{"id":801,"date":"2007-12-10t19:23:27","date_gmt":"2007-12-11t00:23:27","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/2007\/12\/10\/niches-to-riches-cpas-get-focused\/"},"modified":"2015-10-23t03:43:17","modified_gmt":"2015-10-23t07:43:17","slug":"niches-to-riches-cpas-get-focused","status":"publish","type":"post","link":"\/\/www.g005e.com\/2007\/12\/10\/niches-to-riches-cpas-get-focused\/","title":{"rendered":"niches to riches: cpas get focused<\/b>"},"content":{"rendered":"

practitioners find success in specialties. what are the top niches? join the study; get the answers.<\/a><\/em><\/i><\/p>\n

by rick telberg<\/strong>
\nat large<\/em><\/p>\n

cpa firms, especially local ones, have long sought survival in niches where they could make the best use of limited resources. so we\u00e2\u20ac\u2122re taking a little peek into a few of the corners where accountants have set up camp. we\u00e2\u20ac\u2122ve issued a survey asking what services you\u00e2\u20ac\u2122re offering and what you\u00e2\u20ac\u2122ve been doing to strengthen your special capabilities. <\/p>\n

so far, the types of services seem to be breaking out more or less where you might expect. about two-thirds of the cpas responding are offering individual and business tax services, and almost as many cater to small businesses. some six in ten are into traditional accounting and bookkeeping. only about one in five is into auditing. and about a quarter of you are offering payroll services.
\n
\nalthough we thought we\u00e2\u20ac\u2122d asked about all the expectable niches, about a third describe at least part of their niche as \u00e2\u20ac\u0153other.\u00e2\u20ac\u009d those who specified their \u00e2\u20ac\u0153other\u00e2\u20ac\u009d niches indicate such things as personal property, state and local governments, the entertainment industry, small public companies, microsoft office development, peer review, mediation, business valuation, training, eldercare, international financial reporting standards, and rent-a-cfo services. <\/p>\n

an ifrs specialist was working on an uncommon set of skills\u00e2\u20ac\u201dfluency in french, spanish and german. kathy mccleery, a ventura, calif., cpa who specializes in quickbooks, says she\u00e2\u20ac\u2122s been seeking skills by volunteering in the not-for-profit sector and studying new audit risk standards, and she\u00e2\u20ac\u2122s switched to better audit software. <\/p>\n

\u00e2\u20ac\u0153i love my job, especially when i am working on jobs that fit my niche, jobs that fit my mission,\u00e2\u20ac\u009d she told us. \u00e2\u20ac\u0153focusing on one primary industry sure makes it easier to choose which jobs to accept. it sure makes work more fun because i get to do what i\u00e2\u20ac\u2122m passionate about. i\u00e2\u20ac\u2122m more effective this way.\u00e2\u20ac\u009d<\/p>\n

passion. i never thought of it as a way of strengthening capabilities, but i can see how it would work.
\ndave nelson, a cpa in tacoma, wash., says his irs problems resolution business is so busy he\u00e2\u20ac\u2122s had to stop taking on new cases. he belongs to three organizations that offer special classes and conferences. <\/p>\n

caroline boudreaux, a managing partner in new iberia, la., specializes in performance management. she has been certified in that area and, like accountants in all kinds of niches, she keeps up through continuing professional education.<\/p>\n

barbara riggs, senior staff with a firm in malibu, calif., has a niche within a niche. her firm specializes in business management for the film and tv industry, but her specialty is real estate. <\/p>\n

craig lofgren, of northbrook, ill., has identified \u00e2\u20ac\u0153family offices\u00e2\u20ac\u009d as an emerging niche. he helps individuals and families of high net worth manage wealth, finances, estates, taxes and, he says, \u00e2\u20ac\u0153life.\u00e2\u20ac\u009d to keep up with this new industry, he attends seminars, does a lot of networking and, presumably, keeps his eye on life.<\/p>\n

ted r. sharp, a managing partner of a consulting firm in nampa, idaho, offers cfo services and consultation on sox compliance. <\/p>\n

