{"id":80949,"date":"2020-12-23t19:10:02","date_gmt":"2020-12-24t00:10:02","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=80949"},"modified":"2021-02-04t09:27:05","modified_gmt":"2021-02-04t14:27:05","slug":"survey-firms-must-keep-adapting","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/","title":{"rendered":"2021: you’ll never see ‘normal’ again"},"content":{"rendered":"

\"businessman<\/a>firms must continually adapt to new developments even as old issues linger.
\n<\/strong><\/p>\n

by dan hood,
\naccounting today<\/em><\/p>\n

the successful shift to remote work is probably the biggest change in 2020, and firms have a right to be pleased with how well they accomplished that, and with how well they’ve handled all the other challenges and changes that came along with the pandemic. the question is whether they’re prepared to continue to adapt.<\/p>\n

more:<\/b> survey: we adapted to remote work \u2026 now what?<\/a> | survey: 2020\u2019s disruptions are only the beginning<\/a> | covid brought us more and better client communication<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

lots of firms (and lots of people in general) are assuming that this will all be over at some point, and we’ll go back to something we call “normal.” but the likelihood is that we won’t return to that “normal” \u2013 instead, we’ll move on to some other new state, and then we’ll move on again, and again.
\n
\nthe thing they should do to prepare is to assume that something as disruptive as the pandemic is going to happen every year and to develop the agility they need to handle that.<\/p>\n

2019 was really, really, really, really nice. i can’t remember much about it, but it seems really great in retrospect.<\/p>\n

actually, many of the issues that were playing out then continue to play out now (often in a twisted, bizarro-world fashion …): the push to advisory services against the gravitational pull of compliance services, the struggle to keep staff engaged, the ongoing search for sources of growth and the need to stay ahead of the ever-advancing flood of new technologies.<\/p>\n","protected":false},"excerpt":{"rendered":"

