down by section.<\/p>\n

potential clients:<\/strong> the top of the funnel is the biggest section of the sales funnel because that is where you should have the most people\/prospects in your funnel. identifying potential new clients is the first and most important step to gaining new business. some areas to consider in this stage of the sales funnel are:<\/p>\n