\u00e2\u20ac\u0153when i was a cfo of a public company, i found it impossible to get experienced executive assistance at a reasonable price, and when i did, i had to spend more time training than doing it myself,\u00e2\u20ac\u009d he wrote. \u00e2\u20ac\u0153so my firm\u00e2\u20ac\u2122s niche is providing executive project professionals at the controller and cfo levels.\u00e2\u20ac\u009d<\/p>\n

to beef up his capability, he keeps adding professionals, directing them to appropriate cpe and networking to keep up with business. <\/p>\n

cpe and conferences were clearly the most common kind of capability enhancement, and networking was right up there. other, less common ideas include switching among a lot of clients to learn different areas; reading trade literature and books; training in internal audit, information technology and fraud; researching constantly; and teaching. <\/p>\n

melissa hawkes in malvern, penn., teaches small business classes. jacob friedberg in brooklyn, n.y., is writing a book. frank j. pavlica in palatine, ill., gets rid of bad clients. peter frank in dumfries, va., produces videos so he doesn\u00e2\u20ac\u2122t have to keep explaining things. vincent augustino in arusha, tanzania, employs competent personnel. <\/p>\n

j. montes in mexico city surveys his customers and looks for new tools for sales control. sam hodges in troy, mich., says the hardest part of being a niche firm is \u00e2\u20ac\u0153getting the word out there to let all of the cpa firms know you are available and are not a threat to their firms.\u00e2\u20ac\u009d <\/p>\n

to me, the hardest part of being a niche firm is all of the above. you need to be smart and get smarter, hire smart people and make them smarter. pick an up-and-coming industry and get smart in that business. and there you go. you\u00e2\u20ac\u2122re in a niche. <\/p>\n

what are the top niches? join the survey. get the answers.<\/a><\/strong><\/p>\n

copyright \u00c2\u00a9 2007 bay street group llc. all rights reserved. used by permission. first published by the aicpa.<\/p>\n","protected":false},"excerpt":{"rendered":"