confronting change again, and again, and again.<\/strong>
\nby dan hood, accounting today<\/em>
\nthe rosenberg map survey<\/i><\/a><\/p>\n","protected":false},"author":1769,"featured_media":69821,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1363,5,3120,3002],"tags":[3084,3085,2443,3089],"class_list":["post-80949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-outlook","category-pro-member-exclusive","category-special","tag-coronavirus","tag-covid-19","tag-rosenberg-map-survey","tag-wfh"],"acf":[],"yoast_head":"\n2021: you'll never see 'normal' again - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2021: you'll never see 'normal' again - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-24t00:10:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-04t14:27:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/12\/hood_dan.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"311\" \/>\n\t<meta property=\"og:image:height\" content=\"311\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"daniel hood\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"daniel hood\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/\"},\"author\":{\"name\":\"daniel hood\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/859aaef087450820a7ff21e96f2fefc5\"},\"headline\":\"2021: you’ll never see ‘normal’ again\",\"datepublished\":\"2020-12-24t00:10:02+00:00\",\"datemodified\":\"2021-02-04t14:27:05+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/\"},\"wordcount\":288,\"commentcount\":4,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/12\/hood_dan.jpg\",\"keywords\":[\"coronavirus\",\"covid-19\",\"rosenberg map survey\",\"wfh\"],\"articlesection\":[\"featured\",\"outlook & analysis\",\"pro member exclusive\",\"special\"],\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/\",\"url\":\"\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/\",\"name\":\"2021: you'll never see 'normal' again - 卡塔尔世界杯常规比赛时间\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/#website\"},\"primaryimageofpage\":{\"@id\":\"\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/#primaryimage\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/12\/hood_dan.jpg\",\"datepublished\":\"2020-12-24t00:10:02+00:00\",\"datemodified\":\"2021-02-04t14:27:05+00:00\",\"description\":\"actionable intelligence for tax, accounting, and financial professionals\",\"breadcrumb\":{\"@id\":\"\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/#breadcrumb\"},\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/\"]}]},{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/#primaryimage\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/12\/hood_dan.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/12\/hood_dan.jpg\",\"width\":311,\"height\":311,\"caption\":\"hood\"},{\"@type\":\"breadcrumblist\",\"@id\":\"\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/#breadcrumb\",\"itemlistelement\":[{\"@type\":\"listitem\",\"position\":1,\"name\":\"home\",\"item\":\"\/\/www.g005e.com\/\"},{\"@type\":\"listitem\",\"position\":2,\"name\":\"outlook & analysis\",\"item\":\"\/\/www.g005e.com\/category\/outlook\/\"},{\"@type\":\"listitem\",\"position\":3,\"name\":\"2021: you’ll never see ‘normal’ again\"}]},{\"@type\":\"website\",\"@id\":\"\/\/www.g005e.com\/#website\",\"url\":\"\/\/www.g005e.com\/\",\"name\":\"卡塔尔世界杯常规比赛时间\",\"description\":\"actionable intelligence for the tax, accounting and finance community\",\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.g005e.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"propertyvaluespecification\",\"valuerequired\":true,\"valuename\":\"search_term_string\"}}],\"inlanguage\":\"en-us\"},{\"@type\":\"organization\",\"@id\":\"\/\/www.g005e.com\/#organization\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"alternatename\":\"cpatrendlines\",\"url\":\"\/\/www.g005e.com\/\",\"logo\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"width\":1600,\"height\":350,\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\"},\"sameas\":[\"https:\/\/www.facebook.com\/cpatrendlines\",\"https:\/\/x.com\/cpa_trendlines\",\"https:\/\/www.linkedin.com\/groups\/115382\/\",\"https:\/\/www.youtube.com\/cpatrendlines\"]},{\"@type\":\"person\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/859aaef087450820a7ff21e96f2fefc5\",\"name\":\"daniel hood\",\"image\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/dan-hood-via-linkedin-2016-100x100.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/dan-hood-via-linkedin-2016-100x100.jpg\",\"caption\":\"daniel hood\"},\"description\":\"daniel hood is editor-in-chief of accounting today and tax pro today.\",\"url\":\"\/\/www.g005e.com\/author\/daniel-hood\/\"}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"2021: you'll never see 'normal' again - 卡塔尔世界杯常规比赛时间","description":"actionable intelligence for tax, accounting, and financial professionals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/","og_locale":"en_us","og_type":"article","og_title":"2021: you'll never see 'normal' again - 卡塔尔世界杯常规比赛时间","og_description":"actionable intelligence for tax, accounting, and financial professionals","og_url":"\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/","og_site_name":"卡塔尔世界杯常规比赛时间","article_publisher":"https:\/\/www.facebook.com\/cpatrendlines","article_published_time":"2020-12-24t00:10:02+00:00","article_modified_time":"2021-02-04t14:27:05+00:00","og_image":[{"width":311,"height":311,"url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/12\/hood_dan.jpg","type":"image\/jpeg"}],"author":"daniel hood","twitter_card":"summary_large_image","twitter_creator":"@cpa_trendlines","twitter_site":"@cpa_trendlines","twitter_misc":{"written by":"daniel hood","est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"article","@id":"\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/#article","ispartof":{"@id":"\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/"},"author":{"name":"daniel hood","@id":"\/\/www.g005e.com\/#\/schema\/person\/859aaef087450820a7ff21e96f2fefc5"},"headline":"2021: you’ll never see ‘normal’ again","datepublished":"2020-12-24t00:10:02+00:00","datemodified":"2021-02-04t14:27:05+00:00","mainentityofpage":{"@id":"\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/"},"wordcount":288,"commentcount":4,"publisher":{"@id":"\/\/www.g005e.com\/#organization"},"image":{"@id":"\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/#primaryimage"},"thumbnailurl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/12\/hood_dan.jpg","keywords":["coronavirus","covid-19","rosenberg map survey","wfh"],"articlesection":["featured","outlook & analysis","pro member exclusive","special"],"inlanguage":"en-us","potentialaction":[{"@type":"commentaction","name":"comment","target":["\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/#respond"]}]},{"@type":"webpage","@id":"\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/","url":"\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/","name":"2021: you'll never see 'normal' again - 卡塔尔世界杯常规比赛时间","ispartof":{"@id":"\/\/www.g005e.com\/#website"},"primaryimageofpage":{"@id":"\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/#primaryimage"},"image":{"@id":"\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/#primaryimage"},"thumbnailurl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/12\/hood_dan.jpg","datepublished":"2020-12-24t00:10:02+00:00","datemodified":"2021-02-04t14:27:05+00:00","description":"actionable intelligence for tax, accounting, and financial professionals","breadcrumb":{"@id":"\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/#breadcrumb"},"inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/"]}]},{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/#primaryimage","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/12\/hood_dan.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/12\/hood_dan.jpg","width":311,"height":311,"caption":"hood"},{"@type":"breadcrumblist","@id":"\/\/www.g005e.com\/2020\/12\/23\/survey-firms-must-keep-adapting\/#breadcrumb","itemlistelement":[{"@type":"listitem","position":1,"name":"home","item":"\/\/www.g005e.com\/"},{"@type":"listitem","position":2,"name":"outlook & analysis","item":"\/\/www.g005e.com\/category\/outlook\/"},{"@type":"listitem","position":3,"name":"2021: you’ll never see ‘normal’ again"}]},{"@type":"website","@id":"\/\/www.g005e.com\/#website","url":"\/\/www.g005e.com\/","name":"卡塔尔世界杯常规比赛时间","description":"actionable intelligence for the tax, accounting and finance community","publisher":{"@id":"\/\/www.g005e.com\/#organization"},"potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.g005e.com\/?s={search_term_string}"},"query-input":{"@type":"propertyvaluespecification","valuerequired":true,"valuename":"search_term_string"}}],"inlanguage":"en-us"},{"@type":"organization","@id":"\/\/www.g005e.com\/#organization","name":"卡塔尔世界杯常规比赛时间 research","alternatename":"cpatrendlines","url":"\/\/www.g005e.com\/","logo":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","width":1600,"height":350,"caption":"卡塔尔世界杯常规比赛时间 research"},"image":{"@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/cpatrendlines","https:\/\/x.com\/cpa_trendlines","https:\/\/www.linkedin.com\/groups\/115382\/","https:\/\/www.youtube.com\/cpatrendlines"]},{"@type":"person","@id":"\/\/www.g005e.com\/#\/schema\/person\/859aaef087450820a7ff21e96f2fefc5","name":"daniel hood","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/person\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/dan-hood-via-linkedin-2016-100x100.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/06\/dan-hood-via-linkedin-2016-100x100.jpg","caption":"daniel hood"},"description":"daniel hood is editor-in-chief of accounting today and tax pro today.","url":"\/\/www.g005e.com\/author\/daniel-hood\/"}]}},"_links":{"self":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/80949","targethints":{"allow":["get"]}}],"collection":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/users\/1769"}],"replies":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/comments?post=80949"}],"version-history":[{"count":2,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/80949\/revisions"}],"predecessor-version":[{"id":81110,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/80949\/revisions\/81110"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media\/69821"}],"wp:attachment":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media?parent=80949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/categories?post=80949"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/tags?post=80949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}