{"id":79657,"date":"2020-10-01t12:40:00","date_gmt":"2020-10-01t16:40:00","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=79657"},"modified":"2023-01-30t12:46:04","modified_gmt":"2023-01-30t17:46:04","slug":"david-bergstein-with-steven-sacks","status":"publish","type":"post","link":"\/\/www.g005e.com\/2020\/10\/01\/david-bergstein-with-steven-sacks\/","title":{"rendered":"your competition isn&#8217;t who you think it is"},"content":{"rendered":"<p><strong>david bergstein: traditional accounting firms face an onslaught from self-styled advisors, coaches, and business managers.<\/strong><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/wymf2lmbz1w\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h6><span style=\"color: #00a160;\">^ <\/span><span style=\"color: #00a160;\">click to play<\/span> <span style=\"color: #00a160;\">video<\/span><\/h6>\n<p><em>with steven sacks<br \/>\n<a href=\"\/\/www.g005e.com\/shop\/ss20tnf\/\">the new fundamentals: practical guidance for today\u2019s accounting firms<\/a><\/em><\/p>\n<p>the perfect storm of emerging technologies, a competitive shakeout in accounting, and covid-fueled change is creating a new range of challenges for accounting firms, says cpa david bergstein, long a force for innovation in the profession.<\/p>\n<p>the good news is: there are more opportunities than challenges. but you need to move fast. the window of opportunity won&#8217;t last forever.<\/p>\n<blockquote><p><b>more:\u00a0<\/b><a href=\"\/\/www.g005e.com\/2020\/09\/18\/make-your-news-releases-worth-reading\/\">make news, not noise<\/a>\u00a0|\u00a0<a href=\"\/\/www.g005e.com\/2020\/09\/13\/have-a-real-life-conversation\/\">have a real-life conversation<\/a>\u00a0|\u00a0<a href=\"\/\/www.g005e.com\/2020\/08\/08\/is-your-message-open-to-interpretation\/\">is your message open to interpretation?<\/a>\u00a0|\u00a0<a href=\"\/\/www.g005e.com\/2020\/07\/12\/why-proper-communication-is-critical\/\">why proper communication is critical<\/a>\u00a0|\u00a0<a href=\"\/\/www.g005e.com\/2020\/06\/26\/how-to-create-effective-internal-communications\/\">how to create effective internal communications<\/a>\u00a0|\u00a0<a href=\"\/\/www.g005e.com\/2020\/04\/26\/trust-is-a-key-organizational-ingredient\/\">trust is a key organizational ingredient<\/a>\u00a0|\u00a0<a href=\"\/\/www.g005e.com\/2020\/04\/11\/real-influence-vs-immediate-gratification\/\">real influence vs. immediate gratification<\/a>\u00a0|\u00a0<a href=\"\/\/www.g005e.com\/2020\/03\/07\/4-ways-to-boost-job-satisfaction\/\">4 ways to boost job satisfaction<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"https:\/\/4f2bur4nuye2cgakm2rm61qk-wpengine.netdna-ssl.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/>exclusively for pro members.\u00a0<\/strong><a href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2020\/09\/27\/listening-how-a-conversation-works\/\">log in here<\/a>\u00a0or\u00a0<a class=\"external\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/p><\/blockquote>\n<p>&#8220;the world is changing,&#8221; says bergstein, now an independent cpa and tech advisor, who was most recently the profession&#8217;s leading &#8220;cloud evangelist&#8221; for intuit. &#8220;cpas are leaning more and more into technology to do what i&#8217;ll call the back-office work. so advisory services are coming to the forefront.&#8221;<\/p>\n<p>pointedly, bergstein notes that non-cpa firms are challenging the cpa business by taking advantage of the newest technologies and offering advisory services. &#8220;people are calling themselves business coaches, business managers, strategic advisors. there&#8217;s no licensure required to do that. what those people are doing is utilizing the technology to put the books together. they&#8217;re not offering audited financial statements.&#8221;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/podomatic.com\/embed\/html5\/episode\/9854122?autoplay=false\" width=\"504\" height=\"208\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h6><span style=\"color: #00a160;\">\u00a0&gt; click to play podcast<\/span><\/h6>\n","protected":false},"excerpt":{"rendered":"<p><strong>david bergstein: traditional accounting firms face an onslaught from self-styled advisors, coaches, and business managers.<\/strong><br \/>\n<a href=\"\/\/www.g005e.com\/?p=79657\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-79661\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2020\/10\/screen-shot-2020-10-01-at-8.39.41-pm-424x179.png\" alt=\"\/\/www.g005e.com\/?p=79657\" width=\"249\" height=\"105\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2020\/10\/screen-shot-2020-10-01-at-8.39.41-pm-424x179.png 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2020\/10\/screen-shot-2020-10-01-at-8.39.41-pm-300x127.png 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2020\/10\/screen-shot-2020-10-01-at-8.39.41-pm.png 567w\" sizes=\"auto, (max-width: 249px) 100vw, 249px\" \/><\/a><\/p>\n<h6><a href=\"\/\/www.g005e.com\/2020\/10\/01\/david-bergstein-with-steven-sacks\/\"><span style=\"color: #00a160;\"><\/span><span style=\"text-decoration: underline;\"><span style=\"color: #00a160; text-decoration: underline;\">click to play video<\/span><\/a>   |  <a href=\"\/\/www.g005e.com\/2020\/10\/01\/david-bergstein-with-steven-sacks\/\"><span style=\"color: #00a160;\"><span style=\"text-decoration: underline;\">or get the podcast version<\/span><\/span><\/a><\/h6>\n<p><em>with steven sacks<br \/>\n<a href=\"\/\/www.g005e.com\/shop\/ss20tnf\/\">the new fundamentals: practical guidance for today\u2019s accounting firms<\/a><\/em><\/p>\n","protected":false},"author":1892,"featured_media":79659,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1905,1362,5,2734,3120,3002,9,2306,2764],"tags":[3084,3085],"class_list":["post-79657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clients-and-service","category-featured-video","category-outlook","category-podcast","category-pro-member-exclusive","category-special","category-strategy","category-tech-and-fintech","category-video","tag-coronavirus","tag-covid-19"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>your competition isn&#039;t who you think it is - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2020\/10\/01\/david-bergstein-with-steven-sacks\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"your competition isn&#039;t who you think it is - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2020\/10\/01\/david-bergstein-with-steven-sacks\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-01t16:40:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-30t17:46:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2020\/10\/david-bergstein-2020.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"steven sacks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"steven sacks\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2020\/10\/01\/david-bergstein-with-steven-sacks\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2020\/10\/01\/david-bergstein-with-steven-sacks\/\"},\"author\":{\"name\":\"steven sacks\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/a7cac1c2d278983c1954a106d2684cdc\"},\"headline\":\"your competition isn&#8217;t who you think it is\",\"datepublished\":\"2020-10-01t16:40:00+00:00\",\"datemodified\":\"2023-01-30t17:46:04+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2020\/10\/01\/david-bergstein-with-steven-sacks\/\"},\"wordcount\":271,\"commentcount\":3,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2020\/10\/01\/david-bergstein-with-steven-sacks\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2020\/10\/david-bergstein-2020.jpeg\",\"keywords\":[\"coronavirus\",\"covid-19\"],\"articlesection\":[\"client service opportunities\",\"featured video\",\"outlook &amp; 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