{"id":80176,"date":"2020-10-30t12:10:03","date_gmt":"2020-10-30t16:10:03","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=80176"},"modified":"2020-12-09t20:13:32","modified_gmt":"2020-12-10t01:13:32","slug":"how-to-build-a-tax-resolution-business","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/10\/30\/how-to-build-a-tax-resolution-business\/","title":{"rendered":"how to build a tax resolution business"},"content":{"rendered":"

\"sending<\/a>automated touches are the key.
\n<\/strong><\/p>\n

by jassen bowman<\/i>
\n
tax resolution systems<\/i><\/a><\/p>\n

this is the story of a small cpa firm (three partners at the time, now five) in new york city that hired me in january 2011 to help them grow their tax resolution business.<\/p>\n

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this was one of my first such consulting projects. i worked with them to create a written, systematic and scheduled marketing process to drive sales of this service, which then fed sales of their other service offerings.
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\nthe firm employs no sales closers, and they rely exclusively on old tax lien filings (three to six months old) as sales leads. they use old leads because, after a couple of months, the vast majority of tax resolution firms have quit calling them, and they are therefore able to pick up clients with very little simultaneous telemarketing competition.<\/p>\n

the firm\u2019s telemarketers (\u201copeners\u201d)<\/p>\n