practitioners find success in specialties. what are the top niches? join the study; get the answers. by rick telberg at large cpa firms, especially local ones, have long sought survival in niches where they could make the best use of … continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2301],"tags":[20],"class_list":["post-801","post","type-post","status-publish","format-standard","hentry","category-talent","tag-training"],"acf":[],"yoast_head":"\nniches to riches: cpas get focused - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2007\/12\/10\/niches-to-riches-cpas-get-focused\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"niches to riches: cpas get focused - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2007\/12\/10\/niches-to-riches-cpas-get-focused\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2007-12-11t00:23:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-10-23t07:43:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/02\/cpa-trendlines-logo-square-e1467216200269-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"136\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2007\/12\/10\/niches-to-riches-cpas-get-focused\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2007\/12\/10\/niches-to-riches-cpas-get-focused\/\"},\"author\":{\"name\":\"卡塔尔世界杯常规比赛时间\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/c5fe0b85be3d8c86d3a43cb36e564b14\"},\"headline\":\"niches to riches: cpas get focused\",\"datepublished\":\"2007-12-11t00:23:27+00:00\",\"datemodified\":\"2015-10-23t07:43:17+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2007\/12\/10\/niches-to-riches-cpas-get-focused\/\"},\"wordcount\":841,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"keywords\":[\"training\"],\"articlesection\":[\"talent & career development\"],\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.g005e.com\/2007\/12\/10\/niches-to-riches-cpas-get-focused\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.g005e.com\/2007\/12\/10\/niches-to-riches-cpas-get-focused\/\",\"url\":\"\/\/www.g005e.com\/2007\/12\/10\/niches-to-riches-cpas-get-focused\/\",\"name\":\"niches to riches: cpas get focused - 卡塔尔世界杯常规比赛时间\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/#website\"},\"datepublished\":\"2007-12-11t00:23:27+00:00\",\"datemodified\":\"2015-10-23t07:43:17+00:00\",\"description\":\"actionable intelligence for tax, accounting, and financial professionals\",\"breadcrumb\":{\"@id\":\"\/\/www.g005e.com\/2007\/12\/10\/niches-to-riches-cpas-get-focused\/#breadcrumb\"},\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.g005e.com\/2007\/12\/10\/niches-to-riches-cpas-get-focused\/\"]}]},{\"@type\":\"breadcrumblist\",\"@id\":\"\/\/www.g005e.com\/2007\/12\/10\/niches-to-riches-cpas-get-focused\/#breadcrumb\",\"itemlistelement\":[{\"@type\":\"listitem\",\"position\":1,\"name\":\"home\",\"item\":\"\/\/www.g005e.com\/\"},{\"@type\":\"listitem\",\"position\":2,\"name\":\"talent & career development\",\"item\":\"\/\/www.g005e.com\/category\/talent\/\"},{\"@type\":\"listitem\",\"position\":3,\"name\":\"niches to riches: cpas get focused\"}]},{\"@type\":\"website\",\"@id\":\"\/\/www.g005e.com\/#website\",\"url\":\"\/\/www.g005e.com\/\",\"name\":\"卡塔尔世界杯常规比赛时间\",\"description\":\"actionable intelligence for the tax, accounting and finance community\",\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.g005e.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"propertyvaluespecification\",\"valuerequired\":true,\"valuename\":\"search_term_string\"}}],\"inlanguage\":\"en-us\"},{\"@type\":\"organization\",\"@id\":\"\/\/www.g005e.com\/#organization\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"alternatename\":\"cpatrendlines\",\"url\":\"\/\/www.g005e.com\/\",\"logo\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"width\":1600,\"height\":350,\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\"},\"sameas\":[\"https:\/\/www.facebook.com\/cpatrendlines\",\"https:\/\/x.com\/cpa_trendlines\",\"https:\/\/www.linkedin.com\/groups\/115382\/\",\"https:\/\/www.youtube.com\/cpatrendlines\"]},{\"@type\":\"person\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/c5fe0b85be3d8c86d3a43cb36e564b14\",\"name\":\"卡塔尔世界杯常规比赛时间\",\"image\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/abe89254c5bccf19eb110d918edf238e?s=96&d=blank&r=g\",\"contenturl\":\"https:\/\/secure.gravatar.com\/avatar\/abe89254c5bccf19eb110d918edf238e?s=96&d=blank&r=g\",\"caption\":\"卡塔尔世界杯常规比赛时间\"},\"sameas\":[\"https:\/\/baystreetgroup.com\"],\"url\":\"\/\/www.g005e.com\/author\/admin\/\"}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"niches to riches: cpas get focused - 卡塔尔世界杯常规比赛时间","description":"actionable intelligence for tax, accounting, and financial