{"id":80454,"date":"2020-11-17t12:30:38","date_gmt":"2020-11-17t17:30:38","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=80454"},"modified":"2020-11-18t20:54:51","modified_gmt":"2020-11-19t01:54:51","slug":"tap-into-your-gold-mine","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/11\/17\/tap-into-your-gold-mine\/","title":{"rendered":"tap into your gold mine"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/01\/womanlaptophomeplant_0o1a3546-1070.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-51050\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/01\/womanlaptophomeplant_0o1a3546-1070-424x283.jpg\" alt=\"woman working on laptop at home\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/01\/womanlaptophomeplant_0o1a3546-1070-424x283.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/01\/womanlaptophomeplant_0o1a3546-1070.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/01\/womanlaptophomeplant_0o1a3546-1070.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/01\/womanlaptophomeplant_0o1a3546-1070.jpg 648w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><\/a>stop making these 7 mistakes.<\/strong><\/p>\n<p><i>by matt solomon<\/i><\/p>\n<p>you don\u2019t have a marketing problem.<\/p>\n<p>i know what you\u2019re thinking. i don\u2019t know you, and i don\u2019t know your business. true, but i do know accountants and accounting firms. and i know that just about every practice doesn\u2019t need more clients to be profitable.<\/p>\n<blockquote><p><b>more: <\/b><a href=\"\/\/www.g005e.com\/2020\/11\/04\/learn-to-price-sell-and-deliver\/\">your secret weapon for exponential profits<\/a> | <a href=\"\/\/www.g005e.com\/2020\/10\/27\/step-into-the-role-of-a-business-advisor\/\">step into the role of a business advisor<\/a> | <a href=\"\/\/www.g005e.com\/2020\/10\/21\/shift-your-practice-stop-depending-on-compliance-work\/\">shift your practice: stop depending on compliance work<\/a> | <a href=\"\/\/www.g005e.com\/2020\/09\/11\/three-ways-to-leverage-todays-uncertainties-for-renewed-revenue-growth\/\">three ways to leverage today\u2019s uncertainties for renewed growth<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2020\/11\/17\/tap-into-your-gold-mine\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>your best source of new clients is your existing client base. it\u2019s rich with business owners who know, like and trust you. they already pay you \u2013 and they\u2019re ready for you to offer them something more.<br \/>\n<!--more--><br \/>\ni\u2019ll invite you to pause for a moment and think about your current client roster. how many of your clients would benefit from a deeper, more results-focused relationship with you? probably more than you initially thought, and it\u2019s likely you\u2019re still underestimating.<\/p>\n<p>the opportunity goes beyond your existing client base, too. small business offers a massive opportunity for the advisory work we\u2019ve been discussing in this series of posts. the u.s. has a whopping 30.2 million small business owners, and canada has another 1.14 million. and you can be a major player with these business owners as your clients.<\/p>\n<p>the best way to begin? stop making these common mistakes:<\/p>\n<ul>\n<li>overlooking your current client base<\/li>\n<li>ruling out qualified people without giving them the opportunity to hear what you have to say<\/li>\n<li>depending on a marketing funnel for high-volume clients<\/li>\n<li>spending significant sums on advertising or content marketing to find new clients<\/li>\n<li>wasting hours every month on selling low-value work<\/li>\n<li>taking time away from your best clients and high-profit advisory services<\/li>\n<li>trying to gain traction on social media platforms<\/li>\n<\/ul>\n<p>as a rule of thumb: every dollar you spend on tax clients costs you too much and gets you the wrong clients. it\u2019s a lose-lose situation.<\/p>\n<p>on the other hand, tapping into your gold mine is win-win-win.<\/p>\n<ul>\n<li>use a system that requires low investment of your time and money.<\/li>\n<li>get high-profit clients without spending a penny on advertising.<\/li>\n<li>turn existing clients into more lucrative engagements that are more beneficial to the clients.<\/li>\n<li>have as much as business as you want and can reasonably handle.<\/li>\n<li>earn more and do less.<\/li>\n<\/ul>\n<p><strong>how many clients do i need?<\/strong><\/p>\n<p>there\u2019s a simple way to calculate how many clients you need in a low-volume, high-profit model.<\/p>\n<ol>\n<li>decide on your monthly income goal (e.g., $12,000 per month).<\/li>\n<li>divide your monthly goal by $3,000 (the low end of engagements, but a good starting point; $12,000\/$3,000).<\/li>\n<li>determine how many clients you need to reach your monthly goal ($12,000\/$3,000 = 4 new clients).<\/li>\n<li>discover how many potential clients are in your gold mine (your current client base).<\/li>\n<\/ol>\n<p><strong>low risk, high upside<\/strong><strong>\u00a0<\/strong><\/p>\n<p>converting your current clients into high-value engagements is a low risk, high upside venture. the worst-case scenario is that you\u2019ll hear a few clients say no. the best-case scenario is that you add thousands of dollars in revenue every single month \u2013 without any additional advertising, marketing or networking expenses.<\/p>\n<p>every time you engage a new client, more options become available to you. you can continue to convert current clients and let go of the bad ones. you can see the nature of your practice transform in the blink of an eye.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>stop making these seven mistakes.<\/strong><br \/>\n<i>by matt solomon<\/i><\/p>\n","protected":false},"author":3204,"featured_media":63147,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1363,2254,3120,3002],"tags":[],"class_list":["post-80454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-growth","category-pro-member-exclusive","category-special"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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