{"id":7934,"date":"2010-08-11t11:51:46","date_gmt":"2010-08-11t15:51:46","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=7934"},"modified":"2024-11-19t21:35:30","modified_gmt":"2024-11-20t02:35:30","slug":"six-tips-to-improve-your-email-marketing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2010\/08\/11\/six-tips-to-improve-your-email-marketing\/","title":{"rendered":"six tips to improve your email marketing"},"content":{"rendered":"<p><strong>with email marketing emerging as <a href=\"\/\/www.g005e.com\/2010\/07\/21\/new-survey-results-accounting-firms-dive-into-digital-marketing\/\" target=\"_blank\">the weapon of choice<\/a> for business-hungry accounting firms, we figured some firms could use a few pointers<\/strong><\/p>\n<p>e-mail marketing giant mailermailer\u2019s latest e-mail marketing metrics report reveals the six key factors that determine whether or not clients and prospects open (and respond to) your e-mail newsletters and promotions.<\/p>\n<p>here are the study\u2019s six key findings, based on a study of over 300 million business e-mails sent over two years:<\/p>\n<p style=\"padding-left: 30px;\"><strong>1.<\/strong> <strong>e-mails with subject lines<\/strong> that are less than 35 characters are opened 3-4% more often than those with longer subject lines.<\/p>\n<p style=\"padding-left: 30px;\"><strong><!--more-->2.<\/strong> <strong>while personalizing<\/strong> the e-mail message itself actually increases open rates, personalizing the subject line significantly decreases open and response rates (because recipients tend to feel any message with their name in the subject line is spam).<\/p>\n<p style=\"padding-left: 30px;\"><strong>3.<\/strong> <strong>open rates<\/strong> are highest on monday and decrease steadily as the week goes on (e.g., 4-6% fewer e-mails sent on friday are opened than those sent on monday).<\/p>\n<p style=\"padding-left: 30px;\"><strong>4.<\/strong> <strong>the smaller<\/strong> and more targeted a list, the greater the response rate (lists that have 250-500 recipients and segment by title, industry or past buying history have the highest response rate). as recipient lists increase in size, response rates decrease.<\/p>\n<p style=\"padding-left: 30px;\"><strong>5.<\/strong> <strong>a marketingsherpa survey<\/strong> quoted in the study found that 64% of decision makers now view most of their e-mail via a mobile device (like a blackberry or iphone), which means you may need to adjust and send more \u201cmobile-friendly\u201d e-mails.<\/p>\n<p style=\"padding-left: 30px;\"><strong>6.<\/strong> <strong>prospects <\/strong>prefer html to regular text.<\/p>\n<p style=\"text-align: right;\"><em>via <a href=\"http:\/\/www.mailermailer.com\/resources\/metrics\/index.rwp\" target=\"_blank\">mailermailer\u2019s email metrics report<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>with email marketing emerging as the weapon of choice for business-hungry accounting firms, we figured some firms could use a few pointers e-mail marketing giant mailermailer\u2019s latest e-mail marketing metrics report reveals the six key factors that determine whether or &hellip; <a href=\"\/\/www.g005e.com\/2010\/08\/11\/six-tips-to-improve-your-email-marketing\/\">continued<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2254,5],"tags":[534,79,216],"class_list":["post-7934","post","type-post","status-publish","format-standard","hentry","category-growth","category-outlook","tag-growth","tag-marketing","tag-sales"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v23.7 - 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