{"id":80908,"date":"2020-12-27t12:00:49","date_gmt":"2020-12-27t17:00:49","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=80908"},"modified":"2021-02-02t07:26:41","modified_gmt":"2021-02-02t12:26:41","slug":"swots-the-purpose","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/12\/27\/swots-the-purpose\/","title":{"rendered":"swot’s the purpose?"},"content":{"rendered":"
<\/a>don\u2019t just go through the motions.<\/strong><\/p>\n by steven e. sacks<\/i> cpa firms that seek to position themselves for the future must be brutally honest and self-aware. they might normally start with a top-down or bottom-up analysis of their operations. one tool that has been around forever is the swot analysis.<\/p>\n more: <\/b>another meeting?!?! \u2026 sigh<\/a> | busyness isn\u2019t the same as productivity<\/a> | staff orientation: a little investment goes a long way<\/a> | managing information overload<\/a> | 6 types of non-listeners<\/a> swot stands for strengths, weaknesses, opportunities and threats. there are benefits to this tool because it serves as a motivator to examine a situation (e.g., operational, cultural, financial), assess core competencies and capabilities, identify the need to (and key drivers of) change and enable \u2013 if conducted correctly \u2013 an organizational cross-section of input and insight.
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