professionals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.g005e.com\/2007\/12\/10\/niches-to-riches-cpas-get-focused\/","og_locale":"en_us","og_type":"article","og_title":"niches to riches: cpas get focused - 卡塔尔世界杯常规比赛时间","og_description":"actionable intelligence for tax, accounting, and financial professionals","og_url":"\/\/www.g005e.com\/2007\/12\/10\/niches-to-riches-cpas-get-focused\/","og_site_name":"卡塔尔世界杯常规比赛时间","article_publisher":"https:\/\/www.facebook.com\/cpatrendlines","article_published_time":"2007-12-11t00:23:27+00:00","article_modified_time":"2015-10-23t07:43:17+00:00","og_image":[{"width":200,"height":136,"url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/02\/cpa-trendlines-logo-square-e1467216200269-1.png","type":"image\/png"}],"author":"卡塔尔世界杯常规比赛时间","twitter_card":"summary_large_image","twitter_creator":"@cpa_trendlines","twitter_site":"@cpa_trendlines","twitter_misc":{"written by":"卡塔尔世界杯常规比赛时间","est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"article","@id":"\/\/www.g005e.com\/2007\/12\/10\/niches-to-riches-cpas-get-focused\/#article","ispartof":{"@id":"\/\/www.g005e.com\/2007\/12\/10\/niches-to-riches-cpas-get-focused\/"},"author":{"name":"卡塔尔世界杯常规比赛时间","@id":"\/\/www.g005e.com\/#\/schema\/person\/c5fe0b85be3d8c86d3a43cb36e564b14"},"headline":"niches to riches: cpas get focused","datepublished":"2007-12-11t00:23:27+00:00","datemodified":"2015-10-23t07:43:17+00:00","mainentityofpage":{"@id":"\/\/www.g005e.com\/2007\/12\/10\/niches-to-riches-cpas-get-focused\/"},"wordcount":841,"commentcount":0,"publisher":{"@id":"\/\/www.g005e.com\/#organization"},"keywords":["training"],"articlesection":["talent & career development"],"inlanguage":"en-us","potentialaction":[{"@type":"commentaction","name":"comment","target":["\/\/www.g005e.com\/2007\/12\/10\/niches-to-riches-cpas-get-focused\/#respond"]}]},{"@type":"webpage","@id":"\/\/www.g005e.com\/2007\/12\/10\/niches-to-riches-cpas-get-focused\/","url":"\/\/www.g005e.com\/2007\/12\/10\/niches-to-riches-cpas-get-focused\/","name":"niches to riches: cpas get focused - 卡塔尔世界杯常规比赛时间","ispartof":{"@id":"\/\/www.g005e.com\/#website"},"datepublished":"2007-12-11t00:23:27+00:00","datemodified":"2015-10-23t07:43:17+00:00","description":"actionable intelligence for tax, accounting, and financial professionals","breadcrumb":{"@id":"\/\/www.g005e.com\/2007\/12\/10\/niches-to-riches-cpas-get-focused\/#breadcrumb"},"inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.g005e.com\/2007\/12\/10\/niches-to-riches-cpas-get-focused\/"]}]},{"@type":"breadcrumblist","@id":"\/\/www.g005e.com\/2007\/12\/10\/niches-to-riches-cpas-get-focused\/#breadcrumb","itemlistelement":[{"@type":"listitem","position":1,"name":"home","item":"\/\/www.g005e.com\/"},{"@type":"listitem","position":2,"name":"talent & career development","item":"\/\/www.g005e.com\/category\/talent\/"},{"@type":"listitem","position":3,"name":"niches to riches: cpas get focused"}]},{"@type":"website","@id":"\/\/www.g005e.com\/#website","url":"\/\/www.g005e.com\/","name":"卡塔尔世界杯常规比赛时间","description":"actionable intelligence for the tax, accounting and finance community","publisher":{"@id":"\/\/www.g005e.com\/#organization"},"potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.g005e.com\/?s={search_term_string}"},"query-input":{"@type":"propertyvaluespecification","valuerequired":true,"valuename":"search_term_string"}}],"inlanguage":"en-us"},{"@type":"organization","@id":"\/\/www.g005e.com\/#organization","name":"卡塔尔世界杯常规比赛时间 research","alternatename":"cpatrendlines","url":"\/\/www.g005e.com\/","logo":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","width":1600,"height":350,"caption":"卡塔尔世界杯常规比赛时间 research"},"image":{"@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/cpatrendlines","https:\/\/x.com\/cpa_trendlines","https:\/\/www.linkedin.com\/groups\/115382\/","https:\/\/www.youtube.com\/cpatrendlines"]},{"@type":"person","@id":"\/\/www.g005e.com\/#\/schema\/person\/c5fe0b85be3d8c86d3a43cb36e564b14","name":"卡塔尔世界杯常规比赛时间","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/abe89254c5bccf19eb110d918edf238e?s=96&d=blank&r=g","contenturl":"https:\/\/secure.gravatar.com\/avatar\/abe89254c5bccf19eb110d918edf238e?s=96&d=blank&r=g","caption":"卡塔尔世界杯常规比赛时间"},"sameas":["https:\/\/baystreetgroup.com"],"url":"\/\/www.g005e.com\/author\/admin\/"}]}},"_links":{"self":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/801","targethints":{"allow":["get"]}}],"collection":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/comments?post=801"}],"version-history":[{"count":0,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/801\/revisions"}],"wp:attachment":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media?parent=801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/categories?post=801"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/tags?post=801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}