{"id":80908,"date":"2020-12-27t12:00:49","date_gmt":"2020-12-27t17:00:49","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=80908"},"modified":"2021-02-02t07:26:41","modified_gmt":"2021-02-02t12:26:41","slug":"swots-the-purpose","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/12\/27\/swots-the-purpose\/","title":{"rendered":"swot&#8217;s the purpose?"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/02\/dollarphotoclub_77315575.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-38949\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/02\/dollarphotoclub_77315575-590x393.jpg\" alt=\"\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/02\/dollarphotoclub_77315575-590x393.jpg 590w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/02\/dollarphotoclub_77315575.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/02\/dollarphotoclub_77315575.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/02\/dollarphotoclub_77315575-290x193.jpg 290w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/02\/dollarphotoclub_77315575-190x126.jpg 190w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/02\/dollarphotoclub_77315575.jpg 1600w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><\/a>don\u2019t just go through the motions.<\/strong><\/p>\n<p><i>by steven e. sacks<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/ss20tnf\/\"><i>the new fundamentals<\/i><\/a><\/p>\n<p>cpa firms that seek to position themselves for the future must be brutally honest and self-aware. they might normally start with a top-down or bottom-up analysis of their operations. one tool that has been around forever is the swot analysis.<\/p>\n<blockquote><p><b>more: <\/b><a href=\"\/\/www.g005e.com\/2020\/12\/20\/another-meeting-sigh\/\">another meeting?!?! \u2026 sigh<\/a> | <a href=\"\/\/www.g005e.com\/2020\/12\/13\/busyness-isnt-the-same-as-productivity\/\">busyness isn\u2019t the same as productivity<\/a> | <a href=\"\/\/www.g005e.com\/2020\/11\/29\/staff-orientation-a-little-investment-goes-a-long-way\/\">staff orientation: a little investment goes a long way<\/a> | <a href=\"\/\/www.g005e.com\/2020\/11\/08\/managing-information-overload\/\">managing information overload<\/a> | <a href=\"\/\/www.g005e.com\/2020\/10\/18\/6-types-of-non-listeners\/\">6 types of non-listeners<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00\"><a style=\"color: #b79c00\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2020\/12\/27\/swots-the-purpose\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>swot stands for strengths, weaknesses, opportunities and threats. there are benefits to this tool because it serves as a motivator to examine a situation (e.g., operational, cultural, financial), assess core competencies and capabilities, identify the need to (and key drivers of) change and enable \u2013 if conducted correctly \u2013 an organizational cross-section of input and insight.<br \/>\n<!--more--><br \/>\nthere can be, however, a downside for a firm in conducting a swot analysis. depending on what issue(s) your firm faces, this tool may not work if your organization<\/p>\n<ul>\n<li>is not scalable,<\/li>\n<li>does not have a distinctive market brand,<\/li>\n<li>has limitations in its geographic reach and a narrow band of service offerings,<\/li>\n<li>lacks the necessary depth of management and<\/li>\n<li>cannot prioritize its \u201cmust dos.\u201d<\/li>\n<\/ul>\n<p>and what happens when a laundry list of observations is generated? each one sounds insightful in and of itself, but how relevant is it to the big picture?<\/p>\n<p><strong>take off the blinders<\/strong><\/p>\n<p>when you consider the\u00a0<strong>strengths <\/strong>of your practice, be really thoughtful and honest about what it does well (e.g., strong client\/customer communication, timely and useful reporting, value-added services), its market position, a clear and succinct vision or direction, a culture that attracts the best and the brightest, and the tangible and intangible resources that can enable the firm to prosper.<\/p>\n<blockquote><p>\u201cbuild your weaknesses until they become your strengths.\u201d \u2013 knute rockne<\/p><\/blockquote>\n<p>in identifying\u00a0<strong>weaknesses<\/strong>, no partner will readily admit that the firm has weaknesses. but as deliberate as you were to cite the strengths, be doubly discerning when you consider the weaknesses. this self-analysis can identify varied factors, such as a lack of a solid technology platform, a poor realization rate, higher than manageable turnover rate and an inefficient customer relationship system. firms that want the unvarnished truth to get to the actual causes will conduct a client or customer assessment survey. this will help them learn how they are perceived by users of their products or services.<\/p>\n<p>the potential upsides are the\u00a0<strong>opportunities<\/strong>\u00a0your firm can embrace. again, this will be predicated on what your firm\u2019s vision and values are. development of a new niche, entrance into a new geographical market, upgraded technology (e.g., cloud-based computing), social media for business development, attracting better talent and refining your image can result from your efforts.<\/p>\n<p>last, when considering\u00a0<strong>threats<\/strong>, go beyond the regulatory environment and the additional client or customer demands. look at what your competitors are doing in terms of training, culture, mentoring, compensation and upward mobility.<\/p>\n<p><strong>think creatively<\/strong><\/p>\n<p>there is no one right way to conduct a swot analysis. the important factor is understanding that you must have a full appreciation of what can be done, what makes sense to be done and what are the potential advantages or consequences of taking action \u2013 or doing nothing at all.<\/p>\n<p>the elements of swot are not immutable. when you undertake this process, consider the chance that possibilities may exist within a weakness or threat. on the other hand, an opportunity may morph into threat if others notice and act on the opportunity, resulting in a more competitive marketplace. what you thought you had a lock on now has become a generally recognized and accepted practice.<\/p>\n<p>on the other hand, your swot analysis can validate your existing goals, and all that is needed is a tweak here or there to eliminate roadblocks, or a slight refinement to your action plans.<\/p>\n<p><strong>bottom line: state your case and prove it<\/strong><\/p>\n<p>every day you need to ask the question: what makes your organization different and why? once you can make a compelling case, then do the necessary analysis, undertake the required changes and implement the appropriate processes and protocols to ensure your strategies, goals and practices will reflect and prove your case.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>don\u2019t just go through the motions.<\/strong><br \/>\n<i>by steven e. sacks<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/ss20tnf\/\"><i>the new fundamentals<\/i><\/a><\/p>\n","protected":false},"author":1892,"featured_media":50100,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1363,1908,3120,3002],"tags":[],"class_list":["post-80908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-management","category-pro-member-exclusive","category-special"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>swot&#039;s the purpose? 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