{"id":79963,"date":"2020-10-15t10:00:45","date_gmt":"2020-10-15t14:00:45","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=79963"},"modified":"2020-10-26t12:26:16","modified_gmt":"2020-10-26t16:26:16","slug":"focus-on-your-ideal-clients","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/10\/15\/focus-on-your-ideal-clients\/","title":{"rendered":"focus on your ideal clients"},"content":{"rendered":"
<\/a>netting just one recoups your costs.<\/strong><\/p>\n by jassen bowman<\/i><\/p>\n the ideal client prospecting campaign is established with the distinct goal of creating a relentless, never-ending effort to literally have 100 percent of these prospects become your client.<\/p>\n more: <\/b>are you quitting on leads too soon?<\/a> | why lists are not leads<\/a> | the secrets of multi-hit marketing<\/a> | grow faster, be more efficient<\/a> | your sales funnel needs systems<\/a> | how tax resolution works<\/a> | 4 tax resolution industry flaws<\/a> | need a new service line? consider tax resolution<\/a> for most firms, this list won\u2019t be that long. it may run from as little as a dozen ideal prospects, to at most a couple hundred. as you can see, these prospects are special because they have specific characteristics that are desirable to us as clients. they represent high-value clients who will pay us substantial fees and will stay with us as clients for years and years.<\/p>\n these high-value prospects are worth a special marketing effort that essentially never ends. i would suggest a marketing effort that contacts these ideal prospects at least monthly, if not biweekly or even weekly, with some sort of \u201ctouch.\u201d<\/p>\n since the cost of a typical touch is only $1, or even less, you can market to a list of 100 such prospects on a weekly basis for only $5,200 per year, which is a drop in the bucket compared to the value of one such client in terms of the fees that just one of them will pay you over the course of a business relationship.<\/p>\n what does a year-long, weekly touch program look like? it can be as simple as this:<\/p>\n as you can see, this marketing program is neither elaborate nor expensive, but is worth every dime. when you obtain a client who pays you $15,000 per year in fees for several years, this entire marketing program is paid for forever.<\/p>\n if you don\u2019t have an active campaign to target your ideal prospects, above and beyond your regular lead generation marketing, then i would highly encourage you to identify your special prospects and begin marketing to them.<\/p>\n","protected":false},"excerpt":{"rendered":" netting just one recoups your costs.<\/strong>
\nexclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n
\n
\nwho is on your ideal prospect list? it really depends on the nature of your practice and your areas of specialization. here are some examples of ideal prospect lists:<\/p>\n\n
\n
\nby jassen bowman<\/i><\/p>\n","protected":false},"author":2176,"featured_media":51695,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1363,3120,2740],"tags":[],"class_list":["post-79963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-pro-member-exclusive","category-tax-resolution-services"],"acf":[],"yoast_head":"\n