{"id":80869,"date":"2020-12-09t22:00:41","date_gmt":"2020-12-10t03:00:41","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=80869"},"modified":"2023-06-02t23:45:25","modified_gmt":"2023-06-03t03:45:25","slug":"sell-your-services-on-value-not-price","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/12\/09\/sell-your-services-on-value-not-price\/","title":{"rendered":"sell your services on value, not price"},"content":{"rendered":"

\"\"<\/a>4 unique value drivers.
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by ty hendrickson<\/i><\/p>\n

it is all too common when putting together a new client proposal for the first thought to be, \u201ci need to be right around or less than what they currently pay to win this client.\u201d does this sound familiar?<\/p>\n

more: <\/b>when did our reaction to \u201cno\u201d change?<\/a> | 5 ways to rethink the way you communicate<\/a> | get goal-ready for 2021<\/a> | three w\u2019s for networking the right way<\/a> | the cpa firm partner\u2019s role is changing<\/a> | the no. 1 reason accountants fail to build advisory practices<\/a> | 4 reasons to welcome rejection<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>
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when we go in to win new business, instead of thinking about what we are bringing to the table and what services we provide, we focus solely on how can we price our work to be competitive and maybe just low enough to win the business. then, when we meet with the client and share our beautiful proposal that took time and effort away from other tasks, the potential new client decides to stick with their current accountant.
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read more →<\/a><\/p